Shopping for loose diamonds?
Thinking about buying one on Amazon?
Well, you can. Absolutely!
Amazon sells loose diamonds in all sorts of shapes, sizes, quality, and price ranges.
Granted, it’s not actually Amazon selling them, they’re sold by 3rd parties. But since Amazon is one of the biggest and most trusted websites in the World, it just seems logical to start there.
Should you buy diamonds from Amazon?
Sure. As long as you follow some simple tricks and tips that will keep you from being ripped off. Keep in mind, anyone can sell you a loose diamond. Anyone. But sadly, many of these places will be really vague about what you’re buying. That’s not a good sign. Because info, is knowledge. The more details they give you about the stone, the better. And this can apply to anyone (all jewelry stores).
For example, if the description says 1 Carat, Eye-Clean… SKIP IT! That doesn’t say much and will only get you in trouble.
So let’s get the ball rolling.
1) Buy Genuine:
If you’re shopping for a diamond, make sure you are buying genuine. Meaning, read the description and title carefully. Look for the words: Natural, Nature Made, or Genuine.
There are a ton of fake diamonds on the market (like CZ’s; cubic zirconia), diamond simulants (look-a-likes; white sapphire, quartz, crystal, and even glass), and man-made diamonds like Moissanite. Plus, there are also lab-grown diamonds (which are real diamonds, but created in a laboratory vs nature).
Now, there is nothing wrong with buying an alternative stone, as long as you know it’s alternative. But if you truly wanted a nature made diamond, then genuine is all you should look for.
Compare the diamonds below, genuine vs non-diamond.
P.S. The price on those is a dead giveaway.
Amazon has cracked down on vendors selling stones in the last few years. Vendors used to be able to call CZ’s, Cubic Zirconias (Diamond-like), or put Diamond Shape, or even just “CZ Diamond” in the title and fool people into thinking it was a diamond (and to show up when you searched for diamonds). Now it seems that most CZ’s listings have removed the word “Diamond” from the title, which is a good thing. Less confusing.
2) Buy Certified:
If you’re buying a loose diamond, make sure it’s certified. Certified doesn’t mean, a certificate of authenticity. It doesn’t mean it comes with an appraisal or a receipt. It means, the stone has been sent out to a diamond grading company, like GIA, IGI, EGL, or AGS, and the quality of that stone is graded and listed on a diamond report.
Everything about the stone is graded: cut, color, clarity, carat weight, polish, symmetry, measurements, fluorescence. And most diamonds also come with a diamond plot, which maps out the inclusions inside the stone.
Just like these example diamond reports below:
GIA Diamond Report:
IGI Diamond Report:
All loose diamonds should have a certificate. Having this official laminated paperwork allows you to double check the quality of the stone. For example, GIA has a diamond report checker, where you can input the certificate number and view all of the details about that particular stone online. This is awesome and helps prevent diamond switching.
3) Low Clarity Deals:
Be ultra careful about buying any I clarity diamonds online (although the cheap price is tempting). I clarity is broken up into 3 clarity grades: I1, I2, and I3. I3 is the lowest possible grade on Earth, and I would strongly advise against it).
All I clarity diamonds WILL HAVE eye-visible flaws. Meaning, you can see the flaws just by looking at the diamond. Some of these imperfections will be rather large and obvious. Others will blend in better and be harder to see, but there will be visible flaws, no doubt. This is not only normal, but expected in I clarity diamonds. That’s what I clarity means; included.
Included stones can show big black carbon spots, clouds, feathers, lines, cracks, and chips.
If you don’t want to see any of these distracting traits, you’ll need to move up into eye-clean diamonds, which are SI clarity or higher.
Many places that sell I clarity diamonds online, will NOT show you the real image of the diamond (they don’t want you to see what it really looks like). Instead, they’ll show you a sample stock photo of a great looking diamond. And you’ll notice this if you view a bunch of diamonds, they all use the exact same photo, just like in the image below.
If you’re not seeing the real diamond, THEN DON’T BUY IT!
This is why I always advise buying loose diamonds from places like James Allen or Blue Nile. You see the real diamond, magnified, close up, and are able to spin the stone around 360° to view it from all angles and sides.
4) What’s the Return Policy?
Make sure that any place you purchase from has a decent return policy. Just in case.
You may get the stone and not like it. The diamond may not look like the photo. It could be dark, dull, lifeless, yellow, full of inclusions, or smaller than expected (lumpy).
Either way, if needed, you’ll want to send it back for a full refund.
Do keep in mind that if you have the diamond set into a mounting (and this can be true for anywhere), sizings or engravings can void a return policy. Make sure to inquire first.
4) Read the Reviews:
Amazon has plenty of reviews, and most are probably fake (or paid reviews). But if you dig deep enough, you can usually figure out the real ones from the cheaters. Just like these real reviews below:
5) Shop and Compare:
Compare apples to apples when buying any diamonds anywhere.
Only when you compare “like” quality stones, can you see who has the better deal.
And if you have any questions about a particular stone, or need advise, just write me. I’m here to help.
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