{"id":5658,"date":"2020-03-12T08:00:11","date_gmt":"2020-03-12T12:00:11","guid":{"rendered":"http:\/\/www.jewelry-secrets.com\/Blog\/?p=5658"},"modified":"2020-03-12T10:19:24","modified_gmt":"2020-03-12T14:19:24","slug":"one-carat-diamond-cheat","status":"publish","type":"post","link":"https:\/\/www.jewelry-secrets.com\/Blog\/one-carat-diamond-cheat\/","title":{"rendered":"ONE CARAT DIAMOND CHEAT"},"content":{"rendered":"
\"One<\/div>\n

“Ah, you tricksy, tricksy jewelers!”<\/strong><\/p>\n

\nTo make people think they’re buying a one carat diamond ring<\/strong>, when in fact, they’re buying a one carat total weight diamond ring<\/strong>…<\/p>\n

Big difference!<\/h2>\n

\nI see this when customers come in to shop and compare rings they have seen elsewhere.<\/p>\n

\nThey say they want to see one carat diamond rings. They pull out a business card and read off the color and clarity “VS2, H<\/strong>” (nice quality, like these diamonds here<\/a>).<\/p>\n

No problem.<\/h2>\n

\nThat is until I tell them the price is $5,800<\/strong> for that one carat…<\/p>\n

\nThe customer says that our diamond is way too high. The store down the street is half the price.<\/p>\n

So what’s going on here?<\/h2>\n

\nI ask to see their business card. The card has very little into to go by. It says:<\/p>\n

\nVS2, H
SI1, I
14k W\/G
1.00 CT
$2,999<\/strong><\/p>\n

That’s it.<\/h2>\n

\nBINGO!<\/strong><\/p>\n

Problem solved…<\/h2>\n

\nThere is more than one diamond.<\/strong><\/p>\n

\n\"One<\/p>\n

\nThe sad fact is, the jeweler didn’t list the carat weight of either stone or stones. It just states that the ring is one carat.<\/p>\n

\nThis puts me and the customer in a very tough position. How can I compete against a carat weight I don’t even know? <\/p>\n

\nI ask the customer if he knows what the carat weight is for the center stone. “They said it was one carat<\/strong>” is all he says.<\/p>\n

\nCorrection… “One carat total weight.<\/strong>“<\/p>\n

Sigh!<\/h2>\n

\nThe center stone could actually be only 1\/4 carat<\/strong> with another 3\/4 carat of smaller diamonds<\/strong> around it. But they have put it in his mind that he’s buying a one carat diamond and low and behold, that’s what he’s going to shop and compare… One carat.<\/p>\n

\nOf course everywhere else is going to be higher in price (and they knew that). He’s comparing a multi-diamond ring to a single diamond solitaire. It’s quite a neat little trick.<\/p>\n

\nJust a small detail to omit<\/strong>. Right?<\/p>\n

\nBut that small detail could double the price of the ring. Not cool.<\/p>\n

My advice:<\/h2>\n

\nGet all the details and all the exact carat weights of anything you’re looking at. That’s the only way to know if you’re actually getting a good deal or not. <\/p>\n

\nYou could be getting ripped off and never know it because of this one small (huge) detail.<\/p>\n

\nKnow your carat weights, color, clarity and cuts.<\/p>\n

\nThose are the things that you have to get when you’re shopping.<\/p>\n

\nIf the diamond ring has more than one stone, write it all down<\/strong>. Even the shape of the stone can play a huge factor in price.<\/p>\n

Here’s an example:<\/h2>\n

Center round diamond, 58 points, VS1, E
24 side round diamonds, .50 ctw (carat total weight), SI1, E
14k white gold, prong set
Retail $4,999, sale $3495<\/strong><\/p><\/blockquote>\n

\nIf you get the right carat weights, you’ll see the prices are more in the same ball park. NOT DOUBLE THE PRICE!<\/strong><\/p>\n

\nDon’t let jewelers be sly or trick you when it comes to saying the ring is just “One carat<\/strong>“. If you see more than one stone, get the break down.<\/p>\n

\nIs it one carat in the center, or one carat combined?<\/p>\n

\nThat’s the real question.<\/strong><\/p>\n

\nCheers! :)<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

“Ah, you tricksy, tricksy jewelers!” To make people think they’re buying a one carat diamond ring, when in fact, they’re buying a one carat total weight diamond ring… Big difference! I see this when customers [Read More…]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":5661,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,29,3],"tags":[],"class_list":["post-5658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carat-weight","category-diamond-guide","category-diamonds"],"_links":{"self":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/posts\/5658"}],"collection":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/comments?post=5658"}],"version-history":[{"count":0,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/posts\/5658\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/media\/5661"}],"wp:attachment":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/media?parent=5658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/categories?post=5658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/tags?post=5658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}