Shopping for the perfect Diamond can be an endless experience.
Why?
Because you will always find a better Diamond.
It's true!
You will always find a Diamond that will either be Better Quality, a Bigger Carat Weight, or even a Cheaper Price. There will always be a Diamond that is better!
Better Diamonds
Say for instance, you find a 1.01 Carat, VS1 Clarity, F Color Diamond for an awesome price of $7,500 (Price obtained through Blue Nile at the time of this post). Then you find another Diamond somewhere else that is 1.01, VS1, F for $7,450... Cool, better get the cheaper one... No wait! Here is another Diamond for $7444... See, it could drive you nuts!
The more you shop and compare, the more frustrated and confused you'll become.
This Diamond is 1.61, SI1, G... But this other Diamond is 1.62 SI2, F... one Point more in Carat Weight, one Grade lower in Clarity, but one step higher in Color... ???
It's a never ending battle!
No Diamond is Perfect
There is no Diamond that is absolutely Perfect. Something with the Diamond can always be better (Even if the Diamond IS Perfect, you can always get a Better Price). It's a give and take with Diamonds. You gain one thing, but sacrifice another.
You could shop for 20 years and always find a Diamond that's better. And then, even if you did decide to go back and get that perfect Diamond... it could already be sold. Good Diamonds don't stick around. Then you're back at square One...
Set yourself some Guidelines
What you need to do is to set yourself some guidelines to follow. Choose the Carat Weight, Cut, Color and Clarity you want. Choose the Price Range that you're comfortable with. When you find a Diamond that fits those qualifications, write it down. Make note of it (use my handy Diamond Buying Checklist). Then go to the next store. See if they have a comparable Diamond.
Do this all over town with all the different Jewelers, both Independent and Corporate. Narrow it down to a few select Diamonds. Do this in a short time frame as well, like all within a week. Otherwise you'll take your chances that the Jewelry Store will sell the Diamond you love.
The Deciding Factor
What should make or break the deal? Service!
Buy from a Jewelry Store that you like. Even if the Diamond ends up being a couple of dollars more at that place, you want to be happy with the Store, the Employees and the Policies!
Chances are good that the Store you buy your Engagement Ring from will be the Jewelry Store that you shop at for most of your life (People are usually loyal).
A cheaper price isn't always the best indicator... You have to consider everything!
Stop Shopping for Diamonds
Once you finally choose a Diamond: Stop Looking!
Some people have the habit of continuing to look at Diamonds to see if they really did get the best deal or if there's a better Diamond out there... Don't do it! You will only depress yourself.
Once you commit to a Diamond, stick to it and be happy with your purchase. Life is too short to regret your decisions.
Plus, there will always be more opportunities in your lifetime to purchase another Diamond: Anniversaries, Birthdays, Christmas... You will have many special occasions and events, and there will always be more Diamonds.
Bigger, Better, Cheaper Diamonds!
Find a Diamond that you love. Buy it! Be happy with it!
Otherwise, you'll drive yourself mad, you'll look for years, and never end up buying a Diamond.
Better buy that Diamond today! :)
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Copyright © 05-25-2010 Jewelry-Secrets.com
