CERTIFIED WHEN? WHY THE DATE MATTERS…
“Always buy a certified diamond!” That’s what everyone tells you. It’s good advice… But what they don’t tell you is this: Check the date, as well. Because the date is much more important than you [Read More…]
“Always buy a certified diamond!” That’s what everyone tells you. It’s good advice… But what they don’t tell you is this: Check the date, as well. Because the date is much more important than you [Read More…]
Rounds are expensive. In fact, if you compare them with any other cut of diamond (princess, pear, cushion, radiant…) of the same color, clarity, and carat weight, you’ll see rounds are always the most expensive. [Read More…]
Everyone is so hung up on color and clarity… “It must be VS!” “You need G color or higher!“ “It has to be certified!“ But very little time, thought or effort is put into “cut“. [Read More…]
MAGIC? Yes, as in the price magically jumps once you hit those milestone carat weights… But first… What are milestone carat weights? Main weights, or popular weights, are the standards that make understanding weights easy. [Read More…]
Hold up… You’d be amazed at how many times a year jewelers hear customer’s say: “That’s not my diamond!” At least a couple of times, for sure. It usually happens after the jeweler cleans their [Read More…]
This stinks. Or should I say, it doesn’t… YET! HA! For it’s a fake engagement ring that farts. Seriously. First imagine her eyes when she sees a ring box… And then imagine her surprise when [Read More…]
Story: (You’ll like this one!) A customer is telling me about her visit to another jeweler. She says the salesperson showed her certified diamonds. Great! She said the diamond looked “wonderful“. Then she says the [Read More…]
Consider this… Before you go shopping for a diamond, before you go looking for the perfect engagement ring for her, there are a few things that you might want to consider… I call them shopping [Read More…]
“It’s engraved?” Many, many loose certified diamonds sold on the market are inscribed! Which means, there are numbers, letters, or even words engraved or etched on the side of the diamond. Laser inscriptions get laser [Read More…]
This has got to be one of the coolest styles of engagement ring cases I’ve ever seen. It’s nothing like the ordinary ring box… In fact, it’s flat. It’s actually the size of a wallet, [Read More…]
One thing’s for sure… Lab-grown diamonds are here to stay. Because last year was an explosion of lab-grown diamonds everywhere, in every jewelry store, in all the catalogs, ads, billboards…It was lab-grown diamonds getting radio [Read More…]
Interested in buying a diamond? Want to know what the most popular cuts are? What shapes of diamond are the best sellers? Good! That’s what I’m doing today… Talking about the hot and now. Because [Read More…]