WHY ARE GOLD CHAINS DIFFERENT COLORS?
“I want to buy a chain.” A lady comes into the jewelry store to buy a gold chain for her pendant. So I show her some different styles on the case so she can look [Read More…]
IDEAL CUT DIAMONDS
“It’s ideal!” Ideal cut diamonds are solely determined by proportions and percentages that maximize the appeal of a diamond. The ideal cut was created by a man named Marcel Tolkowsky. Marcel created the ideal cutting [Read More…]
STUPID HUMAN WEB SEARCHES
This post is crazy. For the past few years I’ve been viewing my web stats (geek in me), phrases and keywords (through Google analytics) that allows me to see exactly what people type into Google [Read More…]
LGBTQ+ CHRISTMAS JEWELRY GIFTS
Christmas is coming… And so are the gifts! So this year, get your better half a gift they’ll certainly appreciate: JEWELRY! Nothing makes a better gift than rainbows, diamonds, silver and gold, sparkling under the [Read More…]
HOW TO SPOT FAKE GOLD
Real or fake? Sure fake gold (usually yellow gold) may look like the real thing at first glance. But if you take a minute and gaze closer, you can normally tell pretty easily if it’s [Read More…]
THE BRILLIANT CUT DIAMOND
The most common shape of diamond in the world is the round diamond. Round is the default shape that everyone thinks about when they think of a diamond engagement ring. The round diamond always comes [Read More…]
WHISKEY BARREL RINGS
“You’re as smooth… as Tennessee whiskey You’re as sweet as strawberry wine You’re as warm as a glass of brandy And honey, I stay stoned, on your love all the time…” Whether it’s a Tennessee [Read More…]
“I LIKE YOU A LOT” GIFTS
Jewelry is a romantic gift. But not everything starts and ends with love. Sometimes things are good just the way they are. Sometimes things are too new to tell. Sometimes you’re young, innocent, and have [Read More…]
2.00 CARAT LAB-GROWN DIAMOND DEAL
Now THIS is a DEAL! It’s a massive 2 carat lab-grown diamond, that’s top-notch quality, and a crazy deal on price. Featuring a 2.00 carat diamond, IGI certified, VS2 clarity, F color, Ideal cut diamond, [Read More…]
GUESS THE CLARITY OF DIAMOND GAME
Every diamond in a jewelry store has a certain quality about it. And those qualities (like Cut, Color, Clarity and Carat Weight) are listed (should be) either on the merchandise tag, or on the certification [Read More…]
WHAT IS DIAMOND GRADE BUMPING?
Scenario: You buy a big beautiful diamond. It’s a massive 1.50 carats. The clarity is exceptional – VS2 clarity. The color is impressive – F color. You spend $13,000 for the diamond and are completely [Read More…]
PRINCESS CUT DIAMONDS ARE NOT SQUARE
“Princess!!!” If you were to ask women “What’s the name of the square cut diamond?” 99.9% of all of them would answer “Princess cut.“ Very good. (Men’s answers would be all across the board “Princess [Read More…]