DIAMOND LOOKS BETTER, AND IS CHEAPER!!!
So many people do this… And it’s crazy! People are always, always under the impression that clarity is the #1 trait you should look out for in a diamond. They always want a clean diamond [Read More…]
Quality
WHY IS THERE BLACK PEPPER IN YOUR DIAMOND?
Black pepper in your diamond? Almost sounds like a song to me. People are funny about diamonds and inclusions. They’ll bring their diamond engagement rings into the store and say they see black spots in [Read More…]
A DIAMOND WITH STRONG BLUE FLUORESCENCE
This is a very good example of what strong blue fluorescence looks like in a diamond. It’s hard to explain to people, but once you see one, it all becomes quite apparent. This diamond shown [Read More…]
HOW TO READ A GIA DIAMOND REPORT
Diamond reports, or as most people refer to them as, diamond certificates, can hold a wealth of information. But they also tend to become confusing for many customers. They look at these reports and don’t [Read More…]