{"id":4535,"date":"2012-01-22T10:44:45","date_gmt":"2012-01-22T15:44:45","guid":{"rendered":"http:\/\/www.jewelry-secrets.com\/Blog\/?p=4535"},"modified":"2023-04-17T11:27:06","modified_gmt":"2023-04-17T15:27:06","slug":"where-to-buy-diamonds-online","status":"publish","type":"post","link":"https:\/\/www.jewelry-secrets.com\/Blog\/where-to-buy-diamonds-online\/","title":{"rendered":"WHERE TO BUY DIAMONDS ONLINE"},"content":{"rendered":"<div class=\"blog-image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.jewelry-secrets.com\/Blog\/wp-content\/uploads\/2012\/01\/Where-to-Buy-Diamonds-Online.gif\" alt=\"Where to Buy Diamonds Online\" title=\"Where to Buy Diamonds Online\" width=\"200\" height=\"200\" class=\"alignright size-full wp-image-4544\" \/><\/div>\n<p>Let&#8217;s face it. <strong>Buying a Diamond is a huge commitment<\/strong>.<\/p>\n<p>\nNot to mention the other commitment it signifies! :)<\/p>\n<p>\nIt&#8217;s a lot of money <strong>for a rock <\/strong>that many men just don&#8217;t understand.<\/p>\n<p><h2>Why are they so much?<\/h2>\n<p>\nThere&#8217;s so much to learn about Diamonds. <strong>Where do you even begin?<\/strong><\/p>\n<p>\nHow do you keep from getting ripped off?<\/p>\n<p><strong>Is it Safe to buy your Diamonds Online?<\/strong><\/p>\n<p><h2>You Start by Searching<\/h2>\n<p>\nYou already have begun by searching online to <strong>learn more about Diamonds<\/strong> and Quality. <strong>That&#8217;s how you ended up here<\/strong>. Congrats!<\/p>\n<p>\nI&#8217;ve wrote <strong>extensive posts<\/strong> about <a href=\"https:\/\/www.jewelry-secrets.com\/Blog\/the-4-cs-of-diamonds\/\">the 4C&#8217;s<\/a>: <a href=\"https:\/\/www.jewelry-secrets.com\/Blog\/diamond-cut\/\">Cut<\/a>, <a href=\"https:\/\/www.jewelry-secrets.com\/Blog\/diamond-color\/\">Color<\/a>, <a href=\"https:\/\/www.jewelry-secrets.com\/Blog\/diamond-clarity\/\">Clarity<\/a> and <a href=\"https:\/\/www.jewelry-secrets.com\/Blog\/diamond-carat-weight\/\">Carat Weight<\/a>. I&#8217;ve written some great articles that will help you understand Diamonds better so you&#8217;ll be able to appreciate them and get a handle on the subject.<\/p>\n<p>\n<strong>Articles like:<\/strong><\/p>\n<p>\n<a href=\"https:\/\/www.jewelry-secrets.com\/Blog\/light-carat-weight-diamonds\/\">What are Light Carat Weights?<\/a><br \/>\n<a href=\"https:\/\/www.jewelry-secrets.com\/Blog\/learn-the-4-cs-in-4-minutes\/\">Learn the 4C&#8217;s in 4 Minutes!<\/a><br \/>\n<a href=\"https:\/\/www.jewelry-secrets.com\/Blog\/2-months-salary-for-an-engagement-ring\/\">Should you Spend 2 Months Salary?<\/a><br \/>\n<a href=\"https:\/\/www.jewelry-secrets.com\/Blog\/how-to-read-a-gia-diamond-report\/\">How to Read a Diamond Report<\/a><br \/>\n<a href=\"https:\/\/www.jewelry-secrets.com\/Blog\/7-best-engagement-rings\/\">Best Engagement Ring Styles<\/a><\/p>\n<p>Plus, there are a ton more articles and guides on this website. Doing some quick reading will <strong>bring you up to speed<\/strong> on what&#8217;s important in a Diamond and what matters the most.<\/p>\n<p>\nObviously, one of the biggest criteria that you&#8217;ll learn is that <strong>the Diamond MUST be Certified<\/strong>!<\/p>\n<p>\n<strong>I can&#8217;t tell you enough how important Certification is<\/strong>. Make sure if you spend any good amount of money on a Diamond, that the Diamond is Certified by one of the top two <strong>Certification Institutes in America:<\/strong><\/p>\n<p>\n<strong><\/p>\n<ul>\n<li>GIA (<a target=\"_blank\" href=\"https:\/\/www.gia.edu\/\" rel=\"noopener\">The Gemological Institute of America<\/a>)<\/li>\n<li>AGS (<a target=\"_blank\" href=\"http:\/\/www.americangemsociety.org\/\" rel=\"noopener\">The American Gemological Society<\/a>)<\/li>\n<\/ul>\n<p><\/strong><\/p>\n<p><h2>I would recommend no others!