{"id":933,"date":"2020-08-06T07:00:27","date_gmt":"2020-08-06T11:00:27","guid":{"rendered":"http:\/\/www.jewelry-secrets.com\/Blog\/?p=933"},"modified":"2023-07-01T13:49:02","modified_gmt":"2023-07-01T17:49:02","slug":"now-this-is-excellent-marketing","status":"publish","type":"post","link":"https:\/\/www.jewelry-secrets.com\/Blog\/now-this-is-excellent-marketing\/","title":{"rendered":"THE HAWAIIAN DIAMOND IS PERIDOT?"},"content":{"rendered":"
\"The<\/div>\n

Vacationing in Hawaii<\/strong> (the Big Island) years ago, this happened… <\/p>\n

\nI like to peruse the local jewelry stores<\/strong> to see what’s new, as always.<\/strong><\/p>\n

\nWhen I come across a flier that made me stop, read, and think “Now that’s some excellent marketing.<\/strong>“<\/p>\n

\nYou see, the flier is from a company called Kamaaina Diamond Co<\/strong>. and at the top of the flier it said “Hawaiian Diamonds<\/strong>“.<\/p>\n

\nUnderneath that, it had pictures of peridot<\/strong>. <\/p>\n

How interesting.<\/h2>\n

\nGreens and blues always represent paradise islands<\/strong> like this, they remind people of the beautiful greens and blues in the water, land and sky. It all goes hand in hand<\/strong>. <\/p>\n

\nSo using a common birthstone such as peridot (which is the birthstone for August<\/strong>) and calling it the diamond of Hawaii<\/strong> is just plain smart<\/strong>.<\/p>\n

Who would think any different?<\/h2>\n

\nIs it wrong <\/strong>to call peridot the Hawaiian Diamond?<\/p>\n

\nI don’t think so…<\/strong><\/p>\n

\nAnd that’s because of one really big<\/strong> reason…<\/p>\n

The green sand beaches in Hawaii.<\/h2>\n

\nMahana Beach<\/strong> (also called Papak\u014dlea beach) on Hawaii\u2019s Papak\u014dlea coast at the southern tip is one of two green sand beaches<\/strong> in the World (the other is at Galapagos Islands) that’s caused from the abundance of olivine crystals<\/strong> from the eroded volcanic cone of Pu\u2019u Mahana<\/strong>. In fact, local Hawaiians refer to the olivine gemstone (peridot) as the tears of Pele<\/strong>, who is the Goddess of Volcanoes<\/strong>. Olivine is a common mineral produced from lava and one of the first crystals to form as the magma cools down. So it just makes sense that peridot is the diamond of Hawaii. <\/strong>:)<\/p>\n

\nAnd if you think about it, it’s not any different than calling brown diamonds “Chocolate<\/strong>“, or blue diamonds “Carribean<\/strong>“. It’s just a name. A label. And it’s produced in abundance on the island which is nothing but a huge volcano itself. <\/p>\n

\nSo yes<\/strong>, I would think it is the proper gem for Hawaii. <\/p>\n

I love it.<\/h2>\n

\nI give the jewelry stores props for thinking outside the box. <\/p>\n

\nIt makes me think that places like the Bahamas should call “aquamarine” the diamond of the ocean<\/strong>. Or Alaska should call the “crystal” their diamond<\/strong>. What about “citrine” for the sunshine state<\/strong>? See… it works.<\/strong> And it works for customers as well. :)<\/p>\n

The flier reads:<\/h2>\n

\nSolidify your memories of Hawaii in peridot.<\/p>\n

\nGreen sand beaches like ours in Hawaii are made up of olivine crystals, formed from ancient volcanic lava flows<\/strong>. After millions of years these crystals form the mysterious gemstone peridot<\/strong>. <\/p>\n

\nCome experience the sparkling sensation being created by Madame Pele<\/strong> herself at either of our Big Island locations.<\/p>\n

\nThen it goes on to list their locations and phone numbers, which are: Kailua, Kona<\/strong> (the one I visited) 808-331-1904, and Waikoloa <\/strong>808-886-4367.<\/p>\n

\nEveryone wants to take a piece of Hawaii back with them when they visit. The beauty, the myth, the magnificent, it’s all quite breathtaking<\/strong>. <\/p>\n

\nSo congrats to whoever decided to highlight this clever, cool concept that will certainly increase sales.<\/strong><\/p>\n

\nSee their official flier below<\/strong> (and here’s a link to their online store:<\/strong> www.GemsInHawaii.com<\/a>.<\/p>\n

\nNow, when I see peridot<\/strong>, I’ll think of something entirely different…<\/p>\n

\nI’ll think of Hawaii.<\/strong> :)<\/p>\n

\n\"Peridot<\/a><\/p>\n

\nLearn more<\/strong> about peridot Here in my gemstone post about peridot<\/a>.<\/p>\n

\nAnd view all the beautiful peridot<\/strong> on sale at Amazon.com Here<\/a>.<\/p>\n

\nCheers! :)<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Vacationing in Hawaii (the Big Island) years ago, this happened… I like to peruse the local jewelry stores to see what’s new, as always. When I come across a flier that made me stop, read, [Read More…]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":1461,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gemstones"],"_links":{"self":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/posts\/933"}],"collection":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/comments?post=933"}],"version-history":[{"count":0,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/posts\/933\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/media\/1461"}],"wp:attachment":[{"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/media?parent=933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/categories?post=933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jewelry-secrets.com\/Blog\/wp-json\/wp\/v2\/tags?post=933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}