{"id":10564,"date":"2013-06-01T19:01:26","date_gmt":"2013-06-01T23:01:26","guid":{"rendered":"http:\/\/www.jewelry-secrets.com\/Blog\/?p=10564"},"modified":"2015-08-22T19:57:42","modified_gmt":"2015-08-22T23:57:42","slug":"how-to-improve-your-jewelry-store","status":"publish","type":"post","link":"https:\/\/www.jewelry-secrets.com\/Blog\/how-to-improve-your-jewelry-store\/","title":{"rendered":"HOW TO IMPROVE YOUR JEWELRY STORE"},"content":{"rendered":"
\"How<\/div>\n

Jewelry Store Owners…<\/h2>\n

\nListen up, I’m Talking to YOU!<\/strong><\/p>\n

\nIf you want to Increase Traffic and Increase Sales, take Note of the Topics listed below.<\/p>\n

\nThey will Help you Achieve a Better Jewelry Store, a Better Atmosphere, a Better Staff, and a Better Bottom Line<\/strong>.<\/p>\n

\nThese 10 Tips are Common Sense<\/strong>, or should be. But Sadly, if you Walk into most Jewelry Stores across the Country, you’ll see that many are Lax and Missing the Mark<\/strong>. <\/p>\n

They Fall Short and there is No Reason for it!<\/h2>\n

\nJewelry is a Very Competitive Business<\/strong>, and any Store that has More Professionalism has the Upper Edge. You really can Increase Customer Flow, Positive Word of Mouth<\/strong>, and put More Money in the Bank.<\/p>\n

What are these 10 Great Tips?<\/h2>\n

\nLet’s take a Peek at the Best Tips for Jewelry Store Owners…<\/p>\n

    \n
  1. Train Your Staff<\/strong><\/li>\n
  2. Dress Appropriately<\/strong><\/li>\n
  3. Keep your Jewelry Clean & Polished<\/strong><\/li>\n
  4. Fix Your Lights<\/strong><\/li>\n
  5. Offer Service and Smiles<\/strong><\/li>\n
  6. Don’t Close Your Store Early<\/strong><\/li>\n
  7. Don’t Slam The Competition<\/strong><\/li>\n
  8. Have Promotions And Events<\/strong><\/li>\n
  9. Work Email and Newsletters<\/strong><\/li>\n
  10. Follow Through\/Follow Up<\/strong><\/li>\n<\/ol>\n

    \n\"10<\/p>\n

    \nNow let’s take a Closer look…<\/strong><\/p>\n

    1) Train Your Staff<\/h2>\n

    \nA Knowledgeable Staff is a Successful Staff<\/strong>.<\/p>\n

    \nTo get the most out of your Employees, you must Develop an On-Going Training Course<\/strong> and put all your Old and New Hires through it.<\/p>\n

    \nFrom the start they’ll Learn all about Greetings…<\/p>\n

    And Greetings are SO Important!<\/h2>\n

    \nGreetings should be Warm, Calm and Welcoming. A Friendly Smile goes a long way<\/strong>.<\/p>\n

    \nGreeting them is Not Pouncing on them the Second they Enter the Door. It’s giving them a Moment to Walk in and Adjust to the Surroundings and Light.<\/p>\n

    \nIf a Customer Enters and sees Employees Huddled Together<\/strong> Talking, it can make the Welcome Uncomfortable since all Eyes Turn Towards Them<\/strong>.<\/p>\n

    \nBreak up the Huddles<\/strong>. Don’t Gawk when People Enter. Give them Space and Certainly Don’t Yell across the Room<\/strong>.<\/p>\n

    \nWalk up Slowly, Casually Greet them. Give them your Name and offer a Hand. Let them know that you’ll be Close if they want some Help or Assistance with Merchandise.<\/p>\n

    Make them Feel at Home…<\/h2>\n

    \nEmployees should also Learn about: Showing Merchandise, Being able to Answer Customer’s Questions<\/strong>, Overcoming Obstacles, Closing the Sale, Financing, Paperwork, Appraisals, and Gaining a Customer for Life<\/strong>.<\/p>\n

    \nI put together a Great Jewelry Salesperson Training Manual HERE!<\/a> Read it! <\/strong>It will Help you and your Staff!<\/p>\n

