A young couple walks into the Jewelry Store shopping and comparing prices on a
1.00 Carat Loose Brilliant Cut Diamond. They say the Diamond they've been looking at down the street has
SI Clarity and G Color and it's $1000 cheaper than ours! I ask them if the Diamond they're looking at is Certified? They say "
Yes!" I ask them, "
Who Certified it?" They shrug, they don't know. All they know is that it's Certified and everybody has told them to "
Make sure you buy a Certified Diamond!" She bats her eyelashes at me and says, "
Aren't all Certified Diamonds the same?"
I smile at her because I know 3 things: I know all Certified Diamonds are NOT created equal. I know I'm about to explain to them the why G.I.A. (The Gemological Institute of America) Certified Diamonds are the best in the World. And I know by the time I'm done showing them and teaching them all about the 4C's and Certification, that I'm probably going to get a sale!
Confident? Yes! But with G.I.A. on your side, who wouldn't be? In fact, you could go around to just about every Jeweler in the country and ask them who the most trusted Certified Diamond Appraiser is, and I'll guarantee you at least a whopping 90% of them will instantly and proudly proclaim "G.I.A."
The Funny thing is, not all Jewelers carry G.I.A. Certified Diamonds, but they'll still know who the most trusted appraiser is! Why don't all Jewelers carry G.I.A. Certified Diamonds? Probably because of cost. They can buy non-certified Diamonds cheaper, which means they can sell them cheaper. It all comes down to money!
If you look at the Jewelry industry, G.I.A.'s influence is everywhere. For example, when people bring their Diamonds in to sell. The Jeweler's first question is "Is it G.I.A.?" If it is, the customer will make more money selling that Diamond. Same with trade-ins. The big question is always "Is it G.I.A. Certified?" Insurance claims also want to know "Is it G.I.A.?" Why does everyone always want to know 'Who' Certifies the stone? Trust! It's actually not just 'Who' Certifies the Diamond... It's "Is it G.I.A.? Or is it the 'Others'?" That's what they're really asking.
It all boils down to trust. Why? Because of the name G.I.A. has built for itself. If it's G.I.A., then Jewelers, Vendors and Insurance Companies know, they can trust the appraisal. They know that it's accurate. They know the Cut, Color, Clarity and Carat Weight listed on the report are dead on! They can look at the Certificate and very quickly form an opinion about the Diamond's worth!
If it's not G.I.A. Certified, then the Jewelers will have to scope the Diamond just to verify the Cut, Color, Clarity and Carat Weight listed on the appraisal and find out what it really is. In other words, they don't trust just any one. They trust G.I.A.!
So what is it about G.I.A. that makes it the biggest and best independent appraiser in the market? What makes G.I.A. so hot? Everything! Let's take a closer inspection of the details and learn why G.I.A. is the best in the business and how they became the largest Gem Library in the World!
First off, G.I.A. is totally independent! They don't Buy Diamonds, they don't Sell Diamonds. This is a very important fact, because it shows that G.I.A. isn't concerned with how much a Jeweler can make on that Diamond being graded. All they care about is giving the most accurate, factual, detailed, analysis of the Diamond that you could possibly get. Their sole purpose is to identify that Gemstone or Diamond inside and out!
And it's not just one person's opinion either. G.I.A. uses what they call "Triple Redundancy" in its grading. In fact, G.I.A. has a minimum of 4 (Not even just 3!) (Or even more depending on the actual Diamond being graded) professional Diamontologists that scope your Diamond, and make their own evaluations based solely on their own expert findings and experiences. In other words, they aren't influenced by other opinions!
But what makes G.I.A.'s opinion so great? Why should one trust them over Other Certificate Companies? Simple! For one very good reason. The biggest reason of them all... Read on...