<\/h2>\n<p>\n<strong>GIA and AGS<\/strong> are the biggest and best there is and have set the standards high. Every Jeweler, Appraiser, Gemologist, Buyer and Seller uses these systems to grade their Diamonds with (<strong>GIA more than any<\/strong>).<\/p>\n<p>\n<strong>Do not settle for less!!!<\/strong><\/p>\n<p><h2>What Quality of Diamond should you Buy?<\/h2>\n<p>\nI always advise buying <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.jamesallen.com\/loose-diamonds\/round-cut\/?CaratFrom=1.00&#038;CaratTo=15.00&#038;Color=F,E,D&#038;Clarity=SI1&#038;Cut=Ideal,Excellent,TrueHearts&#038;PriceFrom=200&#038;PriceTo=999000&#038;Sort=Price,%20DefaultOrder&#038;ViewsOptions=Images&#038;advancedParameter=Sort&#038;showAdvanced=show&#038;Polish=EX,ID&#038;Symmetry=EX,ID&#038;Lab=GIA&#038;Flour=None,Negligible&#038;DepthFrom=45.0&#038;DepthTo=80.0&#038;TableFrom=50.0&#038;TableTo=83.0\">SI1 Clarity<\/a> or Higher (<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.jamesallen.com\/loose-diamonds\/round-cut\/?CaratFrom=1.00&#038;CaratTo=15.00&#038;Color=F,E,D&#038;Clarity=VS2,VS1,VVS2,VVS1,IF&#038;Cut=Ideal,Excellent,TrueHearts&#038;PriceFrom=200&#038;PriceTo=999000&#038;Sort=Price,%20DefaultOrder&#038;ViewsOptions=Images&#038;advancedParameter=Sort&#038;showAdvanced=show&#038;Polish=EX,ID&#038;Symmetry=EX,ID&#038;Lab=GIA&#038;Flour=None,Negligible&#038;DepthFrom=45.0&#038;DepthTo=80.0&#038;TableFrom=50.0&#038;TableTo=83.0\">VS or VVS+<\/a>), and at least G-H Color or higher (<a href=\"https:\/\/www.jewelry-secrets.com\/Blog\/d-e-f-colorless-diamonds\/\">D,E,F<\/a>) Color.<\/p>\n<p>\nLastly, pay heavy attention to <a href=\"https:\/\/www.jewelry-secrets.com\/Blog\/diamond-cut\/\">Cut<\/a>. <\/p>\n<p>\nCut is <strong>highly important<\/strong> and will be the difference if <strong>your Diamond sparkles a little, or a LOT!<\/strong><\/p>\n<p>\nI recommend buying a Diamond that has a Very Good Cut (or higher &#8211; <strong>Excellent <\/strong>Cut) and also having a Very Good or <strong>Excellent <\/strong>Polish and <a href=\"https:\/\/www.jewelry-secrets.com\/Blog\/diamond-symmetry\/\">Symmetry<\/a> as well. These will all be listed on the <strong>GIA Diamond Reports<\/strong> (or Certificates).<\/p>\n<p>\nRead more about <a href=\"https:\/\/www.jewelry-secrets.com\/Blog\/diamond-cut\/\">Cut<\/a> and <a href=\"https:\/\/www.jewelry-secrets.com\/Blog\/diamond-symmetry\/\">Everything about Diamond Symmetry<\/a>!<\/p>\n<p>\n<a href=\"https:\/\/www.jewelry-secrets.com\/Blog\/diamond-symmetry\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.jewelry-secrets.com\/Blog\/wp-content\/uploads\/2015\/05\/True-Hearts-And-Arrows.jpg\" alt=\"Diamond Symmetry\" title=\"Diamond Symmetry\" border=\"0\" width=\"640\" height=\"450\"><\/a><\/p>\n<p><h2>How do you keep from getting Ripped off?<\/h2>\n<p>\n<strong>Knowledge!<\/strong><\/p>\n<p>\nKnowledge is the key to keeping you from <strong>making a huge mistake<\/strong>. Learning about Diamonds and the 4 C&#8217;s, looking at Diamond Certificates, Reading them, Viewing the stones under <strong>10x Magnification<\/strong>, comparing Quality, Price and Warranties&#8230;<\/p>\n<p>\n<strong>Everything is important!