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MY WHITE GOLD LOOKS YELLOW! WHY?

WHY YOUR WHITE GOLD MAY NOT LOOK SO WHITE ANYMORE!

White Gold or Yellow Gold?
So why does your beautiful White Gold Jewelry look Yellow? That's a good question. Lots of people ask this. Jeweler's always have to explain what White Gold is and why it turns that ugly yellow hue!

People think that their rings aren't REAL because it turns colors, like somehow they've been ripped off! Truth is, you haven't.

Most people don't notice the change at first because it does so slowly over the course of Months and even years. But little by little it takes on that stained yellowish shade until you suddenly notice your jewelry lacks the beauty and shine it once had.

Many people automatically think it's a defect in the jewelry or the jeweler itself. But I'm here to tell you, IT'S NOT! It's actually the metal itself that causes it to turn. There's good news and bad to all of this. The bad news is that it will take a little bit more upkeep, like taking your rings in for cleaning and inspection. The good news? There are cures and alternatives!

So to explain the reason why, listen up! There is no such thing as White Gold! There, I've said it. Not really a secret, but you'd be surprised how few people really know this fact. There is no such thing as White Gold in nature. White Gold is a man-made product. Mother nature will exhibit Platinum, Steel, Tungsten, Titanium and other so called White Metals, but you won't hear a peep about White Gold!

So then, What is White Gold? White Gold is basically Yellow Gold with some added minerals like Zinc to give it a Whiter look. That's why White Gold has a Yellowish cast to it, (see above photo) it's really Yellow Gold to begin with! Once White Metals are added to the Gold, it's then Rhodium Plated.

Rhodium Plating is a tough White Metal that is electroplated on top of the Gold so that the Yellow disappears! Almost all White Gold Jewelry is Rhodium plated to make them a brighter and more beautiful White!

So why go through all the trouble with White Gold anyway? Read on...


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