Buying online? You should. Here’s why: There are many reasons why buying diamonds online is beneficial, and here are the top reasons why: 1) Selection: You can literally find everything online. Every brand, every size, [Read More…]
Let’s play a game… I’ll show you three rings, your goal is to choose the most expensive ring by appearance only. You’ll get no info (yet). You’ll get no carat weights or quality, all that [Read More…]
This is crazy of course, something that doesn’t hold true for everyone. But for the most part, it’s reality, and it’s what’s happening today. Men and women shop so differently when they pick out an [Read More…]
Let’s face it, not, everyone has the time, nor wants to drive all over the city looking for a diamond engagement ring, trying to decide which ring to buy, and which diamond is the best [Read More…]
I had a customer come into the jewelry store the other day. She asked me about getting her diamond ring re-tipped. She said the prongs were flat and catching and she was afraid her diamond [Read More…]
Are you looking for a HUGE HUGE diamond? One that is about as perfect as you can buy? Well, this 5.00 diamond takes the cake. It’s a massive lab-grown diamond that is not only stunning, [Read More…]
In the old days, everyone proposed. The man bought the ring secretly and got down on one knee to propose. That was the standard and the wonderful shock and surprise. But is that still the [Read More…]
It’s not easy being green. Sure, you have Kermit, Yoda, Shrek, Slimer, Yoshi, Oscar the Grouch, the Grinch, and the Green M&M to name a few, but there is one more elusive and rare shining [Read More…]
If you go diamond shopping, and you’re looking at loose diamonds, generally for an engagement ring, then the one golden rule is this: if they don’t show you the diamond under a microscope, or at [Read More…]
Ok let’s break this down. Flawless Diamonds (FL) are the best and cleanest diamonds on Earth. This means there are no flaws inside the diamond at all under ten powered (10x) magnification. It’s perfectly clean. [Read More…]
First off, there are two different categories of VS diamonds. They are VS1 and VS2. VS1 is the higher clarity and better of the two grades. VS diamonds have small insignificant inclusions in the stone [Read More…]
I’ll show you one image of one diamond, and your goal is to tell which clarity of diamond it is. And to refresh your memory about diamond clarity, I’ll show you the classic diamond clarity [Read More…]