Ever shop in the mall for jewelry?
Did you ever notice that a lot of the jewelry stores carry just about the same merchandise?
It’s all the same.
The same items, the same policies, the same sales and promotions…
It doesn’t make for very good competition or comparison, now does it?
How is anyone supposed to get a real deal?
They’re all the same.
Duplicate items ten thousand strong.
Why is it all the same?
There’s a very good reason why a lot of the pieces, prices, promotions, and policies are the same… And that’s because a lot of these jewelry stores are owned by the same corporation.
Huge parent companies with thousands of stores nationwide and bulk loads of inventory… of all the same quality and pieces.
Let’s take a look at these mall jewelry stores to understand more…
Sterling Inc. is our first example. Sterling has over 3600 jewelry stores nationwide. They have them all over the country under 13+ different brand names.
A lot of these names will be very familiar to you (highly commercialized!) You could probably walk into any shopping mall and see at least 2 or 3 of them at any given time.
A local mall near me hosts 4 of their chain stores (and there’s only 6 jewelers in the mall). They are: Kay Jewelers, J.B. Robinson Jewelers, Zales and Osterman Jewelers.
It’s almost shocking to find that many stores all owned by the same company under one roof.
4 out of 6?
The list of Sterling Inc. (Signet Group in the UK) brand names are:
- Kay Jewelers
- Jared the Galleria of Jewelers
- Zales Jewelers
- J.B. Robinson Jewelers
- Marks & Morgan Jewelers
- Belden Jewelers
- Weisfield Jewelers
- Osterman Jewelers
- Friedlanders Jewelers
- Rogers Jewelers
- Goodman Jewelers
- LeRoys Jewelers
- H. Samuel (UK)
- Ernest Jones (UK)
- Gordon’s Jewelers
- Peoples Jewelers (Canada)
- Mappins (Canada)
- Piercing Pagoda
- Zales Outlet Diamond Store
So it’s no wonder as you shop from store to store that you’ll see all the same products with all the same prices.
(Don’t want to undercut their own stores.)
Even their catalogs and websites look similar.
Samuels Jewelers is another big company with 132 brand name stores.
(Owned by Gitanjali USA – part of the De Beers site holder company, digico group).
Their jewelry store names are:
- Samuels Jewelers
- Samuels Diamonds
- Schubach Jewelers
- Rogers Jewelers
- Andrews Jewelers
Fred Meyer Jewelers
Fred Meyer Jewelers (400 stores) is in the same boat. They have stores by different names and even have some in the Kroger food stores.
(Would you like a potato with your carat?)
Their names are:
- Fred Meyer Jewelers
- Littman Jewelers
- Fred Meyer Market Place Stores
- Kroger Marketplace Stores
- Barclay Jewelers
Now, it is refreshing to see that there are some jewelers out there that only operate under one brand name.
(Which also means they’ll have only one jewelry store in the mall.)
Jewelry stores like:
- Goldsmith Jewelers
- Ultrastores Jewelers
- Reeds Jewelers
- The Jewelry Exchange
- Helzberg Jewelers (230 stores)
- Bailey Banks & Biddle Jewelers
- Rogers & Hollands Jewelers
- Ross & Simons Jewelers
- Tiffany & Co. Jewelers (150 stores)
- Shane Co. Jewelers (20 stores)
The bottom line is:
It’s good to know who you’re dealing with and what the companies are.
Because if you’re shopping and comparing prices in the mall, and doing so at the same company… It’s not a real comparison.
“The prices are the same everywhere, so I might as well buy it!” ???
To really compare prices and jewelry, you really need to compare companies inside and outside of the mall.
Now there’s nothing wrong with shopping from these huge corporations… They have fairly good products with good prices and policies… But why do they need so many stores with so many different names in the same mall?
Think about it…
If you were to ever have a problem with one jewelry store (it happens), and you swear to yourself that you’ll never shop there again… Guess what? The next jeweler down the line could be the exact same company.
So shop and compare jewelry and jewelry stores. They are not all the same.
Compare corporate jewelers to independent jewelers. You never know, you may find some pretty cool unique stuff.
Plus, it’s the only way to truly know if you’re getting the best goods at the best deals.
And that’s thinking outside of the box.
And to really compare, check out the James Allen website. Their prices will blow you away. You’ll save thousands from any mall store. Guaranteed!
Author Richard Scott. Certified Diamontologist and Gemologist. 30 years of experience.
Let Richard help you choose the best diamond, the most dazzling engagement ring, and save as much money as possible. Read more about the author here. Follow Richard on social media; Twitter, Facebook, Pinterest. Contact Richard Scott here.