    \nStores that do not have a Clear Training Manual <\/strong>will Fly by the Seat of their Pants. They will make up New Rules Day by Day, and things will Never Seem Consistent or Fair! <\/strong>You MUST<\/strong> Train and Educate your Staff Constantly and make them all Adhere to a Training Manual or Employee Handbook!<\/p>\n

    \nTeach your Staff about Diamonds, Show them<\/strong>. Hold Weekly Staff Meetings<\/strong> and Train them about Different Gemstones, the 4C’s. Delve deeper into Cut, show them Examples under the Microscope<\/a>. <\/p>\n

    \nTeach them the Proper way to hold and Display Loose Diamonds<\/strong> (With Tweezers and a 10x Jeweler’s Loupe<\/a>). Go over Diamond Reports, and really make them Feel Comfortable Showing and Selling $10,000<\/strong> items.<\/p>\n

    \nMake them do Sales Presentations in Front of each other. Keep them on their Toes<\/strong>.<\/p>\n

    \nHelp your Employees with Diamonds and Gemstone Articles. Subscribe to Jewelry Magazines so they keep Current on Trends and the Hot New Items for Christmas<\/strong>.<\/p>\n

    \nIt’s all about Education, Constant Training and Support. That way everyone will know your Merchandise inside and out. <\/p>\n

    \nKnowing your Goods will allow you to Answer Questions like:<\/p>\n

    \n“Do you have any Tacori Rings?<\/strong>”<\/p>\n

    \nI Understand that you Can’t Possibly Know Everything when it comes to Diamonds, Gems, and Metals, but you should know the Vast Majority of your Merchandise and be able to Talk about them Confidentially<\/strong>.<\/p>\n

    \nYou want them to be able to Answer Questions and not have to Run to Find the Answer<\/strong>.<\/p>\n

    \nEducate your Staff by Enrolling them in Diamond and Gem Courses<\/strong>. <\/p>\n

    Read, Learn, Train!<\/h2>\n

    \nThe More Knowledge you give them, the more they’ll be able to Sell<\/strong>.<\/p>\n

    \nKnowledge really does Bring Confidence and Customers can Sense that.<\/p>\n

    \nConfident People Perform Better, are Less Stressed, and More Successful.<\/p>\n

    \nIt all goes Hand in Hand<\/strong>.<\/p>\n

    \nNever Stop Learning and Training yourself and Keep your Staff informed. <\/p>\n

    That way when a Customer says:<\/h2>\n

    \n“What’s the Difference between GIA and IGI?<\/strong>“<\/p>\n

    \n“What are Invisible Set Stones?<\/strong>“<\/p>\n

    \n“What’s the Cut of this Diamond?<\/strong>“<\/p>\n

    \n“Why is this Stone $2,000 less than the one down the Street?<\/strong>“<\/p>\n

    \n“What’s Fluorescence?<\/strong>“<\/p>\n

    \nYou’ll be able to Answer without Missing a Beat<\/strong>. :)<\/p>\n

    \"Jewelry<\/p>\n

    2) Dress Appropriately<\/h2>\n

    \nLook the Part. If your Tie is Undone, or your Shirt is Un-Tucked, it makes a Sad and Lasting Impression. <\/p>\n

    \nUnkempt!<\/strong><\/p>\n

    \nKeeping a Neat and Clean Wardrobe is Essential<\/strong>.<\/p>\n

    \nYou are, after all, dealing with some of the Smallest and Wealthiest Objects on Earth<\/strong>.<\/p>\n

    \nIt’s hard to Sell a $10,000 Diamond when you have a Missing Button, Scuffed Shoes, Ripped Panty Hose or 3 Day Old Stubble<\/strong>.<\/p>\n

    \nDress like you own the Place<\/strong>, and Dress like a Million Bucks!<\/strong><\/p>\n

    \nDressing for Success really does up the Professionalism and the Whole Entire Store. Casual Fridays Don’t Work Well in the Jewelry Industry!<\/strong><\/p>\n

    Dress Appropriately<\/h2>\n

    \nKeep your Head Up, Shoulders Back, Maintain Eye Contact, and Smile.<\/p>\n

    \nIt Really Does Work Wonders!<\/strong>
    \nAnd… <\/p>\n

    NO FOOD or GUM!<\/h2>\n

    \nSales People or Cashiers, or Even Bosses, Chomping Gum Drives Me Crazy<\/strong>.<\/p>\n

    \nDon’t do it!<\/strong><\/p>\n

    \nNo one wants to be Waited on while you Snap and Crack your Gum. It’s Annoying, Not Professional, and Irritates some like Fingernails on a Chalkboard<\/strong>.<\/p>\n

