DOES HIGH CLARITY MEAN HIGH DIAMOND QUALITY?

If you walk into any Jewelry Store today, and you look at Diamond Engagement Rings, I’m sure you’ll hear a lot about Clarity!

You’ll Hear:

“This Clarity is TOP of the Line!“

“All the Inclusions are Microscopic Only!“

“VVS Clarity is Extremely Rare!“

“You won’t find a Better Clarity than this!“

“There are NO Black Spots in our Stones!“

“It’s about as Perfect as you can get!“

Sound Familiar?

The Salesperson will show you where the Clarity falls on the GIA Clarity Chart.

They’ll smile and say:

“This is the Diamond to BUY!“

But is it?

You see, what they Fail to tell you is that the Clarity is only ONE of the 4C’s.

There are 3 more that need to be addressed: Cut, Color, and Carat Weight!

So while the Diamond may be a VVS or a VS in Clarity (Which is Impressive), that doesn’t Necessarily Mean that it’s a Good Diamond to Buy!

It Fairly well may be, but until you Check out the Rest of the Diamond, you’ll never know for sure.

You could be Spending More Money than need be!

For Example…

Let’s look at some VS Clarity Diamonds…

Here are 2 VS Diamonds that Sound Awesome… I mean, they ARE VS Clarity!

But, something is Not Right about them. The CUT and COLORS are LOW!

Take a Peek…

CARAT WEIGHT, CLARITY, COLOR, CUT, CERTIFIED	PRICE	VIEW
1.20, VS2, J, GOOD, GIA	$7,520	VIEW
1.00, VS1, K, GOOD, GIA	$3,480	VIEW

They look Okay. Nothing Great or Nothing Grand.

Even though I will say that the Price of $3,480 for a 1 Carat VS1 Diamond is INSANE! That’s a Steal!

I don’t think I’ve ever seen a Price that low for a VS Clarity Diamond! WOW!

Anyway…

Next Example

Now let’s look at 2 more VS Clarity Diamonds that DO have Better Cuts and Colors…

CARAT WEIGHT, CLARITY, COLOR, CUT, CERTIFIED	PRICE	VIEW
1.01, VS1, E, VERY GOOD, GIA	$7,960	VIEW
1.01, VS1, D, VERY GOOD, GIA	$9,940	VIEW

BOOM!

Now those are Diamonds!

They are much Brighter and Whiter! They Sparkle more!

They look GREAT!

It’s True that some Customers and Salespeople really Believe that Clarity is Everything!

The BE ALL!

They Truly Believe that if the Clarity is HIGH, that’s the only thing that Counts.

But as you can see, it’s not! It’s the combination of a Great Cut, a Great Color, and of course, a Great Clarity that does it.

CARAT WEIGHT, CLARITY, COLOR, CUT, CERTIFIED is Optional here… the Bigger CARAT WEIGHT, CLARITY, COLOR, CUT, CERTIFIED the Better! ;)

Shop and Compare

You could place an SI2, F Colored Diamond with an Excellent Cut, up against a VS1 Diamond, J Color, Good Cut…

And the SI2 will BLOW IT AWAY!

Especially if the VS1 Diamond has Fluorescence! (Which it does – Medium Blue)

See for Yourself:

CARAT WEIGHT, CLARITY, COLOR, CUT, CERTIFIED	PRICE	VIEW
1.04, VS1, J, GOOD, AGS	$5,760	VIEW
1.02, SI2, F, EXCELLENT, GIA	$5,710	VIEW

The SI2 Diamond WINS Hands Down!

PLUS IT’S CHEAPER!!!!!

BONUS!

So it’s not all about Clarity! Clarity is only one Piece of the Puzzle.

Look at Cut

Cut Plays the Biggest Role in how Beautiful a Diamond is, and how much it Sparkles!

Then, look at a Good Color (Pure White Diamonds ROCK!).

And then, and only then, look at Clarity! (With your Eyes, and then under a Microscope or a 10x Jeweler’s Loupe!)

What do I Recommend?

I Advise sticking with SI1 or Higher… Just because the Flaws get Invisible to the Naked Eye, you’ll need 10x Magnification to see them.

Put your Money more into Cut (Excellent or Very Good Cuts).

And yes, get as Big of a Diamond as you can Afford! (1.00 Carats are the Dream Diamond Size!)

Like this SI1, E Color, Diamond with an Excellent Cut, Polish, and Symmetry!

CARAT WEIGHT, CLARITY, COLOR, CUT, CERTIFIED	PRICE	VIEW
1.03, SI1, E, VERY GOOD, GIA	$6,490	VIEW

NOW THAT’S A GREAT LOOKING STONE!

See MORE SI1, E Color, Diamonds HERE!

Cheers! :)