NEWEST JEWELRY-SECRET ADDITIONS! ALL THE LATEST JEWELRY SECRETS RIGHT AT YOUR FINGERTIPS! Don't Charge Jewelry On Jewelry Store's Charge Cards! Why Jewelry Store's Charge Cards Are Not A Good Deal! Please stop charging Jewelry! I know it makes Jewelry more affordable because it allows you to make small monthly payments, but trust me, it's really not worth it. Don't use Jewelry Store's Charge Cards! You're not getting a Good Deal! I know, charging is the American way. You can have your Jewelry now and pay for it over the course of the next few months or years. But, you'll end up... Read more... Why Are I Clarity Diamonds Certified? Be Careful Of Thinking Low Quality Certified Diamonds Are A Good Thing! You walk into a Jewelry Store. You're looking at a pair of One Carat Diamond Stud Earrings. The Salesperson says "These are Great Diamond Studs," She smiles "They're Certified!" You look at the Certificate. The Clarity is I Clarity! I don't get it. It makes no sense to me. I Clarity is the LOWEST Clarity range there is on the market... So WHY Certify it? I could see if it was a High Clarity, like... Read more... How Are Carat Weights Priced? Learn Why Diamond Carat Weights Double, Triple, Quadruple In Price! People get sticker shock daily. It's an easy thing to happen with Diamonds. Some people haven't looked at the Price of Diamonds for over 20 years and are in for a nice, little surprise. It's a fact, Diamonds are not cheap! The way Diamonds are Priced are even harder for some people to grasp. How does Carat Weight affect Price? Let's find out... Picture a .25 Carat (1/4) Diamond. VS1... Read more... Cleaning Your Rings One Ring At A Time? Observation: People Are Crazy When It Comes To Cleaning Jewelry! Observation: People are crazy! Either people are crazy, or people are trying to drive me crazy. I haven't decided which one yet. Forgive me while I rant, but it's actually pretty funny. People come into the Jewelry Store to shop around. In the process they'll say "Can you clean my ring?" I say "Sure". There's nothing better than clean Jewelry. I put your ring in the Ultrasonic Cleaner, clean it, scrub it... Read more... The Birthstone For The Month Of April - Diamond! Read All About Diamond The Official Gemstone And Birthstone For April! You lucky April babies! You get the Prize! Out of all the Gemstones in the World that could have been associated with April, you get the King of Gems: Diamond! Legend says that Priests wore breastplates with 12 Gems in them. These Gemstones were connected to the Zodiac (Diamond is Aries Zodiac Gemstone March 21 - April 19) and associated with the Months. People began... Read more... Laser Drilled And Fracture Filled Diamonds! Learn All About Laser Drilling and Fracture Filling Diamonds! Laser Drilled Diamonds have been around for over 30 years. Chances are good a lot of you have a Laser Drilled Diamond and don't even know it. So what is Laser Drilling? Laser Drilling is a simple enhancement process. A tiny, hairline Hole (think tunnel) is Drilled into your Diamond. That Laser Hole is Drilled down directly into a Dark, Black or Colored Inclusion (Usually an easy to see... Read more... Diamond Shopping For Price Or By Quality? Are You Shopping For Jewelry Based Upon Price Or Quality? Some people are only concerned about Price. Not Quality! All they want to know is: "What can I get it for?" Do you shop like this? Nothing wrong with that if you do. Some people have their reasons. Some don't like Jewelry. Some think Jewelry is way overpriced. Maybe their funds are low? Who knows? Maybe other things in life just matter more than an Inclusion in a Diamond? I Clarity... Read more... Ideal Cut Diamonds, Proportions And Facets! Learn What Makes The Ideal Cut Diamond So Ideal! Ideal Cut Diamonds are solely determined by Proportions and Percentages that maximize the appeal of the Diamond. The Ideal Cut was created by a man named Marcel Tolkowsky. Marcel created the Ideal cutting style in 1919. To understand the Percentages of an Ideal Cut, you also need to understand the width of its Girdle. The Girdle, the outer edge of the Diamond, is the widest... Read more... What Is The Brilliant Cut Diamond? The History And Evolution Of The Brilliant Cut Diamond! The Round Brilliant Cut Diamond is the best selling Diamond on the market. It has been for almost 100 years. The main reason why it's been so popular is because the Brilliant Cut gives off more Brilliance and Sparkle than any other Cut of Diamond. It makes it the number one choice for Engagement Rings or Solitaires! It truly is Brilliant! The Modern Brilliant Cut didn't get that... Read more... Plastic Gumball Machine Ring Upgrades! Maybe It's Time To Upgrade That Plastic Gumball Ring Of Ours? Remember when you could buy a Ring for a Quarter? You know, those little Plastic Rings out of the Vending Machine? (They always came in a Plastic Egg.) When I was a Kid, I had one. A Black Spider Ring. I loved it. My Sister hated it. Well, she hated all Spiders! When did things change for us? Why aren't those 25 Cent Plastic Rings good enough for Adults? Kids have no problems... Read more... CONTINUE