    \nTo me, it gives the Appearance that they Don’t Care, has No Responsibility, No Real Desire in Life (It’s Just a Job), and they Just Chomp, Chomp, Chomp Away.<\/p>\n

    \nIt doesn’t look Pretty, Nor Sound Great<\/strong>.<\/p>\n

    \nAnd if you’re Eating in the Back and a Customer Interrupts your Lunch, make sure you Wash your Greasy, Oily Hands and Pick the Lettuce out of your Teeth. Not to Mention Mouthwash for your Garlic Breath<\/strong>. Oh, and Wipe the Crumbs off your Tie, and do something about that Spaghetti Sauce on your Sleeve<\/strong>…<\/p>\n

    \nYou see, it’s Not Very Presentable<\/strong>. It’s usually Better to have someone else Wait on the Clientele. That way you don’t Fingerprint the Diamonds.<\/p>\n

    \nGet my Point?<\/strong> :)<\/p>\n

    \"Appropriate<\/p>\n

    3) Keep your Jewelry Cleaned & Polished<\/h2>\n

    \nThis is a No-Brainer, or so one would think.<\/p>\n

    \nSadly, it’s just not the Case<\/strong>.<\/p>\n

    \nYou’ll see many Jewelers showing Diamonds and Engagement Rings that are Dirty, Covered with Tarnish or Oily Fingerprints, and even Showing Silver Jewelry that is Oxidized and Black<\/strong>. <\/p>\n

    \nI see Cases and Trays with Rings Upside Down, Sideways, the Tag is Sticking Straight Up<\/strong>…<\/p>\n

    What are Jewelry Stores Thinking?<\/h2>\n

    \nWhy?<\/strong><\/p>\n

    \nIt Doesn’t Kook Good!<\/strong> <\/p>\n

    \nI had a customer ask if a Ring was “Used<\/strong>” Before because there was a Smudge on the Diamonds and Gold. <\/p>\n

    \nIt’s Embarrassing!<\/strong><\/p>\n

    \nThe items in the Showcase should ALWAYS<\/strong> look Perfect and Spotless. They should be Kept Clean and Fingerprint Free<\/strong>. <\/p>\n

    \nWhen you show items to customers, keep a Polishing Cloth Handy<\/strong> and Gently Wipe the Goods Before you Hand them over to the Customers. This not only Gives you Ample time to Chit-Chat with the Customer, but it gives you Time to Look at the Tag and Gain Valuable Info, like Carat Weights, Clarity, Color, and Price (Which also Helps Loss Prevention<\/strong>). <\/p>\n

    This Cleaning Process Never Ends<\/h2>\n

    \nAnd while you’re at it, Clean the Showcase Windows<\/strong>. Kids Love to Put their Hands and Lips all over Glass. When the Staff isn’t Busy, have them Constantly Clean and Straighten the Jewelry.<\/p>\n

    \nPlus, if you’re Showing Loose Stones, make sure the Stones are Clean and Dust Free as well. Steam Clean them so when you Show them under a Scope or a Loupe, the Dirt won’t look like Inclusions!<\/strong><\/p>\n

    \nIt Just Makes Sense<\/strong>.<\/p>\n

    \nYou won’t Sell very many Dirty Diamonds!<\/strong><\/p>\n

    \nAnd, having the Sales Staff Cleaning Merchandise keeps them out on the Floor and ready to Meet and Greet the Next Customer… <\/p>\n

    \n\"Keep<\/p>\n

    4) Fix Your Lights<\/h2>\n

    \nWithout Light, Diamonds won’t Sparkle!<\/strong><\/p>\n

    \nWhich means, the more Light, the Merrier<\/strong>!<\/p>\n

    \nMake sure, on a Daily Basis, that you Check ALL your Store Lights<\/strong> inside and out. Check the Fluorescent Bulbs, the Halogens, all the inner Showcase Lights, Spot Lights, Microscope Lights… You don’t want Dark Areas or Shadows.<\/p>\n

    \nI’ve been in Stores before where the Case Lights would come on and off throughout the day. It was Distracting and would Surprise Customers when it would POP<\/strong> on.<\/p>\n

    \nI’ve also been in other stores that were Way, Way Worse<\/strong>.<\/p>\n

    \nSome Store Owners never change their Burnt out Ceiling Bulbs<\/strong>. <\/p>\n

