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JEWELER'S THAT SWITCH DIAMONDS!

HOW TO STOP JEWELERS FROM SWITCHING YOUR DIAMOND!



Stop your Diamonds from being switched!
Know your Diamond!

That's it! The number one way to keep from having a jeweler switch your diamond is to know your diamond.

You have to know what Quality it is.

You have to have it appraised. You need to learn what the inclusions in your diamond look like under a microscope.

Fingerprints

Every diamond has inclusions that are unique in nature. They have their own individual fingerprint, just like people. These characteristics make them different than any other diamond in the World.

You need to scope your diamond and look for it's flaws. Spot where the inclusions are. If you memorize where they are and what they look like, you'll be able to identify them later. Inclusions don't grow or shrink. They don't change colors or fade. Those inclusions will look like that forever.

Diamond Plots

If you know what the Inclusions look like, you'll always see them. Learn them. Make a drawing of them. These drawings are called plots. Diamond Plots lay out the inclusions in the stone.

A Better Way

But there still is a better way. Because no matter how hard most people try to read inclusions and see where they're at, they fail.

They fail because it takes years of practice to be able to plot diamonds and read inclusions and identify the markings in them. Most people are lucky if they can spot just a couple of the inclusions.

So what's the better way?

Certification

Buy a diamond that's certified!

Certified Diamonds are proof of your diamond's quality. It's not some jeweler telling you what that diamond is. It's an independent appraiser accurately and expertly judging your diamond for Cut, Color, Clarity and Carat Weight. That little Laminated Certificate says a lot. But is it enough?

I say no! Just being certified is not enough! So what is?...


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