<\/strong><\/p>\n<p>\nPeople get ripped off by jumping too soon. <strong>Why hurry?<\/strong> This is a huge ordeal and one that <strong>lasts a lifetime<\/strong>. No need to rush into things. Take the time to educate yourself and <strong>view as many Diamonds as you can<\/strong>.<\/p>\n<p>\nBe careful for <strong>Poor Cuts of Diamonds<\/strong>. That&#8217;s where most people fall into the ripped off trap. Poor Cuts of stone can still have great Color and Clarity, but <strong>the Price will be cheaper<\/strong>. It sounds like a great <strong>bargain<\/strong>, but the Diamond will lack Luster, Sparkle, Shine and Beauty&#8230; Otherwise known as <strong>Life<\/strong>. <strong>Diamonds are Cheaper for a Reason!<\/strong> And Cut is the number one reason for a <strong>price reduction<\/strong>. If it sounds too good to be true&#8230; <a href=\"https:\/\/www.jewelry-secrets.com\/Blog\/diamond-cut\/\">Check the Cut!<\/a><\/p>\n<p>\nA Poor Cut could mean:<\/p>\n<p>\n<strong><\/p>\n<ul>\n<li>The Girdle is Extremely Thick<\/li>\n<li>The Diamond is Too Deep (Nail Head)<\/li>\n<li>The Diamond is Shallow and Spread (Fish Eye)<\/li>\n<li>The Facets don&#8217;t line up<\/li>\n<li>The Culet is off-center<\/li>\n<li>The Diamond has a high Crown<\/li>\n<\/ul>\n<p><\/strong><\/p>\n<p>\n<strong>The list goes on and on&#8230;<\/strong><\/p>\n<p>\nCut is many things. But where most people draw the line with Cut is this: Cut = <a href=\"https:\/\/www.jewelry-secrets.com\/Blog\/diamond-shapes\/\">Diamond Shape<\/a>! Most people think Cut is nothing more than <strong>the Outline or Shape of the stone<\/strong>. While this is true to a point, Cut really is more about Proportions, Percentages, Angles and Facets. <strong>It&#8217;s how the Shape is made!<\/strong><\/p>\n<p>\nThe Facets should align up and meet. They should be <strong>equal size and proportion<\/strong>. The need to be at the <strong>proper angles<\/strong> to interact with light, let it bounce across the Pavilion and reflect back to the eye in a million <strong>flashes of Brilliance and Fire<\/strong>.<\/p>\n<p>\nCut really does play the biggest role in the whole equation of the 4 C&#8217;s.<\/p>\n<p>\nIf a Diamond is Cut well, Color and Clarity won&#8217;t matter as much because the Sparkle of the Diamond will <strong>hide many defects and flaws<\/strong> in the stone.<\/p>\n<p>\n<strong>Immerse yourself in Cut<\/strong>. Read about it. It&#8217;s a lot to take in, but it&#8217;s well worth the time and effort.<\/p>\n<p><h2>Diamond Fluorescence<\/h2>\n<p>\nAnother thing that many people miss: <a href=\"https:\/\/www.jewelry-secrets.com\/Blog\/diamond-fluorescence\/\">Fluorescence<\/a>!<\/p>\n<p>\nFluorescence can make a great Quality of Diamond look bad. You could be purchasing a VVS1 Diamond with an E Color, but that Diamond could have Fluorescence, which means, that Diamond could look cloudy or <strong>look funny in the light<\/strong>. It could lack Sparkle and appear Foggy. <strong>Not cool!<\/strong> Be careful with any Diamonds if they have Fluorescence (also listed on the <strong>Diamond Reports<\/strong>). Fluorescence can be a beauty killer! <strong>No Fluorescence<\/strong> (or None) is the best!<\/p>\n<h2>Is it Safe to Buy Online?<\/h2>\n<p>\n<strong>Absolutely!<\/strong><\/p>\n<p>\nThat is, if you buy from the right places <strong>of course!