{"id":5913,"date":"2018-10-15T12:00:25","date_gmt":"2018-10-15T16:00:25","guid":{"rendered":"http:\/\/www.jewelry-secrets.com\/Blog\/?p=5913"},"modified":"2018-10-15T16:23:43","modified_gmt":"2018-10-15T20:23:43","slug":"comparing-jewelers-and-diamond-prices","status":"publish","type":"post","link":"https:\/\/www.jewelry-secrets.com\/Blog\/comparing-jewelers-and-diamond-prices\/","title":{"rendered":"COMPARING JEWELERS AND DIAMOND PRICES"},"content":{"rendered":"
\"Comparing<\/div>\n

When will customers learn?<\/strong> <\/p>\n

\nThey wander around the store and finally ask me for the price of a diamond in the jewelry showcase. I tell them<\/strong>. Then they say that they saw the same ring down the street at so-and-so jewelers for half the price!<\/strong><\/p>\n

\nI can see it in their eyes…<\/p>\n

“What a rip-off!”<\/h2>\n

\nThey look at me like I’m trying to pull a fast one. So I ask them a couple of questions: “Do you know what the clarity of the competitor’s diamond is?<\/strong>“<\/p>\n

The customer says “No”<\/h2>\n

\n“Do you know what the color is?<\/strong>” Again the customer says “No<\/strong>“.<\/p>\n

\n“Do you know if it’s properly proportioned or cut well?<\/strong>” “No!<\/strong>“<\/p>\n

\n“Do you know if the diamond is certified?<\/strong>”<\/p>\n

“NO!”<\/h2>\n

\nCome on<\/strong>, how are you supposed to compare diamonds to diamonds when you don’t know any of this must-have information?<\/strong> If all you get is carat-weight and price, then you’re about to make some really bad decisions<\/strong> and more than likely get ripped off for real.<\/strong><\/p>\n

How to compare:<\/h2>\n

\nTo compare diamonds to diamonds and prices, you really need to know all of the facts<\/strong>. You can’t blindly pick one or two of the 4 C’s<\/a> and think that all diamonds should be in the same category.<\/strong> <\/p>\n

\nAll 1.00 carat diamonds do not cost the same<\/strong>. Just like a basic KIA verses a fully loaded BMW… <\/p>\n

They’re not the same!<\/h2>\n

\nSo much more affects the price than just carat weight<\/a>. You have to get the exact cut<\/a>, color<\/a>, and clarity<\/a>. You really need to know if it’s certified, as well as WHO certifies it.<\/strong> That’s a big difference. GIA is the best<\/strong>, but usually costs more.<\/p>\n

\nYou should know if the diamond you’re looking at is a shallow or deep cut<\/strong> diamond. Whether it has extra facets on it. Does the diamond have fluorescence<\/a>? What about the table and crown percentages, angles and even the thickness of the diamond girdle<\/a>? There’s so much more that adds to the price. Simply comparing one piece of the puzzle does nothing but confuse you<\/strong>.<\/p>\n

\nSo how do you really compare diamonds to diamonds?<\/strong><\/p>\n

\nWhat do you really look for when comparing different diamonds at different jewelers? After all, the prices seem all over the board… A one carat (1.00) brilliant-cut diamond could sell anywhere from $2,300 to $20,000 (take a look<\/a>). That’s a crazy difference. How is one ever really going to know if they’re being ripped off or not?
\nWell, here’s what you look for…<\/strong><\/p>\n

Clarity:<\/h2>\n

\nLook for a clarity that’s pleasing to the eye<\/strong>. Normally if you get a diamond with an SI1 clarity<\/a> you’ll be getting a great looking diamond at a halfway decent price. I’m not going to kid you there, SI1 clarity diamonds are not the cheapest diamonds available<\/strong>, they are middle of the line, but the look and sparkle you get from them are worth every penny.<\/p>\n

Color:<\/h2>\n

\nGet a color no less than H (G color is better<\/strong>). But H color and up (D-E-F-G<\/a>) are great colors to choose from. G-H are considered a fine white colors<\/strong> in the Near Colorless range. And D-E-F are the highest color grades on the market. They are actually considered pure white<\/strong>. Pure white means there is no color whatsoever.<\/strong> So getting a color that’s white (D-E-F-G-H) actually adds a lot of brightness and life<\/strong> to a diamond. Plus a good color can make up for a lower quality diamond and help hide inclusions<\/strong>, too.<\/p>\n

Cut:<\/h2>\n

\nCut is a little bit harder to understand. There is a lot going on with the angles and proportions. But if you find a diamond that’s an “excellent<\/a>” cut diamond, you’ll be getting a beautiful looking diamond full of fire and brilliance, and that’s something you won’t ever regret. Read more about the 4C’s of diamond grading HERE.<\/a><\/p>\n

Certification:<\/h2>\n

\nThis last one is so important… Buy a diamond that’s been certified by the best certificate diamond appraiser in the World<\/strong>; GIA<\/strong>. I can’t stress how important it is to get a diamond graded by them. GIA is the Gemological Institute of America<\/a>. Trust me when I say… They are the leaders in the diamond industry<\/strong>. They wrote the book on diamonds. GIA certified diamonds guarantee that you’re really getting what you paid for. I wouldn’t buy a diamond that wasn’t GIA certified<\/strong> (aka, diamond report<\/strong>).<\/p>\n

\nSo if you’re comparing diamonds to diamonds, make sure you’re comparing GIA certified diamonds<\/a> to GIA certified diamonds<\/strong>. Get a Near Colorless diamond like G, H, or HIGHER<\/strong>, get a diamond with a clarity rating of SI1, or HIGHER<\/strong>, and if you can get a great cut that’s excellent (very good at the least), you’ll love it<\/strong>.<\/p>\n

\nOnly then you’ll know that you got yourself a really great deal.<\/strong><\/p>\n

And a really great diamond!<\/h2>\n

\nCheers! :)<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

When will customers learn? They wander around the store and finally ask me for the price of a diamond in the jewelry showcase. I tell them. Then they say that they saw the same ring [Read More…]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":5914,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,7,6,5,29,3,4],"tags":[],"class_list":["post-5913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-certification","category-clarity","category-color","category-cut","category-diamond-guide","category-diamonds","category-jewelry"],"_links":{"self":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/posts\/5913"}],"collection":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/comments?post=5913"}],"version-history":[{"count":0,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/posts\/5913\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/media\/5914"}],"wp:attachment":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/media?parent=5913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/categories?post=5913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/tags?post=5913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}