{"id":9688,"date":"2015-08-11T13:58:36","date_gmt":"2015-08-11T17:58:36","guid":{"rendered":"http:\/\/www.jewelry-secrets.com\/Blog\/?p=9688"},"modified":"2016-09-04T19:24:21","modified_gmt":"2016-09-04T23:24:21","slug":"youre-comparing-diamonds-wrong","status":"publish","type":"post","link":"https:\/\/www.jewelry-secrets.com\/Blog\/youre-comparing-diamonds-wrong\/","title":{"rendered":"YOU’RE COMPARING DIAMONDS WRONG!"},"content":{"rendered":"
\"You're<\/div>\n

STOP!<\/h2>\n

\nThink you know how to Compare Diamonds and Prices?<\/strong><\/p>\n

THINK AGAIN!<\/h2>\n

\nChances are you’re WRONG!<\/strong><\/p>\n

\nAnd I know this because I see it Every Single Day…<\/p>\n

\nA Couple comes into the Store to Shop and Compare Diamonds. They’ve been all over town and know EXACTLY what they want<\/strong>.<\/p>\n

Or So They Think!<\/h2>\n

\nThey walk up to me and say “I’d Like to see a 1 Carat Certified Diamond, I1, E, Please!<\/strong>“<\/p>\n

\nI Go Get One<\/strong>.<\/p>\n

\nThey look at the Stone and then look at the Price, and that’s how they Compare Diamonds!<\/strong><\/p>\n

It’s all Very, Very Wrong!<\/h2>\n

\nTo Prove this Point<\/strong>, let me show you Two Diamonds…<\/p>\n

\nBoth 1.00 Carats<\/strong>, Both Certified<\/strong>, Both I1 Clarity<\/strong>, and Both E Color<\/strong> Diamonds…<\/p>\n\n\n\n\n
CARAT WEIGHT, CLARITY, COLOR, CERTIFIED<\/strong><\/td>\nPRICE<\/strong><\/td>\nVIEW<\/strong><\/td>\n<\/tr>\n
1.01, I1, E, CERTIFIED<\/strong><\/td>\n$3,210<\/strong><\/td>\nVIEW<\/a><\/td>\n<\/tr>\n
1.03, I1, E, CERTIFIED<\/strong><\/td>\n$5,090<\/strong><\/td>\nVIEW<\/a><\/td>\n<\/tr>\n<\/table>\n

See the Difference in Price?<\/h2>\n

\nJust a Couple Thousand<\/strong>. Right?<\/p>\n

\nCrazy eh?<\/strong><\/p>\n

\nYou Can’t Compare Diamonds this way. Why?<\/strong> Because you’re only Comparing 3 Things:<\/strong><\/p>\n

Color, Clarity, and Price<\/h2>\n

\nAnd if you Compare this way, you’re Missing the Boat!<\/strong><\/p>\n

\nFor to Truly Compare Diamonds, you need to Compare EVERYTHING!<\/strong><\/p>\n

\nBecause Color and Clarity are just a Small Portion of what makes a Diamond Beautiful<\/strong>. In fact, there are way more Important Aspects to Consider…<\/p>\n

Things Like:<\/h2>\n

\n<\/p>\n