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WHY IS PLATINUM SO EXPENSIVE ?

PLATINUM VS WHITE GOLD AND OTHER WHITE METALS!



Platinum vs White Gold!
Platinum has made such a huge comeback over the last couple years because of the latest trends and styles. Platinum is no longer boring and simple. Instead, new designers are coming out with beautiful pave set mountings that give a new twist to antique styles with glistening Diamonds. (see picture)

If you haven't been Diamond Ring shopping lately, then I advise you to get out and look at all the beautiful elegant Platinum settings. The rings are simply stunning works of art and they are a sheer joy to look at. Platinum designers make intricate lattice work, full of sharp details. Bead-set Diamonds enhance the bands and will make you fall in love with Platinum again and again.

As soon as you start looking at the settings, as soon as you feel the weight of the rings and see the Diamonds sparkling in the white mountings, you'll know... You'll know that Platinum is King again! Platinum is the way to go!

And here's a big bonus: You don't ever have to worry about allergies with Platinum. And that's because Platinum is pure. A lot of people are allergic to 14kt Gold. But in reality, it's usually not the Gold they are allergic too, it's the alloys Gold is mixed with. Since Platinum is not mixed with anything, you won't ever have to worry about being allergic to it. To date, I've never met anyone who's been allergic to Platinum.

Platinum is solid, durable and built to last. You'll never have to get it Rhodium Plated like you do with White Gold. It'll never tarnish, fade and it'll always stay white.

Putting your Diamonds in a Platinum mounting assures you that your rings will be loved and cherished and handed down from generation to generation. You'll spend less money in repairs when you have a Platinum mounting, because your prongs won't wear down so quickly. You won't have to have it Rhodium Plated. You won't have to have it polished as often as Gold, because it doesn't scratch as easily. Platinum is more secure in holding in your Gemstones and Diamonds.

So is precious Platinum worth 4 times the price?

Yep! 4 times more durable, pure, white, and more peace of mind!

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