{"id":20107,"date":"2022-12-05T08:00:25","date_gmt":"2022-12-05T13:00:25","guid":{"rendered":"https:\/\/www.jewelry-secrets.com\/Blog\/?p=20107"},"modified":"2022-12-05T13:28:15","modified_gmt":"2022-12-05T18:28:15","slug":"search-for-sparkle","status":"publish","type":"post","link":"https:\/\/www.jewelry-secrets.com\/Blog\/search-for-sparkle\/","title":{"rendered":"SEARCH FOR SPARKLE"},"content":{"rendered":"
\"Search<\/div>\n

Okay, forget <\/strong>color. Forget <\/strong>clarity. Forget <\/strong>certification…<\/p>\n

\nIn fact, forget everything<\/strong> you know about diamonds and quality…<\/p>\n

\nBecause there’s truly only one thing <\/strong>that ultimately matters:<\/p>\n

SPARKLE!<\/h2>\n

\nIf the diamond doesn’t sparkle like mad (also called the life<\/strong><\/em> of a diamond), then it shouldn’t be on your finger<\/strong>.<\/p>\n

\nDiamonds are all about brilliance and sparkle and scintillation (light effects<\/strong>).<\/p>\n

\nThat’s why we love them<\/strong>. That’s why we want them…<\/p>\n

They’re Beautiful!<\/h2>\n

\nWe get lost in the incredibly bright flashes of white light and color (called fire<\/strong>). That’s what makes diamonds stand out as the king of gems<\/strong><\/em>.<\/p>\n

And the funny thing is…<\/h2>\n

\nDiamonds of any shape, any color, any clarity; can sparkle like crazy!<\/strong><\/p>\n

\nSome diamonds with a low grade (I clarity, J color<\/strong>), can outshine <\/strong>better, more cleaner (expensive<\/strong>) stones.<\/p>\n

\nWhich is why you should never dismiss a certain clarity or color<\/strong> (some people are bent on one particular quality<\/strong>). Or even certification for that matter.<\/p>\n

\nBecause each diamond is different<\/strong>. And every stone has its own unique personality and characteristics (just like people<\/strong>).<\/p>\n

\nEach stone should be judged individually for visual<\/strong><\/em> beauty.<\/p>\n

GIA Recognizes this<\/h2>\n

\nWhen GIA <\/strong>updated their cut grade guidelines<\/strong> at the turn of the century, one of the things they changed was how the diamond visibly appears<\/strong>. <\/p>\n

\nThey included visible sparkle and beauty<\/strong> into their grading system…<\/p>\n

\nBecause it’s true, some diamonds, no matter what, react with light better<\/strong> than others. It catches the light, bounces it across the pavilion, and flashes it back to your eyes like a thousand stars in the sky<\/strong>.<\/p>\n

\nSome stones do this incredibly well<\/strong>.<\/p>\n

Way Better than others<\/h2>\n

\nIt’s something you have to see to believe<\/strong>. <\/p>\n

\nA diamond with a lower clarity, lower color, could look 1000x<\/strong> better than a diamond of a much higher quality (which could also be double the price<\/strong>).<\/p>\n

So you MUST View the Stone!<\/h2>\n

\nPlaces like James Allen<\/a> allow you to view the stone BEFORE <\/strong>you buy it (not to mention they have some of the lowest diamond prices on Earth<\/strong>).<\/p>\n

\nThey allow you to view the actual stone (not some stock photo<\/strong>), see it under 10x magnification<\/strong> (so you can see the flaws inside the stone), and spin the stone around 360\u00b0 to view it from all vantage points<\/strong> and see how the light flashes and sparkles off the facets.<\/p>\n

It’s Stunning to Witness<\/h2>\n

\n\"360-Degrees-10x-Magnified-Brilliant-Cut-Diamond\"<\/a><\/p>\n

So Before you Buy a Diamond…<\/h2>\n

\nPut aside the paperwork<\/strong>…<\/p>\n

Stare at the Stone<\/h2>\n

\nRotate the diamond around, spin it<\/strong>, look at how the light plays with the proportions and cuts…<\/p>\n

That’s the True Charm!<\/h2>\n

\nThat’s what you want to see…<\/p>\n

\nLike the diamond example shown above (which is screenshots <\/strong>of the diamond shown below), is the real size<\/strong>, the real view you’ll see… It’s Spectacular<\/strong> (and a VS, F diamond at that<\/a>)…<\/p>\n

\n\"10x<\/a><\/p>\n

But here’s the Secret…<\/h2>\n

\nThe #1 thing<\/strong> that gives you the most light show…<\/p>\n

An Excellent Cut Grade<\/h2>\n

\nCut makes the diamond sparkle more than any other 4C (color, clarity, carat weight<\/strong>).<\/p>\n

It’s all about the CUT!<\/h2>\n

\nSeriously!<\/strong><\/p>\n

\nThe better the cut (and Excellent is the BEST<\/strong>), the more that diamond will sparkle.<\/p>\n

As Simple as that.<\/h2>\n

\nCheck out Excellent Cut Diamonds HERE at James Allen!<\/a><\/p>\n

\nCheers! :)<\/strong><\/p>\n

\n(Price shown was current at the time of this post<\/strong>)<\/p>\n","protected":false},"excerpt":{"rendered":"

Okay, forget color. Forget clarity. Forget certification… In fact, forget everything you know about diamonds and quality… Because there’s truly only one thing that ultimately matters: SPARKLE! If the diamond doesn’t sparkle like mad (also [Read More…]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":20110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,29,3,10],"tags":[780,488,779],"class_list":["post-20107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cut","category-diamond-guide","category-diamonds","category-engagement","tag-diamond-brilliance","tag-diamond-quality","tag-diamond-sparkle"],"_links":{"self":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/posts\/20107"}],"collection":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/comments?post=20107"}],"version-history":[{"count":0,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/posts\/20107\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/media\/20110"}],"wp:attachment":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/media?parent=20107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/categories?post=20107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/tags?post=20107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}