IS IT SAFE TO BUY A DIAMOND ONLINE?
Every day someone makes their very first purchase online and every day a sucker is born. So the big question is: Should you buy a loose diamond on the web or will you be ripped [Read More…]
Cut
THE BEST SHAPE FOR A MARQUISE CUT DIAMOND
The marquise cut diamond is an odd creature… It used to be a really popular cut of diamond back in the 90’s. Then the princess cut diamond stole most of its glory and spotlight. Just [Read More…]
SAVE 10 GRAND ON THIS DIAMOND
10 Grand? Savings? You bet… It’s so easy to save that much money on diamonds (and in this case BIG diamonds), if you shop and compare before you buy. Companies like James Allen and Blue [Read More…]
COMPARING JEWELERS AND DIAMOND PRICES
When will customers learn? They wander around the store and finally ask me for the price of a diamond in the jewelry showcase. I tell them. Then they say that they saw the same ring [Read More…]
DOES YOUR DIAMOND LEAK?
Wait, what? Diamonds leak? You bet. But some of this leakage is good, and other leakage is bad. First off, what is leakage? Leakage is when light enters a polished diamond, bounces around internally, then [Read More…]
ARE DIAMONDS WITH EXTRA FACETS BETTER?
What’s up with the jewelers that sell diamonds that are “supposed” to be better than regular diamonds? They claim their diamonds have more sparkle, more fire, and more life in them. These are diamonds with [Read More…]
THE PROBLEM WITH CUT
Cut is such a complex topic. Sure it has crown and pavilion angles, width and depth percentages, table thickness, culet size and so forth… But what makes cut even more confusing… The terminology of cut: [Read More…]
LOOKING FOR A BIG DIAMOND?
B I G If you’re in the market for a large diamond, then you don’t have a lot of choices… Because most stores have a very limited quantity of diamonds over 2.00 carats. They may [Read More…]
DON’T BUY A DIAMOND SOLITAIRE THAT’S PRE-SET
Pre-Set: Already set. Already in the mounting. Already under prongs… DON’T BUY IT! That is, if you’re serious about buying a decent quality of diamond, or want to find the best diamond for the best [Read More…]
DIAMOND DEAL OF THE DAY: 09-18-2018
Today’s Deal: 09-18-2018 It’s one HUGE HUGE diamond… A cushion cut diamond that’s 2.14 carats. That’s massive in size, and LOW in price. Actually, lower than most 1 carat diamonds. For this diamond sells for [Read More…]