Continuing the
Top Ten Diamond Scams and Frauds...
6) Diamond Clarity!
Don't let Jewelers fool you! Clarity is NOT the most important factor when shopping for Diamonds! Jewelers love to push Clarity and nothing else! But the fact is, CUT is the most important factor! Why? Because Diamond Clarity is mostly dealing with microscopic Inclusions that you'll never see with the naked eye. But CUT deals with things you CAN see. Things like Light, Brilliance, Sparkle, Angles and Proportions! Cut is more important than Clarity! Read: All About Diamond Cut!
7) Multiple Color Grades!
If you're buying a Single Diamond, and the tag says that the Diamond Color is E-F-G, or H-I-J, then Don't Buy It! Believe it or not, but I've seen Jewelers showing Diamonds with 3 Color Grades! Not good! Diamonds should only have ONE single Color. Like "G". Sometimes you'll see a Diamond Ring marked with 2 Colors like G-H, but that's only because either the Ring has more than 1 Diamond in it, or that stone is a borderline stone and they are trying to make it sound better than it really is. Truth is, if it's marked G-H, it's just an H! Read: Diamond Color Grading Scams!
8) Diamonds Sold on the Net are Cheaper!
Everything sold on the Internet is cheaper, isn't it? Sure it is, but until you get it home and inspect it, do you really know what you're buying? Nope! Just because a Diamond sells with a Certificate or Paperwork to back the quality, doesn't mean that the Diamond is going to look good. Why? Because you could compare 10 Diamonds of the exact same Clarity and Color, put them all side by side, and you'd see 10 Different looking Diamonds. Every Diamond reacts differently with light. Every Diamond is Cut Different. You really have to see them to know if it's full of Life and Sparkle. Usually Diamonds sold cheaper on the Internet have a very good reason why they're cheaper. Like poor Cuts, Shallow Stones, Deep Pavilions or even horrible Fluorescence! Always see a Diamond first before you buy it, no matter what the price may be! Read: Is Buying Diamonds online wise?
9) Diamonds with more Facets Sparkle more!
Not true! A Diamond will have the same amount of Brilliance and Fire if the Diamond has 58 Facets (the Normal) or 100 Facets! The only difference will be the SIZE of those sparkles! You may get twice as many Sparkles of light, but the light will only be half the size. So do you get any extra Sparkle? Nope! Read: Are Extra Diamond Facets worth it?
10) Diamonds are a Great Investment!
Wrong! Diamonds are NOT a good Investment. They're like a Car. As soon as you drive it off the lot, it's worth only half of what you paid for it. And if you ever tried to sell the Ring in the future, you'd probably only get 20-30% of what you paid. (If you're lucky!) Not good! Don't buy Diamonds as an investment! Buy them for the Beauty and Romance and the Joy of wearing them! Read: Should you Sell your Diamonds?
There you have it, the Top Ten ways Jewelers will try to mislead you and pull the wool over your eyes. If you're heading out to buy a Diamond, do your homework first! Read all about the Cut, Clarity, Color and Carat Weight. Save yourself a lot of grief and protect yourself from Diamond Fraud!
Diamonds may be forever, but so is the feeling of getting burned! Don't allow yourself to get Scammed by a shady Jeweler! Knowledge is power! Use it!
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