NEWEST JEWELRY-SECRET ADDITIONS! ALL THE LATEST JEWELRY SECRETS RIGHT AT YOUR FINGERTIPS! When Is The Best Time Of Day To Buy A Diamond? There Really Is A Best Time And Hour Of Day To Buy Diamonds! Many people don't realize this, but the time of day that you decide to buy a Diamond, really can affect your whole Diamond Buying Experience. Time of Day Matters! Choosing the right Time of Day can get you a better Deal and a better looking Diamond. Here's why: Salespeople! Seriously! To buy a Diamond you have to deal with Salespeople. Depending on WHEN you come... Read more... Why Is Jewelry The Best Gift To Buy? Learn All The Reasons Why Jewelry Is The Best Gift Ever! There are so many Gift giving opportunities each year. Holidays, Birthdays, Anniversaries. Not to mention, Weddings, Baby Showers, Graduations, Promotions, Celebrations and Births. With all these Gifts to give, what Gift works the best? Jewelry! Of course! Why is Jewelry the Best Gift to give? For multiple reasons: Jewelry is Meaningful. Every piece of Jewelry tells a story... Read more... Learn All About The Birthstone Emerald! Emeralds Are Wonderful Gems With Good Points And Bad! The Birthstone for May is Emerald. Being one of the 3 Precious Gemstones, besides Ruby and Sapphire, Emerald is one of the most Popular Gems there is. Emerald comes from a Parent Rock called Beryl. This Beryl grows in Hexagonal Crystals in Veins of Limestone Deposits and Black Shale. Beryl comes in many different colors, like Blue, Green, Pink, Red, Yellow and Orange. In... Read more... Learn All About The Diamond Color G! G Color Diamonds Are Near Colorless Diamonds! Walk into any Paint Store and look at all the different Colors of White. There's Ultra White, Mint White, White Orchid, Waterfall Mist, Eggshell White... The point is, there are literally hundreds of different shades of White. Who knew there were so many? It just goes to show you that when we're talking about White, we're not always talking about White-White. Diamonds are no different. Diamonds... Read more... Is Diamond Clarity Important? How Important Is Diamond Clarity To The Beauty Of The Stone? How important is Diamond Clarity? Should you worry about Clarity? On a scale of 1-10 (10 being the best), I would give Clarity a rating of 4. Surprised? Don't be. The reason I give Clarity a 4 is based upon some strong key points: Anything SI1 or higher in Clarity basically looks the same to the naked eye. Out of the 4 C's, Clarity affects the beauty of the Diamond the least. Let me explain... Read more... Watch Battery Changing Day! Why Is Saturday The Day To Get Your Watch Battery Changed? Rant/ I'll never understand this. Saturday is Watch Battery Day! Saturday is the Day that every person in the city decides to come into the Jewelry Store and get their Watch Battery Changed. It never fails. We do hundreds of them. Every single time the door opens "Can I get my Battery Changed?" SURE! Am I crazy or what? I don't mind Watch Battery Day. I'm pretty quick at changing them. Some... Read more... Save Money When Buying A Diamond! Learn How You Can Save A Lot Of Money When Buying A Diamond Ring! The most sure-fire way to Save Money when Buying Diamonds is easy... You have to ask for it! I know this sounds silly and seems like common sense, but it's the truth. If you ask for a Discount, chances are good, you're going to get it! No matter if the Diamond or Engagement Ring is already on Sale, no matter if they've already given you a Price, Trade-In, Discount, Whatever, it doesn't matter. If... Read more... Fake CZ Diamond Enagement Ring! If You Buy Her A CZ, Will That Fake Engagement Ring Fool Her For Long? True Story: A couple comes into the Jewelry Store to get her Engagement Ring Sized while they wait. She's happy and smiling. He's happy and smiling. Everybody's happy... Too bad it didn't stay like that! By the time they left, he was mad, she was screaming and I was left holding the ring. Let me explain. She needs her Engagement Ring sized. She wants it done today. No... Read more... Inlay Gemstone Jewelry Problems! Inlaid Gems Tend To Break, Chip And Come Loose From The Mounting! I love Inlay Jewelry. If you don't know what Inlay (or Inlaid) Jewelry is, take a look at the pictures. Inlay is basically taking Gemstones and setting them flush into your Mounting to create a Smooth, Beautiful, Elegant look with no Prongs, Heads, Baskets or Beads holding them in place. It's Clean and Simple. What more could you ask for? Protection! There are a couple of huge Problems that... Read more... Why Are Yellow Gold Chains All Different Colors? Yellow Gold Chains Are Different Colors Of Yellow, Orange, Green... Why? A lady comes into the Jewelry Store to buy a Gold Chain for her Pendant. I lay out some different Styles so she can look at them. She hangs her Pendant on one and says "Is this 14kt Yellow Gold?" I assure her it is. "Then why", she says "is it a different Color than my Pendant?" Good Observation! If you've ever gone into a Jeweler to look at Chains, then I'm sure you've probably noticed... Read more... CONTINUE