{"id":8437,"date":"2024-01-22T06:00:05","date_gmt":"2024-01-22T11:00:05","guid":{"rendered":"http:\/\/www.jewelry-secrets.com\/Blog\/?p=8437"},"modified":"2024-01-22T14:07:51","modified_gmt":"2024-01-22T19:07:51","slug":"do-certified-diamonds-look-better","status":"publish","type":"post","link":"https:\/\/www.jewelry-secrets.com\/Blog\/do-certified-diamonds-look-better\/","title":{"rendered":"DO CERTIFIED DIAMONDS LOOK BETTER?"},"content":{"rendered":"
\"Do<\/div>\n

Story:<\/h2>\n

\n(You’ll like this one!<\/strong>)<\/p>\n

A customer is telling me about her visit to another jeweler. <\/p>\n

\nShe says the salesperson showed her certified diamonds<\/strong>. <\/p>\n

Great!<\/h2>\n

\nShe said the diamond looked “wonderful<\/strong>“. <\/p>\n

\nThen she says the lady brought out a diamond that wasn’t<\/strong> certified. And that stone “looked really bad<\/strong>“.<\/p>\n

Needless to say, this customer is hooked on certified diamonds and won’t even look at anything else.<\/p>\n

Sadly, this customer is hooked on certs<\/strong> for all the wrong reasons.<\/p>\n

Certificates are misleading.<\/h2>\n

You see, this salesperson mislead the customer<\/strong> into thinking that all certified diamonds look good<\/strong> and all non-certified diamonds look bad<\/strong>.<\/p>\n

This is farthest from the truth.<\/h2>\n

The fact is, both diamonds can look the same<\/strong> (beautiful, or ugly).<\/p>\n

\nIt doesn’t matter if the diamond has paperwork or not. And it’s quite possible that a non-certified diamond could look much better <\/strong>than a certified one. It all depends upon the quality of the diamond (you know, the 4C’s<\/a>: cut<\/a>, color<\/a>, clarity<\/a> and carat weight<\/a>).<\/p>\n

This salesperson must be selling a ton of high-priced certified diamonds this way (she ain’t selling the crappy ones).<\/p>\n

Certified doesn’t mean quality.<\/h2>\n

\nSelling certified diamonds is great. I love it. I approve of it.<\/strong><\/p>\n

\nBut not the way she’s doing it. Just because the diamonds are certified does not <\/strong>mean the diamond is high quality. You may be surprised.<\/strong><\/p>\n

A lot of jewelry stores are actually certifying I2 and I3 clarity diamonds<\/strong>, which to me is a joke<\/strong>. <\/p>\n

Why?<\/h2>\n

\nBecause I2 and I3 clarity is the lowest clarities on the market<\/strong>. No one needs guaranteed proof of that. “Hey, you just bought the lowest quality available on the face of the Earth, and here’s the paperwork proof.” <\/p>\n

\nI mean, really. It’s the bottom of the bucket<\/strong>, there is nothing worse… <\/p>\n

\nSo why certify it?<\/strong><\/p>\n

The cream of the crop:<\/h2>\n

It used to be that only higher quality diamonds were certified<\/strong> (meaning, they come with a diamond report). Like SI, VS, VVS clarity or higher<\/strong>. If you bought a high quality diamond I could totally understand why you would want proof that it’s that quality stated. I would.<\/strong> <\/p>\n

Certs used to be a good thing.<\/h2>\n

\nBut now??? <\/strong><\/p>\n

The lowest clarity? Certified? Come on…<\/strong><\/p>\n

Stores should quit trying to make low quality diamonds out to be better than they really are. I think certifying an I3 diamond actually hurts the integrity of certified diamonds<\/strong>.<\/p>\n

\nIt makes me think that…<\/p>\n

Certificates don’t mean squat.<\/h2>\n

Just because it’s a cert, doesn’t matter. What matters is the cut, color, clarity, and carat weight<\/strong>. That’s what you should be focused on… Not whether it has official looking laminated paperwork or not.<\/p>\n

Compare diamonds:<\/h2>\n

\nThe best way to determine if a diamond is a good diamond<\/strong> or not, is to compare them.<\/strong> <\/p>\n

\nComparing diamonds is the best learning tool ever for customers to understand the differences between clarities and color. Educating people about quality and letting them see for themselves is never a bad thing. <\/p>\n

\nI show different qualities and certifications all the time. Customers love it<\/strong>. They get <\/strong>it.<\/p>\n

\nBut using a so-called-certificate<\/strong> to make the customers believe that certified diamonds look better <\/strong>than non-certified diamonds is just foul play.<\/strong><\/p>\n

So don’t fall for it.<\/h2>\n

If you want to compare certified diamonds against non-certified diamonds, then compare diamonds of the exact same<\/strong> clarity and color. That’s the best test. Compare apples to apples.<\/strong><\/p>\n

\nLike comparing an SI1 clarity non-certified diamond to an SI1 certified diamond.<\/a><\/p>\n

That’s the way to do it.<\/h2>\n

I believe in the value of certification. Certifications are physical, documented proof of quality… but they also cost more.<\/strong><\/p>\n

\nAlthough Customers don’t mind paying more because it also brings peace of mind<\/strong> with that purchase.<\/p>\n

As long as customers have a choice and understand the pros and cons to both certified and non, then there’s nothing wrong with it. <\/p>\n

\nRead:<\/strong> certified or not.<\/a><\/p>\n

Just be leery of the salesperson that leads you to believe non-certified diamonds are inferior<\/strong>… It’s a farce.<\/p>\n

Don’t buy into it.<\/h2>\n

A diamond is a diamond<\/strong>.<\/p>\n

\nWhether the jeweler sent that diamond out to get it graded with a diamond report is a whole different story. <\/p>\n

\nBut it doesn’t mean it’s bad.<\/p>\n

\nIt just means it’s not certified…<\/strong><\/p>\n

YET!<\/strong><\/p>\n

\nCheers! :)<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Story: (You’ll like this one!) A customer is telling me about her visit to another jeweler. She says the salesperson showed her certified diamonds. Great! She said the diamond looked “wonderful“. Then she says the [Read More…]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":8438,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,29,3,10],"tags":[538,1295,1229,503,436,689,488,752,1856],"class_list":["post-8437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-certification","category-diamond-guide","category-diamonds","category-engagement","tag-certified-diamonds","tag-comparing-diamonds","tag-diamond-carat-weight","tag-diamond-clarity","tag-diamond-color","tag-diamond-cut","tag-diamond-quality","tag-gia-diamonds","tag-non-certified-diamonds"],"_links":{"self":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/posts\/8437"}],"collection":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/comments?post=8437"}],"version-history":[{"count":0,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/posts\/8437\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/media\/8438"}],"wp:attachment":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/media?parent=8437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/categories?post=8437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/tags?post=8437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}