{"id":9161,"date":"2019-06-09T08:00:50","date_gmt":"2019-06-09T12:00:50","guid":{"rendered":"http:\/\/www.jewelry-secrets.com\/Blog\/?p=9161"},"modified":"2019-06-09T17:07:12","modified_gmt":"2019-06-09T21:07:12","slug":"buy-what-you-love","status":"publish","type":"post","link":"https:\/\/www.jewelry-secrets.com\/Blog\/buy-what-you-love\/","title":{"rendered":"BUY WHAT YOU LOVE"},"content":{"rendered":"
\"Buy<\/div>\n

“NICE!”<\/h2>\n

\nA great point was brought up the other day by Elizabeth “Beth Anne<\/strong>“.<\/p>\n

\nI was on Twitter<\/a> talking about my last post VVS versus VS<\/a>. I posted the question:<\/p>\n

“Would you choose VS or VVS?”<\/strong><\/p>\n

Her response was positive, fresh and enlightening.<\/p>\n

She said:<\/strong><\/p>\n

Buy what you fall in love with!<\/h2>\n

\nWhat a great reply<\/strong>.<\/p>\n

It made me stop and think. It’s so true.<\/strong><\/p>\n

For those of us who work with diamond rings daily, we are always concerned about quality and the 4 C’s<\/a>. We look at color<\/a>, and clarity<\/a> all the time. We judge a diamond by the grades and tiny imperfections in the stone. A blemish here. A pinpoint there. We microscope<\/a> the diamonds and analyze the girdle, culet and little triangular shaped patterns<\/strong> (called Trigons<\/strong>).<\/p>\n

But how often do we take a step back and look at the big picture? <\/p>\n

\nHow often do we actually look at a ring from the eyes of a customer?<\/strong> <\/p>\n

Love and romance speak volumes<\/h2>\n

\nWhat do couples in love see?<\/strong> They see the beauty of the stone. They see their futures. A connection. A bond that can’t be broken. They see the beginning of a wonderful life together, and all this comes from the beauty of a ring.<\/p>\n

When women shop for diamond rings, they usually don’t worry about all the technical aspects of a diamond.<\/p>\n

Crown height?<\/strong> <\/p>\n

Who cares.<\/h2>\n

They want to wear a ring because it’s pretty and sparkles and looks wonderful on their fingers. Something dazzling that makes their heart race. A ring that represents love. It’s full of desire and meaning and marriage and white picket fences<\/strong>.<\/p>\n

They want a ring they fall in love with.<\/p>\n

Not: “I see black spots.”<\/h2>\n

Usually the only time that women get concerned about quality is if the diamond has noticeable flaws in it. Like a yellow hue, a large crack or black spots<\/strong> that you can see with the eye.<\/p>\n

Women don’t want to look at flaws the rest of their life. They want a diamond that’s breathtaking. They want to get lost in a sea of sparkles<\/strong>.<\/p>\n

It doesn’t matter if the stone is a VVS clarity diamond<\/a>. It doesn’t matter if it’s VS<\/a> or SI<\/a> (although it matters hugely in price<\/strong>). It just has to be beautiful. That’s the only priority.<\/strong><\/p>\n

It must be stunning and spectacular.<\/h2>\n

\nIf the ring looks grand, who cares what the chart says? <\/p>\n

\nWho cares if it comes with a laminated diamond report<\/strong>? <\/p>\n

\nWho cares if the finish<\/strong> is excellent?<\/p>\n

It’s all about beauty.<\/h2>\n

\n(But at the same time, the better the diamond, the more beautiful it is.)<\/p>\n

\nIt’s love.<\/strong><\/p>\n

It’s what you heart tells you.<\/h2>\n

\nListen to it.<\/strong><\/p>\n

\nIf you love how the ring looks on your finger – Buy it.<\/strong><\/p>\n

If you love how it makes you feel – Buy it.<\/strong><\/p>\n

Nothing else truly matters.<\/h2>\n

\nIf you love it – Buy it.<\/strong><\/p>\n

And only when you absolutely love it, and it’s the ring that you’ve always dreamed of, then you should<\/strong> maybe take a closer look at quality.<\/p>\n

Just to be sure that it’s not totally bad.<\/h2>\n

After all, you don’t want a diamond that’s so thin it will chip or break easily. You also shouldn’t get a diamond that’s too deep that it looks dull or dark in the center.<\/p>\n

\nLook at quality, just don’t get overwhelmed with it. Strive to get something at least halfway decent (SI1 or higher, G-H or higher<\/a>). It doesn’t need to be great, but it should face up well (no apparent flaws to the eye<\/strong>).<\/p>\n

And, if it does have flaws, no biggie. You can always upgrade the diamond later. Get a better clarity or color<\/strong>. You’re not stuck with a diamond…<\/p>\n

But you do have to love it<\/strong>. If you don’t love it, why bother?<\/strong><\/p>\n

Quality is not always first on the list<\/h2>\n

Buy a diamond by how it looks<\/strong>. Never buy one based solely upon the certificate or a certain clarity or color.<\/p>\n

You could have an extremely high clarity like VVS, with an equally impressive color like E, but understand this: that diamond could look lifeless<\/strong> or lack light and brilliance. A diamond of SI2 clarity, G color could actually look better<\/strong>. It’s all about the way light interacts with the stone. It’s about cut<\/a> and carat weight<\/a> and all of the 4C’s combined.<\/p>\n

So buy a diamond based upon visual appearance. <\/p>\n

Buy a diamond ring that you love.<\/h2>\n

\nBuy one that you fall in love with<\/strong>. <\/p>\n

\nDon’t get me wrong, it’s good to know what the quality is. You should learn about it so you know what it is you’re buying. That’s just shopping smart.<\/strong> But quality is not the most important issue.<\/p>\n

Beauty is.<\/h2>\n

How beautiful is the diamond?<\/strong><\/p>\n

\nHow stunning does it look?<\/p>\n

\nThat’s always the main selling point<\/strong>.<\/p>\n

\nOne that you will see on your hand forever.<\/strong><\/p>\n

Love always comes first.<\/h2>\n

\nSee more SI1+, G-H+, ideal diamonds here<\/a>.<\/p>\n

\nCheers! :)<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

“NICE!” A great point was brought up the other day by Elizabeth “Beth Anne“. I was on Twitter talking about my last post VVS versus VS. I posted the question: “Would you choose VS or [Read More…]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":9162,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,3,10],"tags":[],"class_list":["post-9161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diamond-guide","category-diamonds","category-engagement"],"_links":{"self":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/posts\/9161"}],"collection":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/comments?post=9161"}],"version-history":[{"count":0,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/posts\/9161\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/media\/9162"}],"wp:attachment":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/media?parent=9161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/categories?post=9161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/tags?post=9161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}