WHAT DIAMONDS ARE PEOPLE BUYING?

Confused?

Looking for a diamond, but don’t know what to buy?

Let other purchases guide you…

Knowing what size, quality, shape, and price of diamonds that other people are buying (and the mounting they choose), can help you decide on the perfect ring for you.

Point you in the right direction

James Allen makes it easy. They have a page on their website featuring recently sold rings (to give people inspiration and ideas). It shows you the exact diamonds, color, clarity, cut, everything, that people have purchased right now… And you can even design a ring similar to it if you like. It’s cool and convenient.

Take a peek:

But what’s even more fascinating is listing and comparing all of these details. You can pinpoint exactly what the top quality is (talking center stones only), and what’s popular.

So let’s do that…

The latest 20 diamonds sold are:

(latest 20 at the time of this post)

1. .90 Round, VS2 Clarity, I Color, Excellent Cut
2. .70 Oval, SI1 Clarity, F Color, Good Cut
3. .70 Round, IF Clarity, H Color, Excellent Cut
4. .91 Emerald, VVS2 Clarity, E Color, Good Cut
5. .80 Round, VVS2 Clarity, E Color, Very Good Cut
6. .91 Round, SI1 Clarity, I Color, Very Good Cut
7. .90 Round, SI1 Clarity, H Color, Excellent Cut
8. 1.01 Oval, SI1 Clarity, H Color, Good Cut
9. .90 Round, VS1 Clarity, J Color, Excellent Cut
10. .90 Round, VS1 Clarity, E Color, Very Good Cut
11. 1.01 Cushion, VS1 Clarity, E Color, Very Good Cut
12. 1.00 Princess, VS1 Clarity, I Color, Good Cut
13. .90 Round, SI1 Clarity, H Color, Excellent Cut
14. 1.00 Round, VVS2 Clarity, J Color, Excellent Cut
15. .90 Round, VS2 Clarity, I Color, Excellent Cut
16. .80 Round, VS2 Clarity, I Color, Excellent Cut
17. 1.00 Princess, SI1 Clarity, E Color, Very Good Cut
18. .85 Princess, VVS2 Clarity, E Color, Good Cut
19. 1.02 Princess, VVS2 Clarity, E Color, Good Cut
20. 1.00 Round, VVS2 Clarity, K Color, Excellent Cut

Now let’s compare diamonds to learn more:

Creating a chart for myself, I went through and listed all of the diamond qualities (starting with color), and then averaged them out.

The most popular color was E

E color is pure white and exhibits zero color whatsoever in the diamond. It’s ultra-white, and ultra-bright (my favorite color handsdown).

After E, came H. H is at the top half of the Near Colorless color range. It’s considered a “fine white” diamond, and will still face up white (not yellow, or off yellow).

The leading clarity was SI1

SI1 is the most popular clarity because all of the inclusions are invisible to the eye (unless you magnify the diamond). It’s eye-clean and faces up beautifully.

After SI1, the next most popular clarities were higher up the chart; VS1, VS2 and VVS2 (all top notch diamonds).

The average cut was excellent

Almost all of the diamonds shown above have “excellent” cut grades. Excellent is the best there is (using GIA‘s grading system), and will give you outstanding brilliance, fire, and scintillation (more sparkle than any other cut). It really is the only cut I would recommend buying. The visual difference alone will blow you away! It’s night and day.

The average carat weight was .90 CT

This carat weight is wonderful. It’s a light-carat (just a tad smaller than a full carat – which helps keep the cost down). 90 points looks large, looks like a carat, but can actually save you thousands on your purchase.

So let’s look at the price…

The average price (adding everything up and dividing it by 20), came out to be:

$4,380

It’s a perfect price range for an engagement ring, and it gets you a great looking ring with a huge carat weight. Compare these prices to what you find in mall stores and you’ll see. There is no comparison.

What we also learned was this:

When people shop for loose diamonds, they are looking for quality. The shape of the stone varied a little, but the round brilliant cut diamond came out on top (second is the princess cut).

So putting all of this information together, this is the most popular diamond sold today:

CARAT WEIGHT, CLARITY, COLOR, CUT	PRICE	VIEW
.90 CT, SI1, E, EXCELLENT	AVG: $4,400	VIEW

So knowing what sells, and what other people pick, can help you decide on the right diamond to buy.

See all the 90 point, SI1 clarity, E color, Excellent cut round diamonds HERE at James Allen (the lowest prices online).

Cheers! :)