Want to know a secret?
If a website, catalog, or flier doesn’t list the actual quality of the diamond…
There’s a reason for that!
It’s probably BAD QUALITY!
Bad, as in low color and low clarity (as in SI2, I1, I2, I3 clarity, and J-K-L-M color).
For if the diamond quality were high, then they’d go out of their way to tell you that.
(The same is true for salespeople… If they don’t tell you what quality the stone is, they’re hiding something.)
So if you don’t see any quality (the 4C’s) listed, then…
ASSUME the WORST!
Look at these fliers and catalogs as examples…
You’ll find very little info, confusing info, or NOTHING listed at all about the cut, color or clarity.
All you generally see if the carat weight (which is still listed as “approximate“), and price.
Department stores are guilty of this big time, because they usually carry nothing but low quality goods.
And even websites often don’t list all the info, like cut, certification, polish, symmetry or fluorescence.
It’s just a guessing game.
So I always say, if they don’t tell you, or bring it up, then they’re probably bottom of the bucket.
You do get what you pay for.
And if it’s cheap, then the diamonds will be cheap as well.
They’ll more than likely be cloudy, full of inclusions, have huge black spots, little sparkle, and may even be chipped or cracked.
Proceed with caution.
If you don’t see the 4C’s listed, you should probably think twice.
Or at least inquire and find out.
Is a deal worth the risk?
Do you want a crappy stone?
Only you can answer that.
If it were me, I would shop at James Allen and buy SI1, D-E-F, Excellent Cut, 1 Carat Rounds. Those are the ultimate stones.
14k Wheat Chains
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