<\/strong><\/p>\n<p>\nThere are only 2 main Diamond Dealers online that I would whole-heartily recommend buying from:<\/p>\n<p>\n<strong><\/p>\n<ul>\n<li><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.jamesallen.com\/loose-diamonds\/round-cut\/\">James Allen<\/a><\/li>\n<li><a target=\"_blank\" href=\"https:\/\/www.bluenile.com\/diamond-search?a_aid=JSDG\" rel=\"noopener\">Blue Nile<\/a><\/li>\n<\/ul>\n<p><\/strong><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.bluenile.com\/diamond-search?a_aid=JSDG\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.jewelry-secrets.com\/Blog\/wp-content\/uploads\/2015\/05\/Blue-Nile.jpg\" alt=\"Blue Nile Website\" title=\"Blue Nile Website\" width=\"640\" height=\"430\" border=\"0\"><\/a><\/p>\n<p>\n<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.jamesallen.com\/loose-diamonds\/round-cut\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.jewelry-secrets.com\/Blog\/wp-content\/uploads\/2015\/05\/James-Allen.jpg\" alt=\"James Allen Website\" title=\"James Allen Website\" width=\"640\" height=\"400\" border=\"0\"><\/a><\/p>\n<p>These are the <strong>two biggest Diamond Stores online<\/strong> and are both highly respected and greatly <strong>admired <\/strong>in the Jewelry Industry.<\/p>\n<p>\nIn my opinion though, one does out shine the other. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.jamesallen.com\/\">James Allen<\/a> stands out for some very big reasons:<\/p>\n<p>\n<strong><\/p>\n<ul>\n<li>Their Warranties<\/li>\n<li>Their Prices<\/li>\n<li>Their Magnified Diamonds<\/li>\n<\/ul>\n<p><\/strong><\/p>\n<p>\nJames Allen has <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.jamesallen.com\/about-us\/risk-free-retail.html#warranty\">Top Notch Warranties<\/a> that literally cover their Jewelry for a <strong>lifetime<\/strong>.<\/p>\n<p>\nFirst of all, they give you an incredible 60 day <strong>100% FULL Refund<\/strong> (no questions asked &#8211; <a target=\"_blank\" href=\"https:\/\/www.bluenile.com\/diamond-search?a_aid=JSDG\" rel=\"noopener\">Blue Nile<\/a> only gives you 30 days) on your purchase (Blue Nile gives you a Full Refund as well, but does state that Engraved Jewelry items, other than rings, <strong>may not be returned<\/strong>). For any reason if you decide you don&#8217;t want your ring you can return it with James Allen! Easy as that. A <strong>100% FULL REFUND<\/strong> is almost unheard of. Most companies have <strong>harsh restocking fees<\/strong> or handling fees, James Allen has none. <strong>It&#8217;s all free!<\/strong><\/p>\n<p>\nThink about it. 7 Weeks down the road your Fiancee gets cold feet and decides <strong>she doesn&#8217;t want to get married<\/strong>. Normally you&#8217;d be <strong>stuck <\/strong>with the ring. Not if you buy from James Allen. You simply return the ring to James Allen (they provide you with a prepaid Fedex envelope upon request). <strong>You get every penny back!<\/strong><\/p>\n<p>\n<strong>Every Single Penny!<\/strong><\/p>\n<p>\nMost companies will <strong>NOT <\/strong>cover the cost of shipping, which, when you get it registered and insured could cost you a pretty penny.<\/p>\n<p><h2>Repairing the Ring<\/h2>\n<p>\n<strong>A big concern that people worry about when buying online is Repairs! <\/strong>What happens when you need to get the ring cleaned, checked, repaired or fixed?<\/p>\n<p>\nHow do you go about this? <strong>How much does it cost?<\/strong><\/p>\n<p><h2>The answer is simple&#8230;<\/h2>\n<p>\nHave a local Jewelry Store do the cleaning and inspecting for free. Any reputable Jewelry Store will do this <strong>regardless of where you bought your Diamond Ring<\/strong> from. They will clean the Diamonds, Inspect the Prongs, look for Cracks or Weakness in the Metal&#8230; It&#8217;s just part of the job. It&#8217;s what we do to <strong>service the community<\/strong>.