{"id":8657,"date":"2019-02-14T06:00:39","date_gmt":"2019-02-14T11:00:39","guid":{"rendered":"http:\/\/www.jewelry-secrets.com\/Blog\/?p=8657"},"modified":"2019-02-14T10:02:49","modified_gmt":"2019-02-14T15:02:49","slug":"jewelry-stores-mailing-lists","status":"publish","type":"post","link":"https:\/\/www.jewelry-secrets.com\/Blog\/jewelry-stores-mailing-lists\/","title":{"rendered":"JEWELRY STORE’S MAILING LISTS"},"content":{"rendered":"
\"Jewelry<\/div>\n

“NO???”<\/h2>\n

\nEvery year, and every holiday season brings a flood of jewelry store’s catalogs<\/strong> and coupons to my mailbox. <\/p>\n

\n(Sales, coupons, discounts…<\/strong> <\/p>\n

\nBut, it also reminds me of a cute little story<\/strong> about mailing lists<\/strong>…<\/p>\n

Getting people’s names and addresses (along with emails for electronic mailing) for mailing lists is not the easiest task. <\/p>\n

\nPeople are not comfortable giving away their personal information, and the last thing that people want is to be bombarded with tons of new spam and junk mail<\/strong>.<\/p>\n

\nSo it makes getting this info difficult<\/strong>.<\/p>\n

Sly as a fox…<\/h2>\n

\nSo, as salespeople, we try to get your information using alternative methods<\/strong> (aroundabout way)… <\/p>\n

You have to be sly.<\/h2>\n

\nSay for example, our warranties.<\/strong><\/p>\n

If we can sell you (or give you) a warranty on the merchandise you buy, we can get your info easily<\/strong>. Warranties, service plans<\/strong>, jewelry appraisals, repairs, contests, or even layaways… all work.<\/strong><\/p>\n

\nIt really makes getting your name<\/strong> and address<\/strong> a breeze. <\/p>\n

\nAnd then, once we get that info, you’re automatically going on the mailing list.<\/p>\n

It’s not a bad thing either (like most would think). Diamond warranties are good. Service plans (like the Extended Service Plan<\/a>) are excellent. Appraisals are a must. <\/p>\n

\nSo when approached under these conditions, customers are almost sure to rattle off their address<\/strong>. <\/p>\n

\nIt’s a win-win situation<\/strong> for everyone.<\/p>\n

And it never fails…<\/h2>\n

Except for this one particular lady (hence the purpose of this post). <\/p>\n

\nShe was a dandy<\/strong>. <\/p>\n

\nShe didn’t even smile once<\/strong>. <\/p>\n

\nShe was not happy about buying her husband a watch for his birthday<\/strong> (I think he broke his last one). And so, as we were gift wrapping her present, I said to her casually “Can I get your name and address for the warranty?<\/strong>” <\/p>\n

\n(All the time I’m smiling and grabbing a pen and the warranty slip.)<\/p>\n

\nThis usually works like a charm 100% of the time<\/strong>… <\/p>\n

\nPeople’s interest gets peaked when they hear “warranty<\/strong>“, and I can usually get the info in just a matter of seconds…<\/p>\n

\n(It’s like selling hot cakes.<\/strong>)<\/p>\n

But she shook her head and said “No”<\/h2>\n

\n“Are you sure?<\/strong>” I said and kept talking… “The warranty is free<\/strong> and it covers the entire watch for a lifetime<\/strong> of repairs or replacement” (I’m unfolding the warranty so she can see…)<\/p>\n

\nShe shakes her head again and says “No. I don’t need it.<\/strong>”<\/p>\n

Now I’m perplexed <\/strong>and a little shocked<\/strong>…<\/p>\n

\nShe doesn’t want a free<\/strong> lifetime warranty?<\/p>\n

Is she crazy?<\/h2>\n

I’m so weirded out by this “no” response that I keep talking… “It covers the watch from head to toe<\/strong>,” I say. “If the watch stops for whatever reason, this warranty plan will replace it or fix it for free.<\/strong> It’s the best plan on the market. Even the watch strap is covered for free. Plus, there’s not even a maintenance schedule. You don’t have to bring the watch in for any cleanings or inspections<\/strong>. If the watch ever dies, just bring it back in with the warranty and we’ll take care of it free of charge.<\/strong>” I pause a second to let that all sink in… “All we need is a name and address for the slip. Easy as that…”<\/p>\n

A plea like this always works.<\/strong><\/p>\n

But she bats her eyelashes at me and says “NO!<\/strong>” She was quite firm on that NO!<\/strong> <\/p>\n

No is NO! She meant NO!<\/h2>\n

I put my pen down. I was not<\/strong> going to ask her again.<\/p>\n

Her loss.<\/h2>\n

It’s a free<\/strong> warranty, if she doesn’t want it, so be it.<\/strong><\/p>\n

I give up.<\/h2>\n

My sales manager was standing behind me the whole time just listening intently and soaking all this in. He knew why I wanted the info…<\/p>\n

\nSo he waited a minute after I was finished and took a step towards the lady…<\/p>\n

\n“Ma’am<\/strong>” he said softly to her. <\/p>\n

She looked up at him.<\/h2>\n

\n“How about we just get your name and address for our mailing list?<\/strong>”<\/p>\n

“Sure<\/strong>” she said with no hesitation, and started belting out her info.<\/p>\n

What?<\/h2>\n

\nLMAO!<\/strong><\/p>\n

My mouth literally fell open and hit the floor.<\/h2>\n

\nThat’s the silliest thing I ever heard…<\/p>\n

\nI couldn’t believe it. Insane! <\/strong><\/p>\n

You see, it just goes to prove that some people don’t give a hoot about warranties<\/strong>, but email<\/strong>… Well, that’s a whole different story. <\/p>\n

\nThis lady is a perfect example of… well… nothing really. <\/strong><\/p>\n

\nExcept that if you try about 10 times finally they cave in and say yes. Or you just change your tactic.<\/strong><\/p>\n

\nShe’s an prime exception to the rule (there’s always one).<\/p>\n

I’m sure she had her reasons for not wanting that warranty, but man, she sure did want the catalog.<\/strong><\/p>\n

Ha!<\/h2>\n

So I learned that taking the indirect route doesn’t always pay off. Being up front with customers tends to bring much better results…<\/p>\n

\nAt least it did with this lady<\/strong>.<\/p>\n

But for the rest of you… <\/p>\n

\nWell, you’re getting the free warranty.<\/strong><\/p>\n

\nRight?<\/strong><\/p>\n

\nCheers! :)<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

“NO???” Every year, and every holiday season brings a flood of jewelry store’s catalogs and coupons to my mailbox. (Sales, coupons, discounts… But, it also reminds me of a cute little story about mailing lists… [Read More…]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":8658,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-8657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jewelry"],"_links":{"self":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/posts\/8657"}],"collection":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/comments?post=8657"}],"version-history":[{"count":0,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/posts\/8657\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/media\/8658"}],"wp:attachment":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/media?parent=8657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/categories?post=8657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/tags?post=8657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}