{"id":25524,"date":"2018-09-12T10:47:59","date_gmt":"2018-09-12T14:47:59","guid":{"rendered":"https:\/\/www.jewelry-secrets.com\/Blog\/?p=25524"},"modified":"2018-11-07T10:02:04","modified_gmt":"2018-11-07T15:02:04","slug":"are-millennials-buying-diamonds","status":"publish","type":"post","link":"https:\/\/www.jewelry-secrets.com\/Blog\/are-millennials-buying-diamonds\/","title":{"rendered":"ARE MILLENNIALS BUYING DIAMONDS?"},"content":{"rendered":"<div class=\"blog-image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.jewelry-secrets.com\/Blog\/wp-content\/uploads\/2018\/09\/Are-Millennials-Buying-Diamonds.gif\" alt=\"Are Millennials Buying Diamonds\" title=\"Are Millennials Buying Diamonds\" width=\"200\" height=\"200\" class=\"alignright size-full wp-image-25525\" \/><\/div>\n<p>I&#8217;ve often heard that <strong>Millennials <\/strong>(Gen-Y; Born 1981-1996), and <strong>Post Millennials<\/strong> (Born 1997-present) are not buying diamonds like the previous generations.<\/p>\n<p>\n<strong>Is there any truth to this?<\/strong><\/p>\n<p><h2>Absolutely not!<\/h2>\n<p>\nAnd why do I say this?<\/p>\n<p>\nBecause <strong>every generation needs engagement rings<\/strong>.<\/p>\n<p>\nAnd if you&#8217;re confused about which generations are what, take a look at this:<\/p>\n<p>\n<strong><\/p>\n<ul>\n<li>The Silent Generation &#8211; Born 1928-1945<\/li>\n<li>Baby Boomers &#8211; Born 1946-1964<\/li>\n<li>Generation X &#8211; Born 1965-1980<\/li>\n<li>Millennials (Gen-Y) &#8211; Born 1981-1996<\/li>\n<li>Post-Millennials &#8211; Born 1997-Present<\/li>\n<\/ul>\n<p><\/strong><\/p>\n<p>\nEngagement rings are <strong>the backbone<\/strong> to the jewelry industry. Nothing says &#8220;<strong>I LOVE YOU<\/strong>&#8221; like a diamond ring. Women dream of getting that ring since the day they were born (just about)&#8230;<\/p>\n<p>\nGranted styles and designs have <strong>changed dramatically<\/strong> over the last 20 years, but the attraction for gold and diamonds hasn&#8217;t reversed. With beautiful creations in <strong>Rose Gold<\/strong>, <strong>Yellow Gold<\/strong>, and <strong>White Gold<\/strong>, diamond rings are selling better than ever. The one thing that I have seen drop off the list is <strong>Platinum<\/strong>. That&#8217;s ultra-expensive, and there&#8217;s very little demand for it.<\/p>\n<p>\nBut with diamonds, it doesn&#8217;t matter the size of the stone, nor even the quality, <strong>diamonds are diamonds<\/strong> and most people get what they can afford anyway. Whether it be smaller stones, pave, <strong>a halo around the diamond<\/strong>&#8230; They all work, and they all <strong>sparkle and bling<\/strong>.<\/p>\n<p><h2>Just like these cool new rings below&#8230;<\/h2>\n<p>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.jewelry-secrets.com\/Blog\/wp-content\/uploads\/2018\/09\/Millennials-Diamond-Ring-Shopping.jpg\" alt=\"Millennials Diamond Ring Shopping\" title=\"Millennials Diamond Ring Shopping\" width=\"640\" height=\"1978\" class=\"alignnone size-full wp-image-25526\" srcset=\"https:\/\/www.jewelry-secrets.com\/Blog\/wp-content\/uploads\/2018\/09\/Millennials-Diamond-Ring-Shopping.jpg 640w, https:\/\/www.jewelry-secrets.com\/Blog\/wp-content\/uploads\/2018\/09\/Millennials-Diamond-Ring-Shopping-32x100.jpg 32w, https:\/\/www.jewelry-secrets.com\/Blog\/wp-content\/uploads\/2018\/09\/Millennials-Diamond-Ring-Shopping-97x300.jpg 97w, https:\/\/www.jewelry-secrets.com\/Blog\/wp-content\/uploads\/2018\/09\/Millennials-Diamond-Ring-Shopping-331x1024.jpg 331w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\n<strong>The average engagement ring sale is still the same; $3,000<\/strong>.<\/p>\n<p>\nSo if you&#8217;re thinking that <strong>diamonds are going out of style<\/strong>, and that the younger generation doesn&#8217;t want them&#8230;<\/p>\n<p><h2>THINK AGAIN!<\/h2>\n<p>\nWomen still want diamonds, they still want &#8220;<strong>the ring<\/strong>&#8220;. Because diamonds are forever, and yes, they are <strong>a girl&#8217;s best friend<\/strong>. <\/p>\n<p><h2>That much has never changed.<\/h2>\n<p>\n<strong>Rings shown above are sold here:<\/strong><\/p>\n<p><strong><\/p>\n<ul>\n<li><a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/www.anrdoezrs.net\/links\/2767825\/type\/dlg\/https:\/\/www.kay.com\/en\/kaystore\/engagement-101495--1\/1014950000\/101488\/1\/0\/0\/0\/101488.101495\">Kay Jewelers Engagement Rings<\/a><\/li>\n<li><a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/www.anrdoezrs.net\/links\/2767825\/type\/dlg\/https:\/\/www.helzberg.com\/category\/engagement\/shop+all+styles.do?c=22.5663&#038;pp=30&#038;sortby=newArrivalsDescend&#038;sortType=1\">Helzberg Diamonds Engagement Rings<\/a><\/li>\n<li><a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/www.anrdoezrs.net\/links\/2767825\/type\/dlg\/https:\/\/www.jared.com\/en\/jaredstore\/engagement-101531--1\/1015310000\/101524\/1\/0\/0\/0\/101524.101531\">Jared&#8217;s Engagement Rings<\/a><\/li>\n<li><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/track.flexlinkspro.com\/a.ashx?foid=1097690.139636624&#038;foc=1&#038;fot=9999&#038;fos=1&#038;url=https%3A%2F%2Fwww.fredmeyerjewelers.com%2Fcategories%2Fengagement%2Fengagement-rings.aspx%3FINTCID%3DNav_Wedding_EngagementRings\">Fred Meyer Jewelers Engagement Rings<\/a><\/li>\n<li><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/track.flexlinkspro.com\/a.ashx?foid=1097690.140624089&#038;foc=1&#038;fot=9999&#038;fos=1\">Zales Engagement Rings<\/a><\/li>\n<\/ul>\n<p><\/strong><\/p>\n<p>\n<strong>Cheers! :)<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>I&#8217;ve often heard that Millennials (Gen-Y; Born 1981-1996), and Post Millennials (Born 1997-present) are not buying diamonds like the previous generations. Is there any truth to this? Absolutely not! And why do I say this? <a class=\"mh-excerpt-more\" href=\"https:\/\/www.jewelry-secrets.com\/Blog\/are-millennials-buying-diamonds\/\" title=\"ARE MILLENNIALS BUYING DIAMONDS?\">[Read More&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":25525,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-25524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jewelry"],"_links":{"self":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/posts\/25524"}],"collection":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/comments?post=25524"}],"version-history":[{"count":0,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/posts\/25524\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/media\/25525"}],"wp:attachment":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/media?parent=25524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/categories?post=25524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/tags?post=25524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}