<\/p>\n<p><h2>So what happens if you have a need a Prong Tightened?<\/h2>\n<p>\nJames Allen offers <strong>free Prong Tightening<\/strong>, Re-Polishing, Rhodium Plating and Cleaning for the life of your fine jewelry. <strong>FREE!<\/strong> Any other repairs will be done at cost (<strong>cheaper<\/strong> than at a local Jewelry Store).<\/p>\n<p>\nThe do a lot for free. They don&#8217;t do <strong>everything <\/strong>for free, but then <strong>no one does<\/strong>. Even the big corporate Jewelry Stores won&#8217;t do repairs for free. They offer you <strong>Service Plans<\/strong> (Generally called <strong>ESP<\/strong>, or <strong>Extended Service Plans<\/strong>) that cover repairs, but the costs of these warranties are <strong>high<\/strong>. Sometimes in the hundreds that needs to be <strong>renewed <\/strong>every single year. That&#8217;s a lot of money just to keep it under warranty.<\/p>\n<p>\nJames Allen covers the necessities, and if you have your ring cleaned and inspected (<strong>I recommend having this done at least 4 times a year<\/strong>), then you won&#8217;t have to worry about much. Just get your ring Insured to cover any damages or loss and <strong>you&#8217;ll be perfectly fine<\/strong>.<\/p>\n<p>\nJames Allen really does offer you some of the <strong>best warranties<\/strong> in the business. With Fast Free Shipping, 100% Full Refunds (60 days), Free Repairs, <strong>24 Hour Customer Service<\/strong> and of course the best Prices you can find on the web, you have nothing to lose.<\/p>\n<p><h2>Lifetime Upgrades<\/h2>\n<p>\nPlus they also offer you a <strong>100% Lifetime Upgrade<\/strong> on your Diamond. So if you get a One Carat Diamond today, and on your 10th Anniversary you decide you want to spoil her with a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.jamesallen.com\/loose-diamonds\/round-cut\/?CaratFrom=1.50&#038;CaratTo=15.00&#038;Color=G,F,E,D&#038;Clarity=VS2,VS1,VVS2,VVS1,IF&#038;Cut=Ideal,Excellent,TrueHearts&#038;PriceFrom=200&#038;PriceTo=999000&#038;ViewsOptions=Images&#038;advancedParameter=CaratSliderBottom&#038;showAdvanced=show&#038;Polish=EX,ID&#038;Symmetry=EX,ID&#038;Lab=GIA&#038;Flour=None,Negligible&#038;DepthFrom=45.0&#038;DepthTo=80.0&#038;TableFrom=50.0&#038;TableTo=83.0\">1.50 Carat Diamond<\/a>, they will give you everything you paid for your Diamond to <strong>upgrade <\/strong>to the larger stone. Keep in mind, just like all Jewelers, you will need to <strong>double the price of your purchase<\/strong>. So if you paid <strong>$3,000<\/strong> for a Diamond today, you would need to upgrade to a Diamond of at least <strong>$6,000<\/strong>&#8230; Which is <strong>no big deal<\/strong> because generally the next step up in Diamonds is usually double the price anyway. :)<\/p>\n<p><h2>Check out these incredible Diamonds and Prices:<\/h2>\n<table>\n<tr>\n<td  style=\"background-color:#FFFF99\" valign=\"top\"><strong>CARAT WEIGHT, CLARITY, COLOR, CUT, CERTIFIED<\/strong><\/td>\n<td style=\"background-color:#FFFF99\" valign=\"top\"><strong>PRICE<\/strong><\/td>\n<td style=\"background-color:#FFFF99\" valign=\"top\"><strong>VIEW<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"background-color:#FFFFFF\" valign=\"top\"><strong>1.00, VS2, F, EXCELLENT, GIA<\/strong><\/td>\n<td