THE PERFECT ENGAGEMENT RING DIAMOND
Perfect? Okay, it’s not a “perfect” diamond, as in the best category in every field… But it is perfect to me. And what makes it perfect to me, is the quality you get for the [Read More…]
DIAMOND CLARITY POSTS
Popular clarity When it comes to diamonds, clarity is the most searched term there is. It seems like everyone wants to know if a particular diamond clarity is good or bad. When in reality… Clarity [Read More…]
WHAT ARE SEMI-MOUNTS?
You always see rings listed online and in jewelry catalogs as “semi-mounts“. What exactly does this mean? “Semi-mounts” are a name given towards a mounting that’s only semi-completed. It’s not fully finished. It’s missing the [Read More…]
INTIMIDATING JEWELRY STORES
Jewelry stores are intimidating. So much so that it makes me feel sorry for people. Everything about jewelers is intimidating. From the second you walk into a store to the minute you leave, you’re in [Read More…]
WHAT’S THE MOST RARE DIAMOND COLOR?
Hands down, it’s RED! Red diamonds are so rare in nature, finding any is difficult (in fact, at the time of this writing, James Allen has zero in stock, and they carry thousands of fancy [Read More…]
THE BEST TIME OF DAY TO BUY DIAMONDS?
Many people don’t realize this, but the time of day that you decide to buy a diamond, really can affect your whole diamond buying experience. Time of day matters. Choosing the right time of day [Read More…]
WHY JEWELRY IS THE BEST GIFT
There are so many gift giving opportunities each year: Holidays, birthdays, anniversaries. Not to mention, weddings, baby showers, graduations, promotions, celebrations and births. With all these gifts to give, what gift works the best? Jewelry! [Read More…]
G COLOR DIAMOND COLOR
Colors of white: Walk into any paint store and look at all the different colors of white. There’s ultra-white, mint-white, white-orchid, waterfall-mist, eggshell-white… The point is, there are literally hundreds of different shades of white. [Read More…]
IS DIAMOND CLARITY REALLY THAT IMPORTANT?
How important is diamond clarity? Should you worry about clarity? Well, on a scale of 1-10 (10 being the best), I would give clarity a rating of 4. Only a 4? Surprised? Don’t be. The [Read More…]
SATURDAY IS WATCH BATTERY DAY
Rant/ I’ll never understand this. Saturday is watch battery day! Saturday is the day that every person in the city decides to come into the jewelry store and get their watch battery changed. It never [Read More…]