{"id":13066,"date":"2015-12-06T11:42:42","date_gmt":"2015-12-06T16:42:42","guid":{"rendered":"http:\/\/www.jewelry-secrets.com\/Blog\/?p=13066"},"modified":"2023-04-17T10:56:06","modified_gmt":"2023-04-17T14:56:06","slug":"it-looks-good-on-paper","status":"publish","type":"post","link":"https:\/\/www.jewelry-secrets.com\/Blog\/it-looks-good-on-paper\/","title":{"rendered":"IT LOOKS GOOD ON PAPER"},"content":{"rendered":"<div class=\"blog-image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.jewelry-secrets.com\/Blog\/wp-content\/uploads\/2015\/12\/The-Diamond-Looks-Good-On-The-Diamond-Report.gif\" alt=\"The Diamond Looks Good On The Diamond Report\" title=\"The Diamond Looks Good On The Diamond Report\" width=\"200\" height=\"200\" class=\"alignright size-full wp-image-13070\" \/><\/div>\n<p>I&#8217;m always <strong>Surprised<\/strong> when I see people come into the Jewelry Store, look at a <strong>Diamond Report<\/strong>, Hear the <strong>Price<\/strong>, and are <strong>SOLD <\/strong>without even Physically Seeing the <strong>Real Diamond!<\/strong><\/p>\n<p><h2>It Happens!<\/h2>\n<p>\n<strong>And it&#8217;s Really SAD!<\/strong><\/p>\n<p>\nBecause they are <strong>Buying the Written Information<\/strong> like Carat Weight, Color and Clarity, but they Never once stop to look at <strong>how the Diamond SPARKLES!<\/strong><\/p>\n<p><h2>They SHOULD!<\/h2>\n<p>\nFor a Diamond can <strong>look really Good on Paper<\/strong>, but <strong>NOT in Reality!<\/strong><\/p>\n<p>\nIt may <strong>not be Attractive<\/strong> in the least.<\/p>\n<p>\nIt could look Dark, Lumpy, Uneven, Cloudy, and <strong>Lifeless<\/strong>!<\/p>\n<p>\nThere&#8217;s so many <strong>Visual Aspects<\/strong> that Affect the Overall <strong>Beauty <\/strong>of a Diamond&#8230;<\/p>\n<p>\nAnd if you don&#8217;t see the Stone with <strong>your Very Own Eyes<\/strong>, you&#8217;ll really Never know <strong>what you&#8217;re truly Buying!<\/strong><\/p>\n<p><h2>Case in Point&#8230;<\/h2>\n<p>\nLook at this <strong>Diamond Certificate<\/strong> below. It shows <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.jamesallen.com\/loose-diamonds\/round-cut\/0.53-carat-f-color-vvs2-clarity-good-cut-sku-294075\">the Diamond is a VVS1, F<\/a> (TOP OF THE LINE), which <strong>Sounds Fantastic<\/strong>&#8230;<\/p>\n<p><h2>Take a Peek&#8230;<\/h2>\n<p>\n<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.jamesallen.com\/loose-diamonds\/round-cut\/0.53-carat-f-color-vvs2-clarity-good-cut-sku-294075\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.jewelry-secrets.com\/Blog\/wp-content\/uploads\/2015\/12\/53-Point-Brilliant-Cut-VVS2-F-Diamond-Certificate.jpg\" alt=\"53 Point Brilliant Cut VVS2 F Diamond Certificate\" title=\"53 Point Brilliant Cut VVS2 F Diamond Certificate\" width=\"640\" height=\"600\" class=\"alignnone size-full wp-image-13068\" srcset=\"https:\/\/www.jewelry-secrets.com\/Blog\/wp-content\/uploads\/2015\/12\/53-Point-Brilliant-Cut-VVS2-F-Diamond-Certificate.jpg 640w, https:\/\/www.jewelry-secrets.com\/Blog\/wp-content\/uploads\/2015\/12\/53-Point-Brilliant-Cut-VVS2-F-Diamond-Certificate-300x281.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>\nBut now, <strong>take a look at the Actual Stone<\/strong>&#8230;<\/p>\n<p>\n<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.jamesallen.com\/loose-diamonds\/round-cut\/0.53-carat-f-color-vvs2-clarity-good-cut-sku-294075\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.jewelry-secrets.com\/Blog\/wp-content\/uploads\/2015\/12\/53-Point-Brilliant-Cut-VVS2-F-Diamond.jpg\" alt=\"53 Point Brilliant Cut VVS2 F Diamond\" title=\"53 Point Brilliant Cut VVS2 F Diamond\" width=\"640\" height=\"525\" class=\"alignnone size-full wp-image-13067\" srcset=\"https:\/\/www.jewelry-secrets.com\/Blog\/wp-content\/uploads\/2015\/12\/53-Point-Brilliant-Cut-VVS2-F-Diamond.jpg 640w, https:\/\/www.jewelry-secrets.com\/Blog\/wp-content\/uploads\/2015\/12\/53-Point-Brilliant-Cut-VVS2-F-Diamond-300x246.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p><h2>WOW!<\/h2>\n<p>\n<strong>That Diamond looks Dark and Dreary!<\/strong><\/p>\n<p>\nIt&#8217;s not a <strong>Bad Price<\/strong>, it&#8217;s Selling for <strong>$1,810<\/strong>, but you know what?<\/p>\n<p><h2>I Wouldn&#8217;t Buy It!<\/h2>\n<p>\n<strong>WHY?<\/strong><\/p>\n<p>\n<strong>Because it&#8217;s Not Cut Well<\/strong>. It has just a &#8220;<strong>GOOD<\/strong>&#8221; Cut (Not &#8220;<strong>Very Good<\/strong>&#8221; or &#8220;<strong>Excellent<\/strong>&#8220;), and it has only &#8220;<strong>Good<\/strong>&#8221; Polish and &#8220;<strong>Good<\/strong>&#8221; Symmetry (Neither of which I Advise Buying)&#8230;<\/p>\n<p>\nBut <strong>the Real Zinger<\/strong> is the <strong>Fluorescence<\/strong>. It has &#8220;<strong>Medium<\/strong>&#8221; Fluorescence which can really <strong>HINDER Brilliance and Sparkle<\/strong>.<\/p>\n<p>\nSo that Laminated <strong>GIA Diamond Report<\/strong> can really be <strong>Misleading <\/strong>you into thinking you&#8217;re getting a <strong>Wonderful Stone<\/strong>.<\/p>\n<p>\nIf you don&#8217;t look at <strong>Everything<\/strong>, and you don&#8217;t <strong>VIEW the Diamond and SEE<\/strong> how Beautiful it is, you aren&#8217;t doing yourself any <strong>Justice<\/strong>!<\/p>\n<p><h2>Seeing is Believing!<\/h2>\n<p>\n<strong>It&#8217;s that Important!<\/strong><\/p>\n<p>\nThat&#8217;s also why I Advise <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.jamesallen.com\/\">Shopping with James Allen Online<\/a>&#8230; Because <strong>they SHOW you the REAL Diamonds you&#8217;re Buying!<\/strong> (And Not some <strong>Fake Stock Photo<\/strong> like <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.bluenile.com\/diamond-search?a_aid=JSDG\">Blue Nile<\/a> Does). You get to see the Real Stone in <strong>10x Magnification<\/strong> (What they Grade Diamonds With), and you can <strong>Spin the Diamond around<\/strong> and see it from all sides. <\/p>\n<p><h2>It really is Amazing to Witness!<\/h2>\n<p>\nAnd, I might point out, that a Diamond <strong>may Sound BAD<\/strong> on a Diamond Report as well, and look <strong>Totally Kick ASS<\/strong> too!<\/p>\n<p>\n<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.jamesallen.com\/loose-diamonds\/round-cut\/0.54-carat-g-color-si2-clarity-excellent-cut-sku-759553\">Like this Particular Diamond here&#8230;<\/a><\/p>\n<p>\n<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.jamesallen.com\/loose-diamonds\/round-cut\/0.54-carat-g-color-si2-clarity-excellent-cut-sku-759553\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.jewelry-secrets.com\/Blog\/wp-content\/uploads\/2015\/12\/54-Point-Brilliant-Cut-Diamond-SI2-G.jpg\" alt=\"54 Point Brilliant Cut Diamond SI2 G\" title=\"54 Point Brilliant Cut Diamond SI2 G\" width=\"640\" height=\"525\" class=\"alignnone size-full wp-image-13069\" srcset=\"https:\/\/www.jewelry-secrets.com\/Blog\/wp-content\/uploads\/2015\/12\/54-Point-Brilliant-Cut-Diamond-SI2-G.jpg 640w, https:\/\/www.jewelry-secrets.com\/Blog\/wp-content\/uploads\/2015\/12\/54-Point-Brilliant-Cut-Diamond-SI2-G-300x246.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>\nThis Diamond is <strong>MUCH Lower in Both Clarity and Color<\/strong>. It&#8217;s an <strong>SI2, G<\/strong>&#8230;<\/p>\n<p>\n<strong>BUT<\/strong>, it also has &#8220;<strong>Excellent<\/strong>&#8221; Cut, Polish and Symmetry (<strong>Triple Excellent, the BEST there is<\/strong>), AND it has Zero (<strong>NONE<\/strong>) Fluorescence.<\/p>\n<p><h2>Plus, it&#8217;s $600 CHEAPER!<\/h2>\n<p>\nThis Diamond, when put Side by Side with the Much Higher Quality Diamond Shown Above, <strong>will BLOW IT AWAY<\/strong> in Sparkle and Beauty!<\/p>\n<p>\n<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.jamesallen.com\/loose-diamonds\/round-cut\/0.54-carat-g-color-si2-clarity-excellent-cut-sku-759553\">Go to James Allen<\/a> and <strong>Spin the Diamond<\/strong> and See for Yourself!<\/p>\n<p><h2>It&#8217;s Breathtaking!<\/h2>\n<p>\nSo Please, take the time and look at the Paperwork, <strong>but more Importantly<\/strong>, look at the Actual Stone with your own Eyes and <strong>let them be the Judge!<\/strong><\/p>\n<p><h2>That&#8217;s the True Test of Beauty!<\/h2>\n<p>\nIf it <strong>Sparkles AND is Beautiful<\/strong>, that&#8217;s the Diamond to Buy.<\/p>\n<p><h2>Paperwork or NOT!<\/h2>\n<p>\n<strong>Cheers! :)<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>I&#8217;m always Surprised when I see people come into the Jewelry Store, look at a Diamond Report, Hear the Price, and are SOLD without even Physically Seeing the Real Diamond! It Happens! And it&#8217;s Really <a class=\"mh-excerpt-more\" href=\"https:\/\/www.jewelry-secrets.com\/Blog\/it-looks-good-on-paper\/\" title=\"IT LOOKS GOOD ON PAPER\">[Read More&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":13070,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,9,7,6,5,29,3,10],"tags":[],"class_list":["post-13066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carat-weight","category-certification","category-clarity","category-color","category-cut","category-diamond-guide","category-diamonds","category-engagement"],"_links":{"self":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/posts\/13066"}],"collection":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/comments?post=13066"}],"version-history":[{"count":0,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/posts\/13066\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/media\/13070"}],"wp:attachment":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/media?parent=13066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/categories?post=13066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/tags?post=13066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}