BUY THIS DIAMOND, DON’T BUY THAT!

Let’s do a “Buy This, Don’t Buy That“…

With diamonds!

Because when it comes to diamonds, quality and price, it’s all over the board with what you can get.

With a little comparison, you’ll see that your dollar can buy you so much more.

I’ll use a diamond from Jareds as an example.

It’s a simple 14k white gold half carat solitaire diamond ring, shown here:

This particular diamond is sold as a 50 pointer… But the actual carat weight may vary between .45-.57 (so your diamond could be 10% smaller than you imagined).

The diamond color is I

I color is in the lower portion of the “Near Colorless” color range. It’s common, looks fine, faces up white (unless you view it from the side). Most diamonds on the market are right around this color range. Nothing really wrong here (until you compare what a better color).

The clarity is I2

I2 is not great… It’s not even good. It’s a poor clarity, almost the lowest clarity grade on Earth (only I3 is lower).

I2 clarity diamonds WILL have eye-visible inclusions in them. Meaning, when you just look at the diamond YOU WILL SEE FLAWS! Flaws like black carbon spots, clouds, chips, fractures, lines, feathers, all sorts of imperfections…

VISIBLE ONES!

That’s the nature of I2. Some of these flaws could be pretty big and pretty obvious.

But that’s not the worst of it…

This is:

Cut is NOT listed!

Jareds only lists the cut of their diamond, as the shape: ROUND.

“Round” is NOT a cut grade. “Round” is not telling you anything about how the diamond is proportioned or faceted. You’ll have no idea if the stone is cut good, fair, poor… How it handles light. If it even sparkles at all…

By glossing over the true cut of their stones, you could end up with a dark diamond, one that’s dull, deep, and lifeless.

The only way to know for sure, is to see the stone with your own eyes. And then, once you see it, compare it side by side with a diamond that does have a cut grade and see how it rates with beauty and sparkle.

Which reminds me…

Their stone isn’t certified!

Not only does it not come with a diamond report, but you also have no idea what the polish grade is, what the symmetry grade is, and you have no idea if the stone has any fluorescence or strong fluorescence. They give you very little info to go on…

Now, let’s compare:

I went to James Allen (the lowest price diamond dealer online), and pulled up a half carat diamond with a similar price range.

Keep in mind that James Allen sells all their diamonds loose (so you can see them magnified and rotate the stones to see everything inside), and then once you select a diamond, you can have it set in the mounting of your choice: Solitaire, Pave, Halo, 3-Stone, Channel Set…

That’s the proper way to buy a diamond!

This is what I found…

A half carat diamond (actually 53 points, slightly bigger than a half carat), with SI1 clarity…

SI1 is an eye-clean clarity; You won’t see any flaws with the bare eye. They’re so small, they’re microscopic only (you have to use a microscope or a 10x jeweler’s loupe to see them).

SI1 is a much, much higher clarity than I2 (3 grades higher).

The color is outstanding

The color of James Allen’s diamond is E. E is a pure-white diamond, just about the best you could ever buy. The only color higher is D.

An E colored diamