{"id":242,"date":"2023-10-30T08:00:30","date_gmt":"2023-10-30T12:00:30","guid":{"rendered":"http:\/\/www.jewelry-secrets.com\/Blog\/?p=242"},"modified":"2023-10-30T09:47:05","modified_gmt":"2023-10-30T13:47:05","slug":"the-ftc-and-diamond-perfection","status":"publish","type":"post","link":"https:\/\/www.jewelry-secrets.com\/Blog\/the-ftc-and-diamond-perfection\/","title":{"rendered":"THE FTC AND DIAMOND PERFECTION"},"content":{"rendered":"<div class=\"blog-image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.jewelry-secrets.com\/Blog\/wp-content\/uploads\/2014\/11\/The-FTC-And-Diamond-Perfection.gif\" alt=\"The FTC And Diamond Perfection\" title=\"The FTC And Diamond Perfection\" width=\"200\" height=\"200\" class=\"alignright size-full wp-image-1543\" \/><\/div>\n<p>I&#8217;ve talked about diamond perfection before&#8230;<\/p>\n<p><h2>Does it exist?<\/h2>\n<p>\n<strong>What classifies &#8220;perfection&#8221;?<\/strong><\/p>\n<p>\nIs nature truly perfect?<\/p>\n<p>\nWell, when it comes to diamonds, <strong>perfection does exist.<\/strong><\/p>\n<p>\nAt least, as far as the FTC (<a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/www.ftc.gov\/\">Federal Trade Commission<\/a>) says.<\/p>\n<p>\nThe FTC actually agreed upon a so called &#8220;<strong>perfect<\/strong>&#8221; (as well as a &#8220;<strong>flawless<\/strong>&#8220;) diamond quality many years ago&#8230;<\/p>\n<p>\nAnd that&#8217;s not an easy call to make. Because every single diamond is different (<strong>no two are ever exact<\/strong>), and there are tons of diamond experts, opinions, aspects, and characteristics to consider.<\/p>\n<p>\n<strong>Things like: <\/strong>the 4 C&#8217;s, cut, color, clarity, and carat weight. Along with specific measurements, percentages, polish, symmetry, fluorescence, culet size, girdle thickness, and even blemishes that show up on a flawless diamond (like a natural or a trigon).<\/p>\n<p><h2>So how does one rate any diamond truly perfect?<\/h2>\n<p>\n<strong>It&#8217;s mind-boggling to think about<\/strong>. Especially since diamonds are only graded under 10x magnification. Which means, if you viewed that same exact &#8220;<strong>perfect<\/strong>&#8221; diamond under stronger magnification, like 20x, or 30x, <strong>then guess what happens?<\/strong> <\/p>\n<p><h2>FLAWS APPEAR!<\/h2>\n<p>\n<strong>So is it perfect then?<\/strong><\/p>\n<p>\nIt is&#8230; If you have the cream of the crop, top of the line, diamond.<\/p>\n<p>\n<strong>The FTC states here: <\/strong><a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/www.ftc.gov\/sites\/default\/files\/documents\/public_comments\/16-cfr-part-23-guides-jewelry-precious-metals-and-pewter-industries-project-no.g711001-560895-00020%C2%A0\/560895-00020-84514.pdf\">comments on jewelry guides<\/a>, that for a diamond to be truly &#8220;<strong>perfect<\/strong>&#8220;, and to be called and sold as a &#8220;<strong>perfect<\/strong>&#8221; diamond (without misleading or frauding the public), then the diamond in question must have these exact attributes:<\/p>\n<ol>\n<li>Flawless Clarity<\/li>\n<li>D Color<\/li>\n<li>Perfect Make<\/li>\n<\/ol>\n<p>\n<strong>Read the actual description here:<\/strong><\/p>\n<p>\n<a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/www.ftc.gov\/sites\/default\/files\/documents\/public_comments\/16-cfr-part-23-guides-jewelry-precious-metals-and-pewter-industries-project-no.g711001-560895-00020%C2%A0\/560895-00020-84514.pdf\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.jewelry-secrets.com\/Blog\/wp-content\/uploads\/2014\/11\/FTC-Diamond-Perfection.jpg\" alt=\"FTC Perfect Diamond Description\" title=\"FTC Perfect Diamond Description\" width=\"640\" height=\"450\" class=\"alignnone size-full wp-image-245\" srcset=\"https:\/\/www.jewelry-secrets.com\/Blog\/wp-content\/uploads\/2014\/11\/FTC-Diamond-Perfection.jpg 640w, https:\/\/www.jewelry-secrets.com\/Blog\/wp-content\/uploads\/2014\/11\/FTC-Diamond-Perfection-300x210.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p><h2>So what does this all mean?<\/h2>\n<p>\nSimple, let me explain&#8230;<\/p>\n<p><h2>The perfect diamond clarity:<\/h2>\n<p>\nFlawless clarity is <strong>the best GIA clarity grade<\/strong> a diamond can get&#8230; And I&#8217;m talking about flawless (FL), not internally flawless (IF)&#8230; There&#8217;s a difference. <\/p>\n<p>\nFlawless is the cleanest and clearest Clarity of Diamond on the face of the earth. <\/p>\n<p>\nAnd beyond clarity, comes color&#8230;<\/p>\n<p><h2>The perfect diamond color:<\/h2>\n<p>\nFor a diamond to be called &#8220;<strong>perfect<\/strong>&#8220;, it must have <strong>D diamond color<\/strong>. <\/p>\n<p>\nD color is the best, highest possible color you can get in any diamond. <\/p>\n<p>\n<strong>D is pure white<\/strong>. Void of any color whatsoever. It really is the best that money can buy.<\/p>\n<p>\nLastly&#8230;<\/p>\n<p><h2>The perfect diamond make:<\/h2>\n<p>\nThe &#8220;<strong>make<\/strong>&#8221; of a diamond means proportions, angles, percentages, polish, symmetry&#8230; <strong>All things related to cut.<\/strong><\/p>\n<p>\nA perfect make means this: perfect in cut, polish, and symmetry (by <strong>GIA standards<\/strong>).<\/p>\n<p>\nThe best in all these categories is a rating of &#8220;<strong>excellent<\/strong>&#8220;. So that would actually be <strong>triple excellent<\/strong>. <\/p>\n<p><h2>AGS perfection:<\/h2>\n<p>\nGIA is the biggest and best certification company in the World (they wrote the book on diamond grading)&#8230; <strong>But AGS is second best<\/strong>. <\/p>\n<p>\nAGS has a little bit different grading system, that many say, goes more in depth with detail. AGS will give their best grades 0&#8217;s (<strong>which means ideal<\/strong>). So they would give a 0 (zero) in cut, polish, and symmetry (<strong>0, 0, 0<\/strong>). <\/p>\n<p>\nA stone obtaining 0, 0, 0, would be considered perfect as well (if it also had 0 in clarity, and 0 in color). Perfect proportions will affect the look and feel of a diamond more than any other aspect. It will make you diamond have tons of flashes of brilliance, sparkle and fire. <strong>It brings a diamond to life<\/strong>.<\/p>\n<p>\nThese types of cuts are signature cuts that will have those beautiful &#8220;<strong>hearts and arrows<\/strong>&#8221; pattern that everyone knows and loves.<\/p>\n<p><h2>They are the diamonds to buy.<\/h2>\n<p>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.jewelry-secrets.com\/Blog\/wp-content\/uploads\/2014\/11\/The-Perfect-Diamond.jpg\" alt=\"The Perfect Diamond\" title=\"The Perfect Diamond\" width=\"640\" height=\"450\" class=\"alignnone size-full wp-image-248\" srcset=\"https:\/\/www.jewelry-secrets.com\/Blog\/wp-content\/uploads\/2014\/11\/The-Perfect-Diamond.jpg 640w, https:\/\/www.jewelry-secrets.com\/Blog\/wp-content\/uploads\/2014\/11\/The-Perfect-Diamond-300x210.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><h2>Perfect carat weight:<\/h2>\n<p>\nYou may have noticed that carat weight <strong>bears no importance upon the perfect diamond<\/strong>. <\/p>\n<p>\nSo a perfect diamond can be <strong>any carat weight<\/strong> you desire. <\/p>\n<p>\nBut I will tell you this&#8230;<\/p>\n<p>\nThe &#8220;<strong>dream<\/strong>&#8221; carat weight is <strong>1.00 carat<\/strong>.<\/p>\n<p>\nAnd you know what?<\/p>\n<p>\n<strong>That sounds perfect to me.<\/strong><\/p>\n<p>\n<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.jamesallen.com\/loose-diamonds\/all-diamonds\/?Color=D&#038;Cut=Ideal,TrueHearts&#038;Shape=all-diamonds&#038;Clarity=FL&#038;Polish=EX&#038;Symmetry=EX&#038;Flour=None&#038;RingMatchID=22606?a_aid=JSDG\">Just like these diamonds here!<\/a><\/p>\n<p>\n<strong>Cheers! :)<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>I&#8217;ve talked about diamond perfection before&#8230; Does it exist? What classifies &#8220;perfection&#8221;? Is nature truly perfect? Well, when it comes to diamonds, perfection does exist. At least, as far as the FTC (Federal Trade Commission) <a class=\"mh-excerpt-more\" href=\"https:\/\/www.jewelry-secrets.com\/Blog\/the-ftc-and-diamond-perfection\/\" title=\"THE FTC AND DIAMOND PERFECTION\">[Read More&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":1543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,6,5,29,3],"tags":[1794,1789,1792,372,1793,1791,1790],"class_list":["post-242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clarity","category-color","category-cut","category-diamond-guide","category-diamonds","tag-d-color-diamonds","tag-diamond-perfection","tag-diamond-perfection-definition","tag-excellent-diamonds","tag-flawless-diamonds","tag-ftc-diamond-perfection","tag-the-perfect-diamond"],"_links":{"self":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/posts\/242"}],"collection":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/comments?post=242"}],"version-history":[{"count":0,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/posts\/242\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/media\/1543"}],"wp:attachment":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/media?parent=242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/categories?post=242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/tags?post=242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}