DIAMOND CUT
Take a diamond ring and tilt it back and forth in the light. You see those sparkles and flashes of light? That’s the life and beauty of a diamond. That’s what we crave. That’s what [Read More…]
Cut
WHAT DIAMONDS ARE PEOPLE BUYING?
Confused? Looking for a diamond, but don’t know what to buy? Let other purchases guide you… Knowing what size, quality, shape, and price of diamonds that other people are buying (and the mounting they choose), [Read More…]
A ONE CARAT DIAMOND FOR JUST $1,770
Nice… I would imagine this diamond would sell within a day or two… Why? Because not only is it the cheapest 1 carat diamond… But it actually faces up really, really well. Usually cheap 1 [Read More…]
WHAT’S THE MILLIMETER SIZE OF YOUR DIAMOND?
A lady comes into the jewelry store looking to upgrade her diamond engagement ring because it was “dull and didn’t sparkle”. The appraisal she got with the ring said her diamond was a round brilliant [Read More…]
THE QUEST FOR THE PERFECT DIAMOND
Customers are always shopping for “the perfect diamond“. They spend countless hours looking at diamonds under a microscope or a 10x jeweler’s loupe trying to find the most perfect diamond in the world. I tell [Read More…]
IS IT SAFE TO BUY A DIAMOND ONLINE?
Every day someone makes their very first purchase online and every day a sucker is born. So the big question is: Should you buy a loose diamond on the web or will you be ripped [Read More…]
THE BEST SHAPE FOR A MARQUISE CUT DIAMOND
The marquise cut diamond is an odd creature… It used to be a really popular cut of diamond back in the 90’s. Then the princess cut diamond stole most of its glory and spotlight. Just [Read More…]
SAVE 10 GRAND ON THIS DIAMOND
10 Grand? Savings? You bet… It’s so easy to save that much money on diamonds (and in this case BIG diamonds), if you shop and compare before you buy. Companies like James Allen and Blue [Read More…]
COMPARING JEWELERS AND DIAMOND PRICES
When will customers learn? They wander around the store and finally ask me for the price of a diamond in the jewelry showcase. I tell them. Then they say that they saw the same ring [Read More…]
DOES YOUR DIAMOND LEAK?
Wait, what? Diamonds leak? You bet. But some of this leakage is good, and other leakage is bad. First off, what is leakage? Leakage is when light enters a polished diamond, bounces around internally, then [Read More…]