DON’T GO RING SHOPPING WITH YOUR PARENTS
Grown men come into the jewelry store to shop for their diamond engagement ring, and what do many do? They bring their parents! Why do they do this? I don’t know. Is there anything that [Read More…]
WHO’S DIAMOND GRADING YOUR DIAMOND?
If you go from jewelry store to jewelry store and compare diamonds, first thing you’ll notice is that even though you just looked at diamonds that are the same clarity and color and carat weight, [Read More…]
PICKING THE RIGHT MOUNTING FOR YOUR DIAMOND SHAPE
Many people spend weeks and months choosing the perfect diamond. They scrutinize over all sorts of details: shape, cut, color, clarity and carat weight. They fret over certification and girdle thickness. They sweat over percentages [Read More…]
THE QUEST FOR THE PERFECT DIAMOND
Customers are always shopping for “the perfect diamond“. They spend countless hours looking at diamonds under a microscope or a 10x jeweler’s loupe trying to find the most perfect diamond in the world. I tell [Read More…]
WHY YOUR PRONGS KEEP BREAKING
We had a customer come into the store complaining about a broken prong on her diamond engagement ring. “It broke again!” She had the ring for only 8 months and already had 3 of the [Read More…]
WHAT’S THE BEST DIAMOND COLOR TO BUY?
Diamond color can be confusing for many customers. Especially to the untrained eye. Diamonds and diamond color, for the most part, can look the same. So what’s a customer to do? The difference in price [Read More…]
THERE’S GOLD IN THEM THERE TEETH
I’m in the shop of the jewelry store talking to the jeweler one day. The owner comes back carrying some small white objects in his hand. I take a closer Look and see that he’s [Read More…]
WHAT ARE NUDE DIAMONDS?
Nude? What? It’s true, there’s actually a new line of diamonds on the market called “Nude Diamonds“. (Just be careful when you Google that…) Created by the LeVian company, these diamonds have reinvented the jewelry [Read More…]
ADDICTED TO JEWELRY, DIAMONDS & GOLD
I have customers that come into the store every single week to buy new jewelry. No lie. (You know who you are.) These ladies (I’ve never seen a man with jewelry addiction, but that’s not [Read More…]
WHEN DO YOUR PRONGS NEED TO BE RETIPPED?
Are your prongs worn and broken? Do you even know where to look? Do you even know what a prong is? A lot of people don’t. And that’s where the problem starts. Retipping? Retipping, or [Read More…]