This is the sad thing about Jewelers and how they grade Diamonds.
Many are not honest!
You'll find that a lot of independents will blur the lines of clarity and color. If it's an I1 Clarity Diamond, everybody stands to make more money if it's rated an SI2 instead. Why, it's only the next step higher. No Biggie! Right?
White Lie?
Some people's opinions could call it that. Some won't! What's it going to hurt with a little white lie?
There's always a little pushing on the quality control that makes customer's cautious and Jeweler's smile!
Can you blame them?
If you could jack something up and make an extra $500 on it, would you? Who's going to say it's not graded properly? I mean, it is their opinion and they do know more about Diamonds than you!
How do you Keep from getting Ripped Off?
Here's how...
Make sure you're buying a Certified Diamond!
And before you run out and buy a Diamond that's certified, there's one more piece to the puzzle... Who Certifies it?
That's right, because the company that certifies it is very, very, important! Listen up! There is only one true Certificate company out there that I totally trust. That company is G.I.A.!
G.I.A.
G.I.A. is the Gemological Institute of America. They are the leader in the Jewelry Industry. They devised the 4C's! The made the 4C's from the ground up! Most of America uses their grading system to grade their Diamonds. (Only not as strict, as we see!) G.I.A. literally wrote the book! There is no one out there better to grade Diamonds than the people that set the standards. They are tops!
If you're buying a diamond that's been independently certified by G.I.A., then you know that the quality is accurate. You're buying peace of mind! The 4 C's, Color, Clarity, Carat Weight and Cut are correct and true and graded under strict policies and laboratory settings. It's not a jeweler's sly opinion.
It's not been marked up or exaggerated.
It's the truth!
And G.I.A.'s truth is the only way to guarantee what the 4C's really are!
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