DOES FLUORESCENCE AFFECT PRICE?
Fluorescence is a funny thing… Most people don’t know what it is, or have never heard about it. And, most jewelers and jewelry stores don’t even bring it up. Not even when discussing certification and [Read More…]
Diamonds
PICK THE MOST EXPENSIVE DIAMOND
Gametime… I’m going to show you 6 round brilliant cut diamonds. They are all different carat weights, colors, clarity and cuts. Do you think you could pick which diamond is the most expensive from the [Read More…]
THE 7 BENEFITS OF A ROUND DIAMOND
Shopping for diamonds? Trying to decide which shape to buy? There are so many wonderful choices: round, princess, radiant, pear, cushion, heart, marquise, asscher, oval cut… Which shape is the best to use? The round, [Read More…]
THE CHEAPEST 2 CARAT DIAMOND RIGHT NOW
It’s BIG! 2 carats (double the dream size). And it’s clean too! VS2 clarity is beautiful, impressive, and highly stunning. Just a few small inclusions that are visible under magnification. And this particular 2 carat, [Read More…]
CHIPS AND CRACKS ARE INCLUSIONS
People think that if a new diamond is cracked, that it’s crappy. “The jeweler sold me a broken diamond!“ They got ripped off! They blame the jeweler for selling them worthless junk. But this is [Read More…]
DO DIAMONDS LEAK LIGHT?
Diamonds leak? YES! Diamonds leak light, which means, they’re losing brilliance, sparkle, fire and life. And let’s face it, the sparkle in a diamond is why we love them so much. If it wasn’t for [Read More…]
$39.96 GETS YOU REAL 14K DIAMOND STUD EARRINGS
Real Diamonds! This is the best deal on diamond stud earrings on the net. Seriously! I searched all the leading jewelry stores (Kays, Helzberg, Zales, Fred Meyer, Jareds…) and couldn’t find anything even close to [Read More…]
PRINCESS CUT DIAMOND IDEAL PROPORTIONS
There are tons of articles on the ideal cut diamond. But unfortunately they all pertain to the round cut, or brilliant cut diamond. In fact, if you look at “cut” in the 4C’s of diamonds, [Read More…]
BUY WHAT YOU LOVE
“NICE!” A great point was brought up the other day by Elizabeth “Beth Anne“. I was on Twitter talking about my last post VVS versus VS. I posted the question: “Would you choose VS or [Read More…]
VVS CLARITY VERSUS VS CLARITY
VVS vs VS? VVS versus VS is not a battle between the two clarities. It’s more of a closer look and comparing them. I will give you My verdict at the end of the post [Read More…]
DON’T PAY FOR FEATURES YOU CAN’T SEE
If you can’t see it, don’t waste your money on it. Put your hard earned greenbacks into something you can see. Unless you just have money to burn… Because when it comes to diamonds, somethings [Read More…]
$500 DIAMOND ENGAGEMENT RINGS
It’s true… You can buy a diamond engagement ring for $500 (or less). And believe it or not, but you can find some really nice looking rings (rings that look much more expensive). Whether you’re [Read More…]