A, B, C, DIAMOND COLOR
A, B, C… Easy as 1, 2, 3… But not so easy when it comes to diamond color. Diamond color (the GIA diamond color grading scale) is D-Z… Which begs the question: Where is A, [Read More…]
WHY SI1 CLARITY?
SI1 really is the ultimate clarity. No, it’s not the top, but it’s certainly not the lowest clarity either. SI1 sits right in the middle. And that’s what makes them so ideal. SI1 is an [Read More…]
PRETTIER WOMEN GET MORE EXPENSIVE ENGAGEMENT RINGS
WHAT W H A T ? ? ? What a crazy study… A new study from Western Oregon University, from Springer’s journal Evolutionary Psychological Science, found that men were willing to spend MORE money on [Read More…]
.90 CARAT DIAMONDS – THE SWEET SPOT!
90 Points That’s .90 carats… The sweet-spot for diamonds. For this size of this diamond is perfect in so many ways: They look big They appear just like a 1 carat diamond They’re cheaper And [Read More…]
DIAMONDS VULNERABLE TO DAMAGE
Worried about your diamond? Many people are. After all, it’s one of the most valuable purchases you’ll make your entire life. So what diamonds are vulnerable to damage? What makes a diamond weak? Let’s find [Read More…]
3-D HEART-SHAPED LETTER PENDANTS
3-D… This isn’t the Twilight Zone, it’s modern day jewelry… 3 Dimensional initials that will take your necklace to the next level… Featuring 3D heart-shaped initial pendants (a heart and a letter), that hang vertically [Read More…]
10 HOT JEWELRY DEALS 09-13-2018
Monday is sizzling HOT! Especially when there’s bling and discounts. Huge discounts… Like 80% off or more! Fun things like wrist watches, earrings, pendants, and bracelets… All bargain priced, and all on sale right now! [Read More…]
TOP 10 FACTS ABOUT DIAMONDS
Ready for some FUN? How about some of the most interesting, and “must-know” facts about diamonds. Things that will teach you trivia about the most valuable stone in the World. So let’s begin… Top 10 [Read More…]
DIAMOND RARITY IS A FACTOR IN PRICE
The more rare a diamond is, the more expensive it becomes. So what makes a diamond rare? Most people would say size (carat weight), others say the best cut, or flawless… But truthfully, it’s EVERYTHING! [Read More…]
THE MOST FAMOUS ENGAGEMENT RING IN THE WORLD
Princess… Let’s face it, Kate Middleton is the modern day princess. And her engagement ring is the most perfect ring ever. With a gigantic royal blue Sapphire gemstone, surrounded by hordes of lustrous diamonds, her [Read More…]