THE 5TH C OF DIAMONDS
Almost every jewelry store, every diamond book, and every jewelry salesperson will tell you that there’s a 5th C. We already know the 4C’s are cut, color, clarity and carat weight… But some jewelers like [Read More…]
CERTIFIED DIAMOND GRADED IN THE MOUNTING?
Here’s a good question: What does “graded in the mounting” mean? You’ll often see this disclaimer on diamond certificate reports or jewelry appraisals… And it means exactly what it says. Your stone or diamond has [Read More…]
JEWELRY MAZE
Are you bored? How about a little fun? A jewelry related puzzle maze. One that will pass the time. Start where it says Start Here and work your way through the maze to the end. [Read More…]
MUST ASK DIAMOND SHOPPING QUESTIONS
10 diamond buying questions Buying a diamond or engagement ring? Good! But before you commit to that deal, make sure you ask the jeweler these 10 important questions. Once you find the answers you’ll be [Read More…]
EARRING GOOP ON YOUR POSTS?
What is that thick, white, mountain of crud on your earring posts? Cottage cheese? Ladies and gents, what are you thinking? Why don’t you clean your earrings? You know, those gold and diamond things you [Read More…]
IS DIAMOND CLARITY REALLY RARE?
“I know clarity!” When people think of diamond clarity and the 11 different clarity groups: FL, IF, VVS1, VVS2, VS1, VS2, SI1, SI2, I1, I2, I3, they tend to think of them as equal and [Read More…]
BUYING JEWELRY FOR SPECIAL OCCASIONS ONLY
“Only a special occasion?” Why is it that jewelry is usually only given as a gift or a present for a special occasion? You know what they are: Anniversaries, valentine’s day, birthdays, Christmas, mother’s day, [Read More…]
SHOPPING FOR DIAMONDS BY PHONE SUCKS!
You know who you are! You call up a jewelry store looking for the price of a 1 carat certified diamond, SI1 clarity, G color (on sale here for $5,600). We give you the price. [Read More…]
JEWELRY STORE’S MAILING LISTS
“NO???” Every year, and every holiday season brings a flood of jewelry store’s catalogs and coupons to my mailbox. (Sales, coupons, discounts… But, it also reminds me of a cute little story about mailing lists… [Read More…]
DO CHAINS WEAR OUT?
Do Chains wear out? Certainly! Chains are just like everything else in life. They wear down, get old, erode, weaken, break, bend, kink and stretch. And you can’t blame them either… We wear our chains [Read More…]