THE PURE WHITE DIAMOND COLOR TEST

Color Test?

YES!

As much as I Love to Talk About Pure White Diamonds and how one should really Buy them, there’s one thing that Never Fully Sinks in…

The Visual Test

(Which is kind of like Hands-On-Experience)

You see, until you actually View and Compare a Pure White Diamond with your Very Own Eyes, you’ll Never Know what you’re Really Missing!

Pure White Diamonds, for those Unfamiliar with them, are the Highest Diamond Color Range on the Market.

They are D, E and F Colorless Diamonds, and there is Nothing Better!

See the GIA Diamond Grading Chart Below…

Pure White Diamonds are Colorless, Void of any Color Whatsoever (which are Commonly Yellows, Browns, and Grays). They are White-White, Not Off-White as in the Near Colorless Range (Which is G, H, I and J).

They are White, Bright, and Outta Sight!

I Truly LOVE Pure White Diamonds, and I always Show them off, and Sell TONS and TONS of them.

And it’s all because of One Sales Presentation…

The Pure White Diamond Color Test

It’s Easy to do. You just Place an E Colored Diamond up against an I Colored Diamond (which is the Average Diamond Color on the Market), and you’ll Instantly see a Huge Difference in Brightness and Whiteness.

It’s Almost Mind-Blowing!

Pure White Stones tend to Shine and “POP” like there’s a Spotlight on them.

It’s so Striking sometimes that Customers will often “GASP” at the Difference.

And it really doesn’t matter the Clarity either. You can Compare an SI1 to a Flawless Diamond (as I’m doing in this Post) and if the Lower Quality Diamond has a Whiter Color, the Whole Diamond will look Better!

Pure White Diamonds make the Stone Appear Brighter, Bigger, and Whiter. It’s Astounding!

Test it Yourself!

The Next Time you’re in a Jewelry Store, ask to Compare Two Loose GIA Certified Stones. One being a High Clarity with Low Color, like Flawless, VVS1 or VVS2, with I Color. And the other Diamond being a Lower Quality, Like SI2, with D, E, or F Pure White Color…

You’ll be Surprised at what you See!

Take a look at these Two Stones again that I’ve been using as an Example. The one Diamond is a Flawless Diamond (IF) with an I Color. The other Stone is an SI2 with an E Color. Both Stones have the Exact Same Carat Weight, Polish, Symmetry, and Fluorescence Grades…

It’s Easy to See the Visual Difference

Granted, these are Magnified Views, and I did Pick out Stones that Better Prove my Point… But Trust me, there is a Visual Difference, and the Pure White Stone will look so Much Better.

It’s just something you have to see for yourself.

And once you see how much Better Pure White Diamonds are, you’ll be Spoiled for Life. You’ll Never want any other Color again.

It’s Pure White, or Nothing!

So Forget the Average Colors… Shoot for Pure White and that Diamond will Sparkle and Dance like a Million Stars in the Sky.

And not only will you see a Visual Difference, you’ll Feel one…

In your Pocket Book!

For a Lower Quality Diamond will Generally Save you a Couple Bucks to a Couple of Hundred Bucks!

Sweet!

Take a look at the Price Difference in the Two Stones Below…

See these Two Diamonds HERE!

CARAT WEIGHT, CLARITY, COLOR, CERTIFIED	PRICE	VIEW
1.01, IF, I, GIA CERTIFIED	$6,050	VIEW
1.01, SI2, E, GIA CERTIFIED	$5,990	VIEW

Now that’s Beautiful!

Pure White is the Only Diamond to Buy…

And you can Buy them Right HERE at James Allen!

P.S. Stick this Stone in a Halo Mounting, and you’ll have a Kick Ass Awesome Engagement Ring!

Cheers! :)