Oh, and another Great Descriptive Word: Huge! Really it is! Don't believe me? Search the Jewelry Category and you'll see...
Then it's time to Add in your Description and Photos. List your Appraisal, Certification, (whether it's "Clarity Enhanced!"), List Everything! You can't really over do it with Jewelry Descriptions. The more, the merrier! Read: How to Write Great Jewelry Descriptions!
The most successful sellers on Ebay are Honest and Truthful. They also offer things like: Return Policies, Buy It Nows, Realistic Shipping Charges. They answer Questions promptly! They leave Positive Feedback FIRST! (This way they will get Positive Feedback in return.)
Here are a couple pointers to setting up your listing: DON'T USE ALL CAPS! It's annoying and horrible and screams Newbie! Make sure you set all your Auctions to END on Sunday Evening. That's the best Day and Time of the Week to end Auctions. You'll end up selling more by doing so, and making more money. Sunday Night is when everyone's home and watching the Ebay Auctions end!
Start your Bids low to encourage happy bidding. Make sure you sign up for PayPal, because the number one way to buy and sell on Ebay is through PayPal. You'll lose sales if you don't! Highlight any main Keywords in the Description like: "Certified by G.I.A." It looks awesome in Big, Bold, Red letters!
Check your Spellings! You'll never, ever show up if you list your ring as a "Saphire" Ring! Spell-check your Carats, Karats, Gemstones and Names correctly. It's "Sapphire"! Don't look like an idiot!
Answer any Questions quickly. A Good Answer could be a Good Buy!
And once it sells, remember, Ebay and PayPal will take their cut of the profits. And as soon as you get paid, Ship the item Promptly! Send it out immediately and send it well packaged also. A flimsy envelope with masking tape wrapped around it will only get your ring Lost, Damaged, and Stolen! Package it in a Box or one of those Bubble Protecting Envelopes! And Insure it properly! You never know what will happen to it.
Include with the item a Copy of the Receipt, your Business Card (or a Thank You Note). You may also want to include photos of other merchandise you're selling. For we all know, a happy customer is a repeat customer!
If you want to see what's popular, trendy, and selling on Ebay, check out the 'Ebay Pulse'. It'll let you know what's HOT and in Demand. Right now, the hot items listed are: Rolex, Chanel, Cartier, Tiffany, Watches, Gold and Diamonds! I think I'll have me some of those...
Lastly, don't expect everything to sell. You're up against the entire World as competition. That's a lot of Jewelry! A search for the word 'Diamond Ring' brings up 41,354 Results! Ouch! To stand out among other listings, you may want to pay a little more and have it listed as a "Featured Item". These listings show up with Color Backgrounds, Rollover Images and they make you Stand out in a Crowd.
If all this sounds like too much work for you, then don't fret. You're not alone! Lots of people and stores are everywhere to help you. You could ask a friend to help you out, but there's something even better...
You could take it to a Ebay Selling Store. There are tons of these types of stores sprouting up everywhere that will get your items listed and sold on Ebay for minimum fees. They'll take your Jewelry, Photograph it, List it, Sell it, Package it, and Ship it out for you, all while you simply sit back and make the cash. Cost will vary from store to store, but average is probably about 10-30% of the profits. Just check it out ahead of time so you know their fees.
Those Selling Stores are really not a bad idea if you think about it. If you don't have the time or energy to do it yourself, it's a life saver. Companies that will handle all the work load are great for a couple of huge reasons: They do all the research needed to list your Jewelry. They list it correctly and make it stand out. They'll take professional photos to make your merchandise look like a million bucks. They more than likely will have a really High Ebay Score with lots of Positive Feedback. And they do follow up and answer questions for the customers. In other words: Buyers will Want to Shop with them! It's a no-brainer! Unless you're greedy and think you can do better, I say "Go for it!"
Selling on Ebay is a business. If you treat it like one and work hard, you'll also make lots of money! Enjoy Success!
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