THE 1 MINUTE GUIDE TO DIAMONDS
Learn FAST! For all you really need to know is the basics about diamonds. That way you can buy a great looking diamond, and not get ripped off. Sure you could study for hours, you [Read More…]
Learn FAST! For all you really need to know is the basics about diamonds. That way you can buy a great looking diamond, and not get ripped off. Sure you could study for hours, you [Read More…]
When people buy a diamond engagement ring, they often ask if the diamonds are certified… The answer: YES & NO! Yes, one diamond is certified, and No, all the rest of the diamonds are not. [Read More…]
There are tons of articles on the ideal cut diamond. But unfortunately they all pertain to the round cut, or brilliant cut diamond. In fact, if you look at “cut” in the 4C’s of diamonds, [Read More…]
A young couple walks into the jewelry store shopping and comparing prices on a 1.00 carat loose brilliant cut diamond. They say the diamond they’ve been looking at down the street has SI clarity and [Read More…]
I’ve talked about this before, but new situations arise that deserve a second look. I had a customer come into the store last week to get her ring cleaned. She said she had a prong [Read More…]
Amazon? Buying a diamond engagement ring on Amazon? Seriously, if you look at the stars and comments that people leave on Amazon, you’ll see, hundreds of people do it every single day. But, before you [Read More…]
People love to look at diamonds. I love showing them. But there are 6 basic steps to examining a diamond. Things that could make or break a potential diamond sale. It’s MUST-DO tricks that can [Read More…]
It’s gone… Diamond cut is not only missing from most engagement ring conversations, but hidden as well. Most salespeople won’t even bring up “cut” (unless you do it first). And even if they do, it’s [Read More…]
Does certification matter? Think about it… You go in to a store to buy an engagement ring. You fall in love with one. It’s gorgeous. It has a one carat diamond in the center, with [Read More…]
Because not all VS2 diamonds are alike. And I’m using VS2 as an example, when the reality is, this could pertain to any quality of diamond you’re searching for: SI1, E; VVS1, D; I1, J; [Read More…]
The purchase of a diamond engagement ring is a significant milestone in one’s life, representing love, commitment, and a promise of a lifelong journey together. However, navigating the world of diamonds can be overwhelming, with [Read More…]
Diamonds are one of the most precious and sought-after gemstones in the world. They are used in jewelry, as well as in industrial applications due to their exceptional hardness and durability. However, not all diamonds [Read More…]