THE 5TH C OF DIAMONDS
Almost every jewelry store, every diamond book, and every jewelry salesperson will tell you that there’s a 5th C. We already know the 4C’s are cut, color, clarity and carat weight… But some jewelers like [Read More…]
Diamonds
CERTIFIED DIAMOND GRADED IN THE MOUNTING?
Here’s a good question: What does “graded in the mounting” mean? You’ll often see this disclaimer on diamond certificate reports or jewelry appraisals… And it means exactly what it says. Your stone or diamond has [Read More…]
MUST ASK DIAMOND SHOPPING QUESTIONS
10 diamond buying questions Buying a diamond or engagement ring? Good! But before you commit to that deal, make sure you ask the jeweler these 10 important questions. Once you find the answers you’ll be [Read More…]
IS DIAMOND CLARITY REALLY RARE?
“I know clarity!” When people think of diamond clarity and the 11 different clarity groups: FL, IF, VVS1, VVS2, VS1, VS2, SI1, SI2, I1, I2, I3, they tend to think of them as equal and [Read More…]
SHOPPING FOR DIAMONDS BY PHONE SUCKS!
You know who you are! You call up a jewelry store looking for the price of a 1 carat certified diamond, SI1 clarity, G color (on sale here for $5,600). We give you the price. [Read More…]
DO YOUR DIAMOND FACETS LINE UP?
“Now that’s cool!” Have you ever studied your diamond under a microscope? I mean, really studied it? A good portion of the public has looked at their diamond under 10x magnification (what diamonds are graded [Read More…]
DIAMOND QUALITY VERSUS QUANTITY
“The same price?” This is a topic that a lot of people have a hard time understanding. How can completely different carat weights (quantity) be all the same exact price? Example: Let’s take 5 different [Read More…]
IDENTICAL DIAMONDS LOOK DIFFERENT
“They look different!” Have you ever compared 2 diamonds side by side that have the exact same clarity and color and yet, they both look totally different? SI1 clarity – G color For this post [Read More…]
WHAT IS DIAMOND GRADE BUMPING?
Scenario: You buy a big beautiful diamond. It’s a massive 1.50 carats. The clarity is exceptional – VS2 clarity. The color is impressive – F color. You spend $13,000 for the diamond and are completely [Read More…]
THE ONLY THING THAT MATTERS WITH CARAT WEIGHT
One thing… MM. (Not talking about the rapper.) That’s all that really matters with carat weight. Why only 1 thing? Because carat weight is just like any weight. It’s a weight, a size, a unit [Read More…]