TODAY… This is the deal. September 21st, 2023, and this diamond featured below is insanely top-quality, and comes with a crazy low-price. It’s an internally flawless lab-grown diamond, that’s 1.11 carats of pure perfection. With [Read More…]
Viewing diamonds close-up is essential to buying diamonds. If you aren’t looking closely at what you’re purchasing, you could be buying the wrong diamond, and not getting the most for your money. But, there are [Read More…]
Learn FAST! For all you really need to know is the basics about diamonds. That way you can buy a great looking diamond, and not get ripped off. Sure you could study for hours, you [Read More…]
There are tons of articles on the ideal cut diamond. But unfortunately they all pertain to the round cut, or brilliant cut diamond. In fact, if you look at “cut” in the 4C’s of diamonds, [Read More…]
The traditional brilliant cut diamond, often referred to as the “round brilliant,” is known for its spectacular facets. They are often referred to as 58 facets. But that’s not entirely true. You see, some diamonds [Read More…]
What is a diamond girdle? A girdle is the thin rim that runs around the entire outside of your diamond. It’s easier to see if you turn your diamond sideways and look at it. The [Read More…]
I’ve talked about this before, but new situations arise that deserve a second look. I had a customer come into the store last week to get her ring cleaned. She said she had a prong [Read More…]
When it comes to shopping for diamonds, many factors influence the price, such as carat weight, color, clarity, and cut. While some diamond cuts may be pricier due to their popularity (round diamonds) or rarity, [Read More…]
Here’s the problem with hearts & arrows diamonds… You only see them once! That’s right. You only view those stunning hearts and arrows shapes one time; When you Buy it! After that, you never see [Read More…]
Amazon? Buying a diamond engagement ring on Amazon? Seriously, if you look at the stars and comments that people leave on Amazon, you’ll see, hundreds of people do it every single day. But, before you [Read More…]
People love to look at diamonds. I love showing them. But there are 6 basic steps to examining a diamond. Things that could make or break a potential diamond sale. It’s MUST-DO tricks that can [Read More…]
It’s gone… Diamond cut is not only missing from most engagement ring conversations, but hidden as well. Most salespeople won’t even bring up “cut” (unless you do it first). And even if they do, it’s [Read More…]