    EVER!<\/h2>\n

    \nOne Store had 18 Burnt Bulbs<\/strong>. 18! I Counted Them! That’s Lazy!<\/strong><\/p>\n

    \n18 Dark Areas in the Store. The Salespeople would be Showing Goods to the Customer and have to Lead them over to a Lit Spot in order for them to see. Not Cool!<\/strong><\/p>\n

    \nI’ve seen some Stores shut off the Overhead Lights as well just to Save Money. They would turn them on when Customers would Enter. Imagine a Customer’s Face when they would Enter a Dark Store Suddenly Flooded with Blinding Light. Is this Professional?<\/strong> <\/p>\n

    Not in the Least!<\/h2>\n

    \nThe Store would probably look Closed. Is this the Business you want to Reflect?<\/p>\n

    \nLeave your Lights on and make sure they ALL Work!<\/strong><\/p>\n

    \nAND make sure you Check the Outside Lights, Building Lights, Parking Lot Lights (so it’s Safe), and make sure they aren’t Burnt Out. <\/p>\n

    \nI saw one Jewelry Store in Town that had Burnt Out Letters in their Rooftop Logo…<\/p>\n

    \nSadly “elers<\/strong>” was Burnt out, leaving only “Jew<\/strong>“…<\/p>\n

    True Story!<\/strong><\/p>\n

    It Wasn’t Appropriate!<\/h2>\n

    \nKeep a Stock of Bulbs on hand and once a Day make it a Duty to Walk the Store and Check the Lights.<\/p>\n

    \n\"Keep<\/p>\n

    \n

    5) Offer Service and Smiles<\/h2>\n

    \nIt’s all about SERVICE!<\/strong><\/p>\n

    \nWhat Services are you Giving Customers?<\/p>\n

    \nI always say you can Judge how Good or Bad a Business is, by the way they Handle Problems <\/strong>and Returns<\/strong>.<\/p>\n

    \nIn Fact, this is the Case for any Store Across America!<\/p>\n

    \nYou need to Train your Staff on How to Deal with Problems<\/strong>, Irate Customers, Repair Issues, Billing Mistakes, Finance Fees, Exchanges and Returns.<\/p>\n

    \nIt’s all Part of the Job<\/strong>.<\/p>\n

    \nDeal with it Smiling and you’ll Win the Customers over.<\/p>\n

    \nThe Bottom Line is, Keep your Customers Happy<\/strong>. <\/p>\n

    Keep your Customers for Life!<\/h2>\n

    \nBad Word of Mouth is Bad Business and Spreads like Wild Fire. It’s just Not Worth it No Matter Who’s Right or Wrong<\/strong>.<\/p>\n

    \nGo out of your Way to Make your Customers Happy and they will Reward you with More Sales and Generations of Family Members to come.<\/p>\n

    \nOffer Services like:<\/strong> Free Cleaning and Polishing. Hand Deliver Rings when they’re Finished. Offer a Free Watch Battery Day. Set out Candy for the Kids, Coffee for the Adults. Make People Feel Warm and Special. <\/p>\n

    Treat them like Kings and Queens<\/h2>\n

    \"Treat<\/p>\n

    How About A One Day Appraisal Service?<\/h2>\n

    \nSame Day Repairs?<\/strong><\/p>\n

    \nWhat can you do to Service your Customer? <\/p>\n

    \nGo the Extra Mile! <\/strong><\/p>\n

    6) Don’t Close Your Store Early<\/h2>\n

    \nA Couple Pulls up to a Jewelry Store. The Sign on the Door says they are Open until 9 p.m. It’s 8:40<\/strong>. They Walk into the Store to Shop for Engagement Rings<\/strong> and what do they see?<\/p>\n

    \nThe Staff is Pulling the Merchandise and Putting it away<\/strong>. They are Loading up Trays and Carrying Them to the Back Safe. <\/p>\n

    \nThe Salespeople all Stop and Look at the Couple<\/strong> with a Smirk.<\/p>\n

    \n“Are you Closed?<\/strong>” the Customer asks.<\/p>\n

    \nOne Salesperson Grimaces “It’s been a Slow Night, so we Decided to Close a Little Early. Sorry!<\/strong>“<\/p>\n

    \n“No Problem<\/strong>” says the Lady, “We’ll Come Back Tomorrow!<\/strong>“<\/p>\n