style=\"background-color:#FFFFFF\" valign=\"top\"><strong>$8,230<\/strong><\/td>\n<td style=\"background-color:#FFFFFF\" valign=\"top\"><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.jamesallen.com\/loose-diamonds\/round-cut\/1.00-carat-f-color-vs2-clarity-excellent-cut-sku-478996\">VIEW<\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"background-color:#FFFFFF\" valign=\"top\"><strong>.96, VS2, D, EXCELLENT, GIA<\/strong><\/td>\n<td style=\"background-color:#FFFFFF\" valign=\"top\"><strong>$6,990<\/strong><\/td>\n<td style=\"background-color:#FFFFFF\" valign=\"top\"><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.jamesallen.com\/loose-diamonds\/round-cut\/0.96-carat-d-color-vs2-clarity-excellent-cut-sku-516342\">VIEW<\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"background-color:#FFFFFF\" valign=\"top\"><strong>.90, VS2, E, EXCELLENT, GIA<\/strong><\/td>\n<td style=\"background-color:#FFFFFF\" valign=\"top\"><strong>$5,900<\/strong><\/td>\n<td style=\"background-color:#FFFFFF\" valign=\"top\"><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.jamesallen.com\/loose-diamonds\/round-cut\/0.90-carat-e-color-vs2-clarity-excellent-cut-sku-515450\">VIEW<\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"background-color:#FFFFFF\" valign=\"top\"><strong>.81, VVS2, F, EXCELLENT, GIA<\/strong><\/td>\n<td style=\"background-color:#FFFFFF\" valign=\"top\"><strong>$4,910<\/strong><\/td>\n<td style=\"background-color:#FFFFFF\" valign=\"top\"><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.jamesallen.com\/loose-diamonds\/round-cut\/0.81-carat-f-color-vvs2-clarity-excellent-cut-sku-385210\">VIEW<\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"background-color:#FFFFFF\" valign=\"top\"><strong>.81, VVS2, H, TRUE HEARTS, GIA<\/strong><\/td>\n<td style=\"background-color:#FFFFFF\" valign=\"top\"><strong>$4,620<\/strong><\/td>\n<td style=\"background-color:#FFFFFF\" valign=\"top\"><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.jamesallen.com\/loose-diamonds\/round-cut\/0.81-carat-h-color-vvs2-clarity-excellent-cut-sku-529891\">VIEW<\/a><\/td>\n<\/tr>\n<\/table>\n<p>\n<strong>You really have nothing to lose!<\/strong><\/p>\n<p><h2>How do you know if you&#8217;re getting Good Quality?<\/h2>\n<p>\nYou can see it with your own eyes. And this is where <strong>James Allen outshines all other Jewelers<\/strong>&#8230;<\/p>\n<p><h2>10x Virtual Loupe<\/h2>\n<p>\nOne thing that <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.jamesallen.com\/\">James Allen<\/a> does that no other online Jeweler does (<strong>not even Blue Nile<\/strong>) is to show you the actual Diamond you&#8217;re looking at under a 10x Magnification (<strong>called a Super Zoom<\/strong>) BEFORE you buy the stone. This is a huge, huge deal. You&#8217;ve got to see it to believe it.<\/p>\n<p>\n<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.jamesallen.com\/loose-diamonds\/round-cut\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.jewelry-secrets.com\/Blog\/wp-content\/uploads\/2015\/05\/James-Allen-Website.jpg\" alt=\"James Allen Diamond Search\" title=\"James Allen Diamond Search\" width=\"640\" height=\"400\" border=\"0\"><\/a><\/p>\n<p>You can view any Diamonds they sell under <strong>10x magnification<\/strong> (what they use to grade Diamonds with). You can see the Diamond up close just like you would if you were at a Jeweler viewing a stone under a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/www.amazon.com\/dp\/B005MZ7BQY\/?tag=jewelry-secrets-20\">Microscope<\/a> or <a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/amzn.to\/2c1Psk9\">10x Jeweler&#8217;s Loupe<\/a>.