{"id":8945,"date":"2019-03-25T08:00:11","date_gmt":"2019-03-25T12:00:11","guid":{"rendered":"http:\/\/www.jewelry-secrets.com\/Blog\/?p=8945"},"modified":"2019-03-25T15:33:22","modified_gmt":"2019-03-25T19:33:22","slug":"is-your-jewelry-salesperson-confident","status":"publish","type":"post","link":"https:\/\/www.jewelry-secrets.com\/Blog\/is-your-jewelry-salesperson-confident\/","title":{"rendered":"IS YOUR JEWELRY SALESPERSON CONFIDENT?"},"content":{"rendered":"
\"Jewelry<\/div>\n

Confident or NO?<\/h2>\n

\nHow confident is your jewelry salesperson? <\/strong><\/p>\n

\nThink about the last time you went to a jewelry store. Think about the interaction you had with the salesperson.<\/p>\n

Were they confident?<\/h2>\n

\nDid they know what they were talking about?<\/strong><\/p>\n

Confidence really does make a huge difference when you’re shopping for jewelry or diamonds.<\/p>\n

\nNo one wants to deal with someone who stammers, scratches their head<\/strong> or doesn’t know the answer.<\/p>\n

That can be frustrating.<\/h2>\n

“Let me find out…<\/strong>” every 2 seconds is not cool. They disappear behind the counter for ten minutes at a time. Can’t the person giving them the answers just come out and wait on you?<\/strong> <\/p>\n

It gets really annoying.<\/h2>\n

Jewelry salespeople should know their product. They should be able to talk to you about it inside and out. Granted, there may always be a few questions that everyone will have to check on…<\/p>\n

“What are the payments on this $8,500 diamond?<\/strong>“<\/p>\n

\nThose are to be expected. But if your salesperson hesitates on:<\/p>\n

\n“Is this diamond ideal cut?<\/strong>“<\/p>\n

\nThen it may be time to deal with someone else.<\/p>\n

The selling philosophy:<\/h2>\n

I’ve said it before and I’ll say it again, inexperienced people should not be selling diamonds<\/strong>. <\/p>\n

\nA lack of confidence and knowledge is a downer. Diamonds are a major investment of time and money. You don’t want someone that barely knows diamonds teaching you about them.<\/p>\n

The jewelry stores that I’ve worked at all have the same philosophy:<\/p>\n

New salespeople do not sell diamonds<\/strong>.<\/p>\n

It’s true. They should steer clear of the diamond bridal cases all together. Those are left for the pros<\/strong>. New salespeople can wait on gemstone customers or show gold chains or watches, but not<\/strong> diamonds. <\/p>\n

Harsh?<\/h2>\n

\nMaybe, but it involves way too much money to let a beginner fumble through it. We’re not talking about a couple of dollars, it’s more like a couple thousand dollars. Big difference.<\/strong><\/p>\n

If you got waited on by someone who knew very little about diamonds, you would probably walk right out the door. That jewelry store would, as a result of their confidence, turn you directly over to the competition<\/strong>. Not good at all.<\/p>\n

So if you’re out shopping for diamonds and diamond rings, do me a favor, pay close attention to the salesperson. <\/p>\n

Do they know diamonds?<\/h2>\n

\nAre they teaching you about cut<\/a>, color<\/a>, clarity<\/a> and carat weight<\/a>? Are they enthusiastic? Passionate? Confident?<\/p>\n

Confidence sells diamonds.<\/h2>\n

If you ask what the table percentage of a diamond is<\/strong>, they should be able to tell you (after all, it is listed right on the diamond report<\/a>). If you ask if the stone is spread<\/strong>, or if the diamond has fluorescence<\/a>, they should know.<\/p>\n

It’s confidence.<\/strong><\/p>\n

Only buy diamonds from experienced diamond salespeople. Experience will teach you plenty. It will teach you about inclusions under a microscope<\/a>. You can compare them. Experienced people can show you Certifications and Laser Inscriptions<\/strong>. They’ll teach you the 4C’s<\/a>, facets, fire and brilliance.<\/p>\n

It will make buying a diamond a joy<\/strong>.<\/p>\n

Confidence makes you feel comfortable, not awkward. It helps you make more educated buying decisions. It guides you in the right direction.<\/p>\n

If the salesperson says “I don’t know<\/strong>“, then maybe it’s time to go.<\/p>\n

Confidence builds trust:<\/h2>\n

\nIf you trust your salesperson, chances are, you trust the jeweler<\/strong>. The two go hand in hand.<\/p>\n

If I was spending thousands on a diamond engagement ring (like at James Allen here<\/a>), I would want to buy from the most knowledgeable salespeople I could. After all, it is a once in a lifetime purchase.<\/strong><\/p>\n

So always buy from an establishment where the employees help you. Professionals.<\/strong> The people that can handle any question thrown at them:<\/p>\n

“Why does this diamond have no culet?<\/strong>”<\/p>\n

“How large is the girdle?<\/strong>”<\/p>\n

“How many facets are on a brilliant cut diamond?<\/strong>“<\/p>\n

\n“What’s a single cut?<\/strong>“<\/p>\n

Diamond training 101:<\/h2>\n

Good jewelers train their staff well. They make sure they have the experience and confidence in handling diamonds. If you ever run into a salesperson that can’t clip a diamond in a pair of tweezers<\/strong>… Think twice before you buy from them. Are they showing you how to use a jeweler’s loupe<\/a>? Are they explaining the 4C’s? If not, walk away.<\/strong> <\/p>\n

Find a jeweler who is qualified.<\/h2>\n

Good jewelers and great salespeople know their diamonds. They love to show them, talk about them and explain them<\/strong>. They will show you the differences in stones and compare them so you understand<\/strong>. <\/p>\n

\nAnd once you are able to do that, then you’ll know that you’re getting the best deal possible<\/strong>.<\/p>\n

\nBecause confidence saves you money.<\/strong><\/p>\n

\nCheers! :)<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Confident or NO? How confident is your jewelry salesperson? Think about the last time you went to a jewelry store. Think about the interaction you had with the salesperson. Were they confident? Did they know [Read More…]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":8946,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,3,10,16,4],"tags":[],"class_list":["post-8945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diamond-guide","category-diamonds","category-engagement","category-guides","category-jewelry"],"_links":{"self":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/posts\/8945"}],"collection":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/comments?post=8945"}],"version-history":[{"count":0,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/posts\/8945\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/media\/8946"}],"wp:attachment":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/media?parent=8945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/categories?post=8945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/tags?post=8945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}