You see Jewelry Stores advertising
Special Event Remount Shows or Restyling (Resetting) Events all the time. (You know what they are, you bring in your old Rings and Diamonds and have your stones
reset into brand new mountings)
But a lot of people are very skeptical about resetting their old Diamonds into new Rings. Just the thought of having someone removing their Diamonds and Stones and mounting them scares them.
People are nervous about Jewelers switching their beautiful Diamonds with low quality, crappy Diamonds. But at the same time, they want to get a new mounting. Some dilemma right? They want a new Ring, but their anxiety holds them back. What's a customer to do?
Go to the shows! Have some refreshments like Coffee and Donuts! Enjoy!
That's really what these Remount Shows and Events were designed for. (For the faint of heart!) Special Event shows were designed to alleviate fears and concerns and to make the whole buying experience an enjoyable one.
You see, these Remount or Restyling Events do some pretty spectacular things. Things that you could never get any other time of the year.
One of the biggest and most awesome aspects and benefits to these types of shows is this: The on-site Jeweler! Literally! The Jeweler (or Goldsmith) is right on the premises. And not only do they normally have a Jeweler on the premises, but the Jeweler is usually set up out front so the customers can see them. Nothing's hidden. It's all in plain site! Wow! What a change!
The customers can stand right over the Jeweler's shoulder and watch as the Jeweler removes their Diamonds from their old Rings and resets them into the exciting new mounting of their choice.
This is such a huge benefit to customers. Where else can you actually watch them work on your Jewelry? It keeps them from switching your Diamond!
So all the nervous, leery people out there who think Jewelers are going to rip them off, can rest assured. When you can watch their every move, it creates a very calming effect. I would speculate that this is one of the Customer's biggest concerns. There is so much uncertainty about the Jewelry Industry as a whole. Shows like these help ease people's minds, and can create lasting bonds between customers and Jewelry Stores. Trust is what it's all about. It's a Win-Win scenario.
And what about the Mountings and New Rings? Read on...
