IT LOOKS GOOD ON PAPER

I’m always Surprised when I see people come into the Jewelry Store, look at a Diamond Report, Hear the Price, and are SOLD without even Physically Seeing the Real Diamond!

It Happens!

And it’s Really SAD!

Because they are Buying the Written Information like Carat Weight, Color and Clarity, but they Never once stop to look at how the Diamond SPARKLES!

They SHOULD!

For a Diamond can look really Good on Paper, but NOT in Reality!

It may not be Attractive in the least.

It could look Dark, Lumpy, Uneven, Cloudy, and Lifeless!

There’s so many Visual Aspects that Affect the Overall Beauty of a Diamond…

And if you don’t see the Stone with your Very Own Eyes, you’ll really Never know what you’re truly Buying!

Case in Point…

Look at this Diamond Certificate below. It shows the Diamond is a VVS1, F (TOP OF THE LINE), which Sounds Fantastic…

Take a Peek…

But now, take a look at the Actual Stone…

WOW!

That Diamond looks Dark and Dreary!

It’s not a Bad Price, it’s Selling for $1,810, but you know what?

I Wouldn’t Buy It!

WHY?

Because it’s Not Cut Well. It has just a “GOOD” Cut (Not “Very Good” or “Excellent“), and it has only “Good” Polish and “Good” Symmetry (Neither of which I Advise Buying)…

But the Real Zinger is the Fluorescence. It has “Medium” Fluorescence which can really HINDER Brilliance and Sparkle.

So that Laminated GIA Diamond Report can really be Misleading you into thinking you’re getting a Wonderful Stone.

If you don’t look at Everything, and you don’t VIEW the Diamond and SEE how Beautiful it is, you aren’t doing yourself any Justice!

Seeing is Believing!

It’s that Important!

That’s also why I Advise Shopping with James Allen Online… Because they SHOW you the REAL Diamonds you’re Buying! (And Not some Fake Stock Photo like Blue Nile Does). You get to see the Real Stone in 10x Magnification (What they Grade Diamonds With), and you can Spin the Diamond around and see it from all sides.

It really is Amazing to Witness!

And, I might point out, that a Diamond may Sound BAD on a Diamond Report as well, and look Totally Kick ASS too!

Like this Particular Diamond here…

This Diamond is MUCH Lower in Both Clarity and Color. It’s an SI2, G…

BUT, it also has “Excellent” Cut, Polish and Symmetry (Triple Excellent, the BEST there is), AND it has Zero (NONE) Fluorescence.

Plus, it’s $600 CHEAPER!

This Diamond, when put Side by Side with the Much Higher Quality Diamond Shown Above, will BLOW IT AWAY in Sparkle and Beauty!

Go to James Allen and Spin the Diamond and See for Yourself!

It’s Breathtaking!

So Please, take the time and look at the Paperwork, but more Importantly, look at the Actual Stone with your own Eyes and let them be the Judge!

That’s the True Test of Beauty!

If it Sparkles AND is Beautiful, that’s the Diamond to Buy.

Paperwork or NOT!

Cheers! :)