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DON'T TRADE IN THAT DIAMOND!

THINKING ABOUT TRADING IN YOUR DIAMOND? THINK AGAIN!

Don't trade in that Diamond!
Now this is the blog that will make Jewelers mad. But the truth is, most trade-ins are NOT worth their weight in Gold. Here's why...

Most Jewelers have trade-in policies that keep you from getting a really great deal. For example, most policies state that you cannot use a trade-in towards a piece of Jewelry that's on sale. That sucks! It's usually either one discount, or the other, BUT NOT BOTH!

So say for example, you have a trade-in worth $1000. You want to trade it towards a piece of merchandise that's retailed at $2000. (Most policies force you to buy twice as much as the trade-in is worth.) The Jeweler comes back to you after talking it over with their "BOSS" (I love that one), and says "The Boss says he'll give your FULL trade-in price towards that ring you're looking at! You'll only pay the difference which is $1000!" Sounds good eh? NOT!

Because then you notice that there's a tag in the showcase that says, "Diamond Engagement Ring Sale Now 30% Off!". Hey wait a minute... That means that without a trade-in you can actually buy that ring for $1400. And with your trade-in you can get it for $1000. So even though they are offering you FULL trade-in value towards your Jewelry, it's really only a difference of $400! So are you really getting your FULL trade-in value? NOPE!

And that's only one example of a sale featuring 30% off. Normally Jewelers boast big huge savings of up to 50% off! So at 50% off that $2000 piece of merchandise, YOU GAIN NOTHING! In fact, you lose! Because you just gave them your $1000 trade-in towards a ring that you could have gotten for the same price anyway. That's a Rip Off!

Christmas time, Holidays, pretty much any day of the week, Jewelers can offer up to 50% off. They mark their pieces up, just so they CAN advertise huge savings. So trade-in or not, you're still getting about the same deal. And here's a big thing to beware of...

Beware of the Jewelers that allow you to use BOTH your trade-in and a sale price! Proceed with caution on those deals. Because normally it means a couple things...


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