    \nThey Wave<\/strong>. The Salesperson Waves.<\/p>\n

    They NEVER Return!<\/h2>\n

    \nEver!<\/strong><\/p>\n

    \nAre you Hurting your Business by Closing Early?<\/strong><\/p>\n

    \nIt happens to Stores all over Town. The Sign says they’re Open, but the Doors are Locked. What Gives? <\/strong><\/p>\n

    \nDo you Realize what kind of Message you’re Sending out? What Kind of Inconvenience and Aggravation you’re Causing Customers?<\/p>\n

    \nThey just Spent Time, Effort and Gas Money to Drive out to see your Rings, and you’re Closed<\/strong>.<\/p>\n

    \nWho would want to Shop in a Place like that?<\/p>\n

    Not Me!<\/h2>\n

    \nIf you Post Hours on your Door for all to see, Stick With Them<\/strong>.<\/p>\n

    Stay Open!<\/h2>\n

    \nThat Extra 20 Minutes won’t make that much of a Difference, but it could to your Bottom Line. That Last Person in the Door could have spent $10,000!<\/strong><\/p>\n

    \nIs “Survivor<\/strong>” really Worth the Rush to Vacate the Premises?<\/strong> DVR it and Give Customers the Right to Shop.<\/p>\n

    \nIf you don’t get that $10,000 Deal, who will? <\/strong><\/p>\n

    Your Competitors!<\/h2>\n

    \nCan you Afford to lose 10 G’s?<\/strong> Who Cares if the Staff is Grumbling and Wants to Leave Early. Really!<\/strong><\/p>\n

    \nSet Precedent!<\/strong> Don’t Close Early. Don’t Even Pull Early<\/strong>. Don’t Begin Closing Tasks until all the Customers are Done Shopping and the Doors are Fully Locked for the Night.<\/p>\n

    \nYou’ll be Surprised at how much more you can Achieve!<\/strong><\/p>\n

    \"Jewelry<\/p>\n

    7) Don’t Slam The Competition<\/h2>\n

    \nDon’t Knock the Competition<\/strong>. It just makes you Look and Sound Bad.<\/p>\n

    \nIt’s Petty, and Uncomfortable for all. It makes Customers Trust YOU Less<\/strong>.<\/p>\n

    Here’s my Rule of Thumb:<\/h2>\n

    \nThere’s Enough Sales To Go Around!<\/strong><\/p>\n

    \nEvery Jewelry Store Carries a Mix of Quality and Products. They Carry Cheap Goods, Middle of the Line Items, and Expensive, High Quality Goods. So Telling a Potential Customer that “That Store Sells Junk<\/strong>!” is Not Fair Nor Cool. That will come Back and Bite YOU<\/strong> in the Butt.<\/p>\n

    \nThere Really is Enough Sales to Go Around. If that’s where a Customer Finds Something that they like, so be it<\/strong>. <\/p>\n

    \nShow them what you Have, go over your Warranties, Guarantees, Service, tell them what you have to Offer, and let the Customer Decide<\/strong>. <\/p>\n

    \nIf it’s Not Good Enough, then you Need to Look at Yourself Closer<\/strong>. See what you could be doing instead of Trying to Tear the Competition Apart.<\/p>\n

    \nDon’t Come Across as Bitter or Disgruntled<\/strong>. If another Store Slams you, Good. Let them!<\/p>\n

    They’re just Jealous<\/h2>\n

    \nSmile, Show the Customers why they Should Shop<\/strong> with You and Gain their Trust. <\/p>\n

    \nCustomers will Appreciate it!<\/strong><\/p>\n

    \"Don't<\/p>\n

    8) Have Promotions And Events<\/h2>\n

    \nGet the Word out<\/strong>. Have Fun with it!<\/p>\n

    \nStir Things Up. Get Involved!<\/strong><\/p>\n

    \nDo something but just sit there and Hope the Sales will come to you.<\/p>\n

    \nThere are Lots of Ways to have Promotions<\/strong>, Sales, and things that will Get the People in the Door.<\/p>\n

    \nTrust me, I know. I’ve Created a lot of Advertisements for Jewelry Stores<\/a> over the Years. <\/p>\n

    Things Like:<\/h2>\n

    \nBridal Shows, Remount Shows, Inventory Close Outs, Pre-Owned Rolex Sales<\/strong>, Make a Deal with the Boss Day, Battery Coupons, We Buy Gold Billboards<\/strong>, Fliers, Postcards, Catalogs and even Websites<\/strong>.<\/p>\n

