Now that you know the Real Cost and Markup on Watches, let's continue...
After seeing that the markup on Watches isn't all that grand, let's look at how this affects normal Watch Discounts, and Watch Sales!
Most Jewelers can comfortably sell their Watches for 20% off on any given day. (Some prefer to do this for Holidays like Father's Day, Sweetest Day, and Valentine's Day!) On a $100 Watch, the Jeweler will make a $30 profit! (That's at that 20% Off Discount!) That's not too bad really. This is probably what most Jewelers will strive for. It's not great, but it's also not a very expensive item either.
Now you will also find Jewelers discounting Watches up to 30% Off! 30% is usually the Maximum Discount that most Jewelry Stores will go. 30% really cuts into profit.
A 30% Off Discount leaves the Jeweler only making $20 on a $100 Watch! That's slim. Considering they still have to take the time and effort to adjust the Watch links to fit your wrist. (And possibly lose other potential sales!) And then they have to pay Salaries, Commissions, and Overhead! There's really no profit left in that Watch Sale! It's not really worth it. This is why most Jewelers hate carrying Watches. Big pain.
Jewelers that are discontinuing Watch Lines give you the best deals. Sometimes they'll put 40% Off Red Sale Tags on their Watches! 40% Off is a Steal! If you see that discount, Grab it!
And if you happen to be the lucky individual to stumble upon a 50% Off Discount, well, that's just unthinkable. Because that means that the Jeweler is selling that Watch at COST! They are giving you the Watch for what they paid for it!!! Wow! You couldn't get a better deal, even if you owned your own Jewelry Store!!! 50% Off is a Crazy Watch Deal!
And if the Jeweler is desperate and trying to turn a quick buck, then be prepared to buy. Sometimes cash flow is essential to Jewelers, and if they have Watches that have been sitting around in their cases for Years... Ones that are stuck in inventory and won't sell... It's not uncommon for the Jeweler to Discount those stagnant Watches for 60-70% and even 80% Off! Yes 80% Off! Are they crazy? That's like giving you the Watch and handing you money at the same time. That's insane!
When you find a Jeweler that's willing to take a huge loss on a Watch just to dump it, then it's a rare case, and a great opportunity for you. Discontinued Watch lines are awesome! Look for them! Jewelers will normally take whatever they can get for them. But like I said, that's extremely rare, so don't expect it! (But it doesn't hurt to cross your fingers either!)
So if you think you're getting ripped off by Watch prices, all you have to do is to take a peek at the Retail Price. You'll know instantly what the Jeweler paid for the Watch, and know exactly how much they're making on the deal.
Keep in mind, a normal Watch Discount is the standard 20-30% Off all across the board. 30-40% at Christmas Time is excellent! Don't hesitate!
And if you see that shockingly low 50% Off Sale, Luck you! You've just hit the Jackpot! Because that's a Watch Sale, that you should really Watch out for, 100% of the time!
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