You walk into a Jewelry Store. You're looking at a pair of
One Carat Diamond Stud Earrings. The Salesperson says "
These are Great Diamond Studs," She smiles...
"They're Certified!"
You look at the Certificate. The Clarity is I Clarity!
I don't get it. It makes no sense to me. I Clarity is the LOWEST Clarity range there is on the market...
WHY Certify it?
I could see if it was a High Clarity, like VS Clarity. A VS Diamond I would want Certified. That's a Clarity that you would want to be Guaranteed! But an I Clarity Diamond? WHY?
You want to know the real truth?
They Certify it to make it Sound Better!
People hear the word "Certified" and instantly think "That's Good!"
For some people that's all the news they'll need to believe that they're getting a good deal.
But, trust me. Just because it's Certified...
DOES NOT means it's Good!
Jewelers are Certifying LOW Clarity Diamonds to paint the illusion that they are better. Sugar coat them.
They slap some paperwork on them, give them the title of Certified and Viola! The Diamond sounds better and sells better. Plus, I have a sneaky feeling that they'll probably charge more for these Certified stones! Why?
Because they're Certified! They don't need any more reason than that!
Certified Doesn't Mean Squat
What matters the most is the Clarity and Color.
I Clarity is NOT the Best Clarity.
With I Clarity (imperfect) Diamonds you will be able to see Flaws and Inclusions with the naked eye. Just by looking at the Diamond you'll see: Cloudy Areas, Black Spots in the stone (looks like Pepper), Lines, Cracks, Chips and Flaws.
Don't let a Certificate blind you. Look at the Diamond. Scope it under a 10x Microscope. They are grading Low Quality Diamonds and you're thinking you did good.
WRONG!
Study the 4 C's!
Learn the 4 C's. Find out what the Color and Clarity means. Scope the Diamonds. You'll see! They really are Low Grade for a reason. It's pretty funny if you think about it. "I promise these Diamonds are in the lowest Clarity Range you can get!" lol
This is what I promise: You'll see Large, Ugly, Flaws in the stones!
Don't Fall for it!
Unless you really want to buy the lowest Clarity Range on the market???
If you see a Certified stone... Look Closer. Is it Yellow in Color? Brown? Dark? Look at the Clarity. Is it Hazy? Foggy? Do you see Black Specks? Inclusions in the stone? Does it look like the Diamond is Cracked? Chipped? Does the Diamond lack Life, Brilliance and Sparkle? These are all common traits of an I Clarity Diamond. So you see, you MUST study the stone.
Anybody can Certify any Color and Clarity of Diamond. Even the lowest Diamond Grade (I3 Clarity).
Once upon a time, only High Clarity Diamonds were Certified. Customers wanted the Assurance and Guarantee that they were buying High Clarity. Like a 3/4 Carat Diamond, SI1 Clarity, G Color. I would want to make sure it's that Quality.
But now you get .20 Carat Diamonds, I2 Clarity, J Color being Certified.
This is a Joke!
Be careful! You should be more concerned with the 4 C's: Cut, Color, Clarity and Carat Weight.
Granted, there's nothing wrong with buying low Clarity Diamonds. Most Diamond Earrings sold on the market ARE I Clarity... That's fine. But they don't need to be Certified to make them look better.
If you know they are I Clarity and are fine with that, then it's all good. You get what you pay for. But don't be mislead to believe that they're Better or Great just because they come with Impressive, Laminated Paperwork.
Confusion
Personally, I wish they wouldn't Certify Low Quality Diamonds anymore. I think it confuses people and gives Certified Diamonds a bad name. There's no purpose for it.
Color and Clarity are what matters the most. Not Certification.
Don't be suckered...
Watch the Quality!
Not the Cert!
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