<\/p>\n<p>\n<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.jamesallen.com\/\">James Allen<\/a> is the only online Jeweler that does this. <strong>It&#8217;s Magnificent!<\/strong><\/p>\n<p>\nYou see the Diamond before you buy it. <strong>What a great concept<\/strong>. :) I&#8217;m surprised that no other jeweler on the web offers this kind of service. Sure they will all show you the actual Diamond Certificate, but that doesn&#8217;t really show you much. Actually viewing a Diamond will!<\/p>\n<p>\nYou get to see all the Flaws and Imperfections and Inclusions in the stone with your own eyes. You&#8217;ll see if the Diamond is Cracked, has huge Black Carbon Spots, Lines, Cloudy Spots&#8230; <strong>You&#8217;ll see it all<\/strong>. And trust me, <strong>you WANT to see these things!<\/strong><\/p>\n<p>\nYou can see the Diamond Inclusions and compare them to the Diamond Reports. You can compare Quality, Prices, and all the 4 C&#8217;s. <strong>They have a vast inventory<\/strong>&#8230; Over 22,000 Diamonds (a local Jewelry Store will usually only carry <strong>100 Loose Diamonds or less<\/strong>). And you see it all!<\/p>\n<p>\nI can&#8217;t tell you how much I <strong>enjoy viewing Diamonds<\/strong> under Magnification. <strong>I LOVE IT!<\/strong> I could look at them all night. It&#8217;s the only way to shop.<\/p>\n<p>\nAll of the Diamonds that I show and explain on this very blog are taken directly from James Allen. They are the only ones that have large <strong>accurate Diamond Photos<\/strong> of their merchandise. Seeing them under magnification is simply breath taking.<\/p>\n<p><h2>Compare these two Diamonds to see what I mean&#8230;<\/h2>\n<p>\nThe first Diamond being a Top of the Line Diamond, VS2, G, the second Diamond being <strong>Quite Lower Quality<\/strong>, I1, G&#8230;<\/p>\n<p>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.jewelry-secrets.com\/Blog\/wp-content\/uploads\/2015\/05\/Compare-VS2-and-I1-Clarity-Diamonds.jpg\" alt=\"Compare VS2 - I1 Clarity Diamonds\" title=\"Compare VS2 - I1 Clarity Diamonds\" width=\"640\" height=\"450\"><\/p>\n<p>\n<strong>The differences are stunning! <\/strong>This is why you need to view your stones. If you were to only buy from looking at a Certificate, I fear you&#8217;ll be sadly upset. There are simply too many variables to buying Diamonds. The best tool is your eyes. <strong>You eyes don&#8217;t lie<\/strong>.<\/p>\n<p>\nBeing able to inspect every stone and compare one to another can really show you the differences. <\/p>\n<p><h2>Check out these two SI1 Diamonds for yourself&#8230;<\/h2>\n<p>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.jewelry-secrets.com\/Blog\/wp-content\/uploads\/2015\/05\/Compare-SI1-Diamonds.jpg\" alt=\"Compare SI1 Clarity Diamonds\" title=\"Compare SI1 Clarity Diamonds\" width=\"640\" height=\"450\"><\/p>\n<p>\nSame Quality? <strong>You Bet!<\/strong><\/p>\n<p><h2>Equal&#8230; Not Really!!!<\/h2>\n<p>\nThe one on the left is <strong>a much better choice<\/strong>. The small Inclusions are off to the side and the stone has a very distinct <strong>Hearts and Arrows Symmetry<\/strong>. <strong>Very impressive! <\/strong>The other stone (on the right) has okay Symmetry, but the Inclusions and Flaws are dead center of the stone. Much more visible! Only after scoping these stones would you have seen the differences.<\/p>\n<p>\nNo other Diamond Dealer or Wholesaler will show you <strong>10x scans<\/strong> like these of your Diamonds. This is exclusive to <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.jamesallen.com\/\">James Allen<\/a>. I love their Magnified Diamonds. It&#8217;s very cool. It makes them stand out from the crowd and makes their Diamond Buying Experience superior to all others.<\/p>\n<p>\nLook at their stones. Compare Prices. Take advantage of their <strong>100% Full Refund<\/strong>. Really!<\/p>\n<p><h2>What have you got to lose?<\/h2>\n<p>\nIf you&#8217;re buying a Diamond online (<strong>you get better deals this way &#8211; no over head<\/strong>), then do yourself a favor: Check out <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.jamesallen.com\/\">James Allen<\/a>.<\/p>\n<p>\nIf you have any questions about a particular stone, <a href=\"https:\/\/www.jewelry-secrets.com\/Blog\/questions-and-answers\/\">let me know<\/a>. I&#8217;ll be happy to help you. <strong>If you want advice or need help comparing stones, email me on my <a href=\"https:\/\/www.jewelry-secrets.com\/Blog\/questions-and-answers\/\">Ask a Question<\/a> page<\/strong>. I&#8217;ll do everything I can to steer you in the right direction.<\/p>\n<p>\nBuying Diamonds online can be <strong>intimidating<\/strong>, but that&#8217;s only if you&#8217;re <strong>not prepared<\/strong>.<\/p>\n<p>\nDo your homework. Read my posts here. <strong>Learn about Diamonds<\/strong>. Study them. <strong>Understand them<\/strong>. There&#8217;s nothing to be scared of.<\/p>\n<p>\nAnd then, when you&#8217;re ready, buy from <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.jamesallen.com\/\">James Allen<\/a>.<\/p>\n<p>\nSave Money, get a Lifetime Warranty and Trade Up Policy, and get an incredible looking stone that will <strong>knock her socks off<\/strong>&#8230;<\/p>\n<p><h2>It all starts here:<\/h2>\n<p>\n<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.jamesallen.com\/loose-diamonds\/round-cut\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.jewelry-secrets.com\/Blog\/wp-content\/uploads\/2015\/05\/James-Allen-Virtual-Loupe.jpg\" alt=\"James Allen\" title=\"James Allen\" width=\"640\" height=\"430\" border=\"0\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Let&#8217;s face it. Buying a Diamond is a huge commitment. Not to mention the other commitment it signifies! :) It&#8217;s a lot of money for a rock that many men just don&#8217;t understand. Why are <a class=\"mh-excerpt-more\" href=\"https:\/\/www.jewelry-secrets.com\/Blog\/where-to-buy-diamonds-online\/\" title=\"WHERE TO BUY DIAMONDS ONLINE\">[Read More&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":4544,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,3,10],"tags":[],"class_list":["post-4535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diamond-guide","category-diamonds","category-engagement"],"_links":{"self":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/posts\/4535"}],"collection":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/comments?post=4535"}],"version-history":[{"count":0,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/posts\/4535\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/media\/4544"}],"wp:attachment":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/media?parent=4535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/categories?post=4535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/tags?post=4535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}