A young couple walks into the Jewelry Store shopping and comparing prices on a 1.00 Carat Loose Brilliant Cut Diamond.

They say the Diamond they’ve been looking at down the street has SI Clarity and G Color and it’s $1000 cheaper than ours!

I ask them if the Diamond they’re looking at is Certified? They say “Yes!”

I ask them, “Who Certified it?” They shrug, they don’t know.

All they know is that it’s Certified and everybody has told them to “Make sure you buy a Certified Diamond!” She bats her eyelashes at me and says:

“Aren’t all Certified Diamonds the same?”

I smile at her because I know 3 things: I know all Certified Diamonds are NOT created equal. I know I’m about to explain to them the why GIA (The Gemological Institute of America) Certified Diamonds are the best in the World. And I know by the time I’m done showing them and teaching them all about the 4C’s and Certification, that I’m probably going to get a sale!

Confident? Yes! But with GIA on your side, who wouldn’t be?

P.S. Check out all the GIA Certified Diamonds at James Allen – Awesome Diamonds, Awesome Prices (use “RINGSUM” at checkout to save an additional 10% off your ring mounting!)

Most Trusted Appriaser

In fact, you could go around to just about every Jeweler in the country and ask them who the most trusted Certified Diamond Appraiser is, and I’ll guarantee you at least a whopping 90% of them will instantly and proudly proclaim “GIA.”

The Funny thing is, not all Jewelers carry GIA Certified Diamonds, but they’ll still know who the most trusted appraiser is!

Why don’t all Jewelers carry GIA Certified Diamonds?

Probably because of cost. They can buy non-certified Diamonds cheaper, which means they can sell them cheaper. It all comes down to money!

Is it GIA?

If you look at the Jewelry industry, GIA’s influence is everywhere. For example, when people bring their Diamonds in to sell. The Jeweler’s first question is “Is it GIA?” If it is, the customer will make more money selling that Diamond. Same with trade-ins. The big question is always “Is it GIA Certified?” Insurance claims also want to know “Is it GIA?” Why does everyone always want to know ‘Who’ Certifies the stone? Trust! It’s actually not just ‘Who’ Certifies the Diamond… It’s “Is it GIA? Or is it the ‘Others’?” That’s what they’re really asking.

It all boils down to trust. Why? Because of the name GIA has built for itself. If it’s GIA, then Jewelers, Vendors and Insurance Companies know, they can trust the appraisal. They know that it’s accurate. They know the Cut, Color, Clarity and Carat Weight listed on the report are dead on! They can look at the Certificate and very quickly form an opinion about the Diamond’s worth!

If it’s not GIA Certified, then the Jewelers will have to scope the Diamond just to verify the Cut, Color, Clarity and Carat Weight listed on the appraisal and find out what it really is. In other words, they don’t trust just any one. They trust GIA!

So what is it about GIA that makes it the biggest and best independent appraiser in the market?

What makes GIA so hot?

Everything! Let’s take a closer inspection of the details and learn why GIA is the best in the business and how they became the largest Gem Library in the World!

First off, GIA is totally independent! They don’t Buy Diamonds, they don’t Sell Diamonds. This is a very important fact, because it shows that GIA isn’t concerned with how much a Jeweler can make on that Diamond being graded. All they care about is giving the most accurate, factual, detailed, analysis of the Diamond that you could possibly get. Their sole purpose is to identify that Gemstone or Diamond inside and out!

And it’s not just one person’s opinion either. GIA uses what they call “Triple Redundancy” in its grading. In fact, GIA has a minimum of 4 (Not even just 3!) (Or even more depending on the actual Diamond being graded) professional Diamontologists that scope your Diamond, and make their own evaluations based solely on their own expert findings and experiences. In other words, they aren’t influenced by other opinions!

But what makes GIA’s opinion so great? Why should one trust them over Other Certificate Companies? Simple! For one very good reason…

GIA is God!

There is no company better suited to grade your stones and Diamonds and that’s because GIA wrote the book on Diamonds. Literally!

Remember the 4 C’s? The 4 C’s that every single Jeweler talks about when showing Diamonds? They show you charts and diagrams and talk about Cut, Color, Carat Weight and Clarity? Remember that Diamond Buying Guide? All Jewelers have listed right on their ring tags and tickets all the 4C information???

GIA Wrote the Book

Well here’s the kicker! GIA devised that scale! I repeat: GIA created the 4 C’s Grading System which is Clarity, Color, Cut and Carat Weight! GIA actually wrote the 4 C’s! They came up with the charts and categories and identifying systems that ALL Jewelers across America use. Everyone uses the 4C’s! Diamonds are bought and sold every day based upon the 4 C’s Ratings!

GIA started the complicated grading system way back in 1949 and for over 50 years has been the king of Diamonds and Diamond Grading. There is nobody better on the face of the Earth to grade your Diamonds, than the people that wrote the book! Period!