    \nIt’s Endless what you can do when you put your Thinking Cap on.<\/p>\n

    \nOne Local Jewelry Store Owner near me is constantly doing Radio Spots, Promotions and Charity Events<\/strong>. <\/p>\n

    \nAnything he can do to Constantly keep his Name out there. He even Created a Jingle! <\/strong><\/p>\n

    \nHe Exchanges Gift Certificates with Restaurants<\/strong>, Florists, Limo Services and Bridal Shops<\/strong>. <\/p>\n

    \nHe puts together Elaborate Package Deals<\/strong> for Newly Engaged Couples. <\/p>\n

    \nHe Works their Facebook Page, Posts Happy Couple’s Photos, Sends out Mailings and Postcards for a Free Gemstone<\/strong> (like an Amethyst or Blue Topaz) on their Birthday… <\/p>\n

    He works it!<\/h2>\n

    \nHe Even Sends out a $50 Gift Certificate for Mother’s Day<\/strong>.<\/p>\n

    \nHe Works with Vendors and Brings in Trunk Shows, Pearl Events, Exotic Gemstones, and just has Fun with it<\/strong>. <\/p>\n

    \nHave Snacks. Get involved with the Community<\/strong>. Why not?<\/p>\n

    \nAnd yes, Why Not Have A Free Watch Battery Day?<\/strong><\/p>\n

    \nIt may Cost you a Couple of Bucks<\/strong>, but look at all the New Customers it could Bring you. They may Buy Now, they may Not. But they will Certainly Remember you the Next Time they need Merchandise. For there’s always a Holiday <\/strong>or Special Day Coming<\/strong>…<\/p>\n

    What have you got to Lose? <\/h2>\n

    \n\"Promote<\/p>\n

    9) Work Email and Newsletters<\/h2>\n

    \nCheck your Email Daily<\/strong>. Respond Quickly. Set up Mailing Lists, Newsletters, Social Media<\/strong>.<\/p>\n

    \nAfter all, you already Gain Many Customer’s Names and Addresses Already, why not also get their Email Addresses as well? <\/p>\n

    Put them to Good use!<\/h2>\n

    \nKeep them up to Date with Promotions, Services, Special Deals and Exclusive Offers<\/strong>.<\/p>\n

    \nI’m Not Saying Spam anyone, no one likes that. But once a Month, or once Every Other Week, Drop them a Note with Something Neat<\/strong>. An Offer, some Info, something Fun and Cool. How about Cleaning Tips and Advice?<\/strong> Detailed Information about the Birthstone of the Month?<\/strong> New Jewelry Lines coming in. Coupons. Deals. Steals…<\/p>\n

    \nCreate a Facebook Page<\/a> so Customers can Like you, Promote you, get the Word out (“Hint Hint”).<\/p>\n

    \n\"Stay<\/a><\/p>\n

    \nMailing out a Friendly Reminder for the 6 Month Cleaning and Inspection<\/strong> Keeps your Store in their Mind. It will Bring them in and Gives you a Chance to Show them all the New Items.<\/p>\n

    \nLots of Jewelry Stores also Check the Newly Engaged Couples Listed in the Local Newspaper and sends them out Coupons or Certificates for Bridal Party Goods<\/strong> or Wedding Bands. <\/p>\n

    It’s Smart Business<\/h2>\n

    \nYou could Send out Happy Anniversary Cards<\/strong>. Get them Thinking about YOUR<\/strong> Jewelry.<\/p>\n

    \nWhen it’s Time to Shop, they’ll know where to go<\/strong>.<\/p>\n

    10) Follow Through\/Follow Up<\/h2>\n

    \n“We’ll Call you with the Estimate on your Watch<\/strong>“<\/p>\n

    \nSURE!!!!<\/strong><\/p>\n

    \n“Ooops, Sorry! We should have Called you to Tell you that your Repair is Not Done Yet!<\/strong>”<\/p>\n

    Yeah, Right! <\/h2>\n

    \n“I’ll let you Know when our Next Remount Show is<\/strong>“<\/p>\n

    \nNever Does!<\/strong><\/p>\n

    \n“Oh, We Cancelled your Layaway 2 Months Ago<\/strong>. No one Called you on that?”<\/p>\n

    SIGH!<\/h2>\n

    \nDoes this Sound Familiar?<\/strong><\/p>\n

    \nHow hard is it to Pick up the Phone and Keep the Customer Informed and In the Loop?<\/p>\n

    Really?<\/h2>\n

    \n“Your Repair is Finished Early!<\/strong>“<\/p>\n

    \n“That Watch you Liked Came in!<\/strong>“<\/p>\n

    \n“Did you Say you Wanted 4 Prongs or 6 Prongs?<\/strong>“<\/p>\n

    Call!<\/h2>\n

    \nIt only takes a Second to Touch Base<\/strong> and Customers will Understand and Appreciate it.<\/p>\n

    Even if it’s Bad News:<\/h2>\n

    \n“We Accidentally Chipped your Stone!<\/strong>“<\/p>\n

    \nIt Happens!<\/p>\n

    \n“Your Watch can’t be Fixed!<\/strong>“<\/p>\n

    \n“That Mounting you Wanted has been Discontinued!<\/strong>“<\/p>\n

    \nCalling is much Better than Waiting for the Customer to Come in Weeks Later, Mad and Upset and Inquiring as to Why you Didn’t Call, or Why Things are Taking So Long<\/strong>.<\/p>\n

    \nJust Call<\/strong>.<\/p>\n

    And FOLLOW UP As Well!<\/h2>\n

    \n“Do you Have Any Questions about your New Service Plans?<\/strong>”<\/p>\n

    \n“Just a Reminder, it’s Time for your Cleaning and Inspecting!”<\/p>\n

    \n“That Pendant you Wanted just Went on Sale for 60% off!<\/strong>“<\/p>\n

    \n“I have some Great Ideas for your 25th Anniversary coming up…”<\/p>\n

    See how Easy this is?<\/h2>\n

    \nIf there’s any Problems, Concerns, or Questions, Take Care of Them<\/strong>. <\/p>\n

    \nIf you say “We’ll Contact you when the Wax is Finished…<\/strong>“<\/p>\n

    DO SO!<\/h2>\n

    \nNo one Likes to Drop the Ball and Customers Dislike it Even More.<\/p>\n

    Keep Notes!<\/h2>\n

    \nKeep a Daily Journal or Planner<\/strong>. Jot Things Down. If you tell a Customer that you’ll Call them for your September Sapphire Sale<\/strong>, then Write it in your Planner for the Last Week in August. Call Them!<\/strong><\/p>\n

    \nBecome their “Personal<\/strong>” Jeweler. <\/p>\n

    \nBecome their Friend<\/strong>.<\/p>\n

    \nThey are Counting on you. Will You Let Them Down?<\/strong><\/p>\n

    \n“Mr. Client, we just got in some Beautiful Blue Diamond Earrings that will Match your Wife’s Blue Diamond Pendant. It would be Perfect for her Birthday Next Month. How about you Stop by after Work and Take a Peek?”<\/p>\n

    Easy as that!<\/h2>\n

    \n\"Follow<\/p>\n

    Final Thoughts<\/h2>\n

    \nTake your Store and your Sales to the Next Level<\/strong>.<\/p>\n

    \nI’m sure if you take a Step Back and really Look at how Customers Perceive you, and be Honest, you’ll see that There’s Always Room for Improvement<\/strong>.<\/p>\n

    \nEven if it’s just Small Things… It all Adds Up.<\/strong><\/p>\n

    \nPerception<\/strong>. Professionalism. Personality <\/strong>and Presentation. These can all Advance your Store into Higher Profits<\/strong>.<\/p>\n

    Train, Educate, Teach, Service and Smile<\/h2>\n

    \nGive the People Quality, Treat them Fairly, and they will Become Life Long Fans.<\/p>\n

    \nIt’s Amazing what a Positive Attitude can do<\/strong>.<\/p>\n

    Make a Difference!<\/h2>\n

    \nIt all Starts with YOU!<\/strong><\/p>\n

    \nCheers! :)<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

    Jewelry Store Owners… Listen up, I’m Talking to YOU! If you want to Increase Traffic and Increase Sales, take Note of the Topics listed below. They will Help you Achieve a Better Jewelry Store, a [Read More…]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":10577,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,4],"tags":[],"class_list":["post-10564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides","category-jewelry"],"_links":{"self":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/posts\/10564"}],"collection":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/comments?post=10564"}],"version-history":[{"count":0,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/posts\/10564\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/media\/10577"}],"wp:attachment":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/media?parent=10564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/categories?post=10564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/tags?post=10564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}