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DON'T TRADE IN THAT DIAMOND RING!

THINKING ABOUT TRADING IN YOUR DIAMOND RING? DON'T!



Don't trade in that Ring!
It means that you're getting a sale price, plus a couple bucks more.

Normally they'll just give you ONE TOTAL PRICE, and never separate the actual discounts, so you don't know how much of each you're getting.

Or they've marked that piece of Jewelry up so high, that they can afford to cut the crap out of it. Or the merchandise is old and they just want to DUMP it anyhow, anyway they can!

You don't make out!

Being in the Jewelry industry for over 20 years, I've learned that you don't ever make out with a trade-in deal. EVER!

No matter how much the piece is, no matter how much they give you, no matter how great it sounds, 9 out of 10 times, the Jeweler is still making their normal mark-up.

And if you shop around enough, I'm sure you'll find a Jeweler out there who is willing to give you that same deal, for the same price, without you having to give up your trade-in! Do your homework and don't buy on impulse!

How much is your Trade-In worth?

Too many times I've seen Jewelers trick customers into thinking their trade-in deal is wonderful. You should hear them laugh about it after you're gone! But there are a couple things you can do to keep this sad situation from happening... Always ask the Jeweler how much your trade-in is worth.

Make them separate the discounts so you know if you're getting ripped off or not. They may be giving you a $1500 discount, but then you find out that only $150 of it is your trade-in. OUCH! Might as well keep it for that price. Not good.

Chipped Diamonds

Also note, that if your Diamond is Chipped, Trade-Ins are a whole different story. Read: Can you Trade in a Chipped Diamond?

I say, keep your trade-in, remount it into a pendant or ring. I'm sure you'll come up with something. See if the Jeweler will bargain on sale price more. Most independent Jewelers will be willing to haggle on price, where bigger corporate Jewelers have to follow company discount policies that prevent them from price cuts. Corporates can actually fire them for this!

Here's a fun trick

This is sure to tick off a few Jewelers. Have a friend of yours take your ring in to the Jeweler that you bought it from and ask them for a trade-in value.

Most of the times what they'll hear is shocking! They'll hear their trade-in is worthless and junk, not worth anything. Little do they know, that the ring they're ripping on came from their store! HA! I've seen this happen way too many times. It's a great test to see if your Jeweler is truly honest or not.

So keep your trade-in and chances are, you'll still end up getting that same great deal!

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