No one knows GIA’s Grading System better than GIA themselves! There is no equal! No one!

When GIA says your Diamond is an SI1, G Color, you better believe that it’s an SI1, G! There’s no doubting them! Need proof? GIA was the company that did the Diamond Grading on one of the best known Diamonds in the World; The Hope Diamond! Now that’s prestige and class!

The Others Don’t Count

I’ve seen a lot of other Diamond Certificates from other Certificate Companies, and when I say they’re highly skeptical, I mean it. This is why Jewelers want to know if your trade-in is Certified by the GIA, or if its been Certified by any of the ‘Others’! The others don’t count!

I’ve seen some ratings that are way off the mark. Funny thing is, most certificate companies use GIA’s Grading formula… Or try to! The problem is, they’re not as strict or as technically advanced as GIA.

If you look at a lot of different Diamond Certificates, you’ll know what I’m talking about. It’ll open your eyes to compare Diamonds to Diamonds and Certificates to Certificates! You’ll see what ‘Others’ call a SI2, and what GIA really calls an SI2. Big difference!

GIA will not falter in their decisions either. They are not influenced by cash. You get the facts, the truth, that’s all! In fact, GIA is so tough in its grading system, they will actually grade a Diamond lower than it should be, just to never raise any doubts.

What? Sounds crazy, but listen up…

There are a lot of Diamonds that are border-line Diamonds. Diamonds that are sitting on the fence of being either one Clarity or another. For example: A Diamond could be either a poor SI2 Clarity or a really good I1 Clarity. Well here’s what GIA will do… they will always grade that Diamond an I1! Why? So no one will ever dispute that the Diamond rating they got was ‘bumped up‘ or ‘rounded up‘. They don’t make it better than it could be just to sound better.

You are assured that the grade you got on your Diamond Report is what it’s listed at… OR BETTER!

You can’t argue with that!

So let’s look at the Reports closer…

Two Different Reports

GIA offers 2 different types of Diamond Certificates: The Full Diamond Report and the Dossier Diamond Report. Both Certificates have their own strengths. Starting off is the full GIA Diamond Report…

The Diamond Report is a full laminated page that contains all the useful identifying facts about your Diamond that you’ll ever need. Highly meticulous things like: Culet and Girdle Thickness, Laser Drilling, Fracture Filled, Polish and Symmetry, Proportions, Facet Angles, Fluorescence, and even Color Origin.

The Full GIA Diamond Report lists these items:

  • Date
  • GIA Report Number
  • Laser Inscription Registry
  • Shape & Cutting Style
  • Measurements
  • Carat Weight
  • Color Grade
  • Clarity Grade
  • Finish
  • Polish
  • Symmetry
  • Fluorescence
  • Comments
  • Reference Diagram
  • Color & Clarity Scales
  • Proportion Diagram
  • Key to the Symbols
  • Security Features

You will notice that GIA does not list an Appraisal Value! They are not here to determine what the price is of your Diamond. They only want to correctly identify that stone and grade it.

The thing to point out about the Full Diamond Report is the Diagram. (The Dossier doesn’t have this Diagram!) The Full Report has the Reference Diagram drawn right on the appraisal.
The diagram is the actual Plot of the Diamond. The Diamond’s fingerprints, if you will. It shows all the Diamond’s Inclusions and Blemishes. Anything like Crystals, Feathers, Naturals (like Trigons) and Pin Points are drawn on the diagram.

The Diamond’s Flaws & Imperfections are recorded forever on your report. They clearly indicate your Diamond’s natural birthmarks.

You can microscope your Diamond at any time and see those exact lines and clouds and inclusions listed on the report. It’s an awesome way to identify your Diamond. 80 Years from now, you can look at your Diamond under a scope and say “Yes, that’s my Diamond!

Stop Diamond Switching

Once you understand what a plot is and how to read it, you’ll always be able to tell your Diamond from the next. This actually prevents and stops Diamond Switching. Those shady, unscrupulous Jewelers will never be able to steal your Diamond because they know that you can identify it. They know you can spot your Diamond’s faults and be able to spot their own as well. You can’t beat that!

Diamond Dossier Report

GIA’s second report is called the Diamond Dossier Report. It’s used for Diamonds weighing between .015 and 1.99 Carats. The Dossier is a smaller, slightly condensed version of the full report. There are only a couple differences though. The smaller report is laminated and security marked with holograms and security screens. The Dossier doesn’t have the reference diagram like it’s bigger brother as we discussed, but it does have everything else needed to clearly identify your Diamond.

Things like:

  • Date
  • GIA Report Number
  • Laser Inscription Registry
  • Shape & Cutting Style
  • Measurements
  • Carat Weight
  • Color Grade
  • Clarity Grade
  • Clarity Characteristics
  • Finish
  • Polish
  • Symmetry
  • Fluorescence
  • Comments
  • Color & Clarity Scales
  • Proportion Diagram
  • Security Features

(At the end of this blog is a scan of a real Dossier Report!) You’ll also notice besides the Reference Diagram and Key Chart being taken away, it’s been replaced with what they call “Clarity Characteristics“. This is where they would list things like: Finish, Polish, Size, Shape, Placement of Facets, and the Evenness of the Outline.

Laser Inscribed

One very important thing that I want to point out here about the Full Diamond Report and the Dossier Diamond Report is the category that says “Laser Inscription Registry“.

This is the most awesome category of them all, because it’s the best fraud detection system available in Diamonds today!

The Laser Inscription is actually the Report Number and the initials GIA etched directly into the side of your Diamond. If you use a microscope and view the edge of a Laser Inscribed Diamond you’ll see the tiny etchings. The letters and numbers are absolutely perfect. They use a microscopic laser that makes crisp, clean and perfectly legible marks. If you view them under 10x Magnification you’ll see that they are truly flawless! The etching is permanent and each Diamond has its own unique number to identify it.

Identify your Diamond

Now you don’t have to purchase a Diamond that’s Laser Inscribed, but I highly recommend it. It’s the quickest way to identify your Diamond. Because chances are, you may not ever learn how to correctly read a plot or diagram. You may have a Diamond that’s so clean, even under magnification you don’t see any inclusions. See what I mean? The Plot can only get you so far! Buy a Diamond that’s laser inscribed! You’ll always be able to read the engraving. You’ll always be able to verify those numbers from your report. It’s that simple!

Laser inscriptions are so small, that unless someone tells you that the Diamond’s inscribed, you wouldn’t know it. Even if you know it’s inscribed, it’s still hard to find the inscription under a loupe. You really have to look for it. Sometimes I have to rotate the Diamond around a couple of times, looking at the girdle from all sides, just to spot it.

That inscription says one thing loud and clear… It says that the Diamond you’re buying, is in fact, the Diamond listed on the GIA Report! Think about that. It’s your proof of purchase. There is no way to remove or polish out those inscriptions. The only way to get rid of them is to send your Diamond to a Diamond Cutter and have them recut your Diamond smaller. The bottom line is: Who would ever do that? No one! It’s GIA. You’d be an idiot to want to remove the inscription.

The nice thing about those numbers etched in stone is that anytime in your lifetime, if you ever lose your GIA Diamond Report, you can call GIA and have them send you a new one.
They keep track of every single Diamond Report they’ve ever done. They’re all listed by registry number. That’s a great thing to know: You’ll never lose your Certification Information, ever! Now that’s security!

GIA Costs More

GIA Certified Diamonds will cost more than non-Certified Diamonds. So what? You’re paying a bit more for their high standards, security and integrity. But remember, they are the cream of the crop. A normal cost to have a 1.00 Carat Diamond Certified is around $100. I would imagine that most Jewelers would charge you $200-$300 to cover their own Overhead Costs & Shipping Charges. (It’ll have to be insured!)

It could be worse… If your Diamond weighs more than 50 Carats, then it’ll cost you about $2500 plus! OUCH! Play Big, Pay Big! I’m talking to you Beyonce!

Turn around time

Standard turn around time to get your Diamond Certified is about a week. Unless you’ve got a 4.00 Carat Diamond, then you’ll get the first class service and get their priority 2-3 day turn around time. Seems like size does matter!

So if you’re considering buying a loose Diamond…

here’s a bit of advice:

Never buy a loose Diamond that’s NOT Certified! Ever! If it’s a good deal, there’s usually a horrible reason as to why it’s that deal. Don’t buy it. It’s not worth the risk!

The only Certificate I would advise purchasing, hands down, is GIA (The Gemological Institute of America… AGS is a Second BEST) Be very careful not to get the GIA mixed up with similar sounding certificate companies (IGI). And watch those abbreviation letters, they will fool you! Don’t fall for it.

GIA wrote the book. They made the 4 C’s. They set the standards that America and Every Jeweler uses today. You can trust GIA.

Take your Chances

Now you can take your chances elsewhere with other appraisal companies. They could very well be accurate and perfect in their grading. The problem is, they’re just not consistent. You never know. If you really want the TRUE grade of a Diamond… If you want to be assured that the Jeweler you’re buying the Diamond from isn’t ripping you off by selling you something that it’s not… If you want to have peace of mind, zero disputes, and the best, most accurate, trusted appraisal in the World, then by all means take no substitutes!

Buy GIA Certified Diamonds!

GIA are the leaders in the industry, and the leaders in Diamond Grading!

Below is an actual scan of a GIA Diamond Dossier Certificate Report for a Diamond that I had in my ear. Just so you can see a real one. Last word on GIA and it’s Certified Diamond Reports…

GIA Rules!


And do check out James Allen

They have Awesome Diamonds are very GOOD Prices! :)

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