Many people spend weeks and months choosing the perfect diamond. They scrutinize over all sorts of details: shape, cut, color, clarity and carat weight. They fret over certification and girdle thickness. They sweat over percentages [Read More…]
Customers are always shopping for “the perfect diamond“. They spend countless hours looking at diamonds under a microscope or a 10x jeweler’s loupe trying to find the most perfect diamond in the world. I tell [Read More…]
We had a customer come into the store complaining about a broken prong on her diamond engagement ring. “It broke again!” She had the ring for only 8 months and already had 3 of the [Read More…]
Diamond color can be confusing for many customers. Especially to the untrained eye. Diamonds and diamond color, for the most part, can look the same. So what’s a customer to do? The difference in price [Read More…]
I’m in the shop of the jewelry store talking to the jeweler one day. The owner comes back carrying some small white objects in his hand. I take a closer Look and see that he’s [Read More…]
Nude? What? It’s true, there’s actually a new line of diamonds on the market called “Nude Diamonds“. (Just be careful when you Google that…) Created by the LeVian company, these diamonds have reinvented the jewelry [Read More…]
I have customers that come into the store every single week to buy new jewelry. No lie. (You know who you are.) These ladies (I’ve never seen a man with jewelry addiction, but that’s not [Read More…]
Are your prongs worn and broken? Do you even know where to look? Do you even know what a prong is? A lot of people don’t. And that’s where the problem starts. Retipping? Retipping, or [Read More…]
Walk into just about any jeweler out there and go up to the gemstone case. Look at all the beautiful rubies, sapphires and emeralds. Chances are, you’ll notice one very odd thing: The Gemstones are [Read More…]
Every day someone makes their very first purchase online and every day a sucker is born. So the big question is: Should you buy a loose diamond on the web or will you be ripped [Read More…]
The marquise cut diamond is an odd creature… It used to be a really popular cut of diamond back in the 90’s. Then the princess cut diamond stole most of its glory and spotlight. Just [Read More…]
I’m going to talk about these earrings because they are a HELL of a good price. And not just any price, but a cheap price! They are .33 carat diamond stud earrings for just $485 [Read More…]