Why is Platinum so expensive and why would one consider purchasing it over other white metals like;
White Gold, Titanium, Sterling Silver, Palladium, Tungsten, Steel? It's a good question and one definitely worth an answer, especially when you consider that all those other white metals are much cheaper and give similar looks!
Let's dive in...
There are lots of white metals on the market, plenty for people to choose from. But out of all of them, Platinum is the most sought after and most expensive.
In fact Platinum could cost you 4 times or more for that lovely precious metal. But is it really worth it? Let's take a closer look at Platinum and find out!
Platinum is a Pure Metal!
So pure it's 95-99% pure. Unlike the next most popular white metal, white gold. White Gold is really Yellow Gold with some other white alloys added to the mix to make it look white. White Gold was actually made as a substitute for Platinum, because Platinum was scarce during WWII.
In the last 10 Years, Platinum has made a huge comeback.
And, as a matter of fact, all white metals are doing very well right now.
No Mixing Alloys with Platinum!
The great thing about Platinum is that it's not mixed with any other alloys. It's a pure white metal so it will never tarnish. That in itself is one of the huge benefits to Platinum. It won't turn Yellow like White Gold will. It won't ever need Rhodium Plated like White Gold.
Platinum will look like Platinum forever!
Platinum is Strong!
Plus, Platinum is 4 times stronger than White Gold.
That means it's 4 times less likely to scratch, dent or bend like Gold will.
Platinum is used in jewelry because of it's durability and ability to last a lifetime. Plus the fact that putting your Gemstones and Diamonds in a Platinum mounting prevents the mounting from adding color to your stones.
Yellow Gold is known for adding ugly yellow hues to Diamonds, and since White Gold tarnishes and turns yellow over time, so will White Gold! Platinum won't do that. Yellow or tarnished mountings just don't do Diamonds any justice.
So why has Platinum made such a huge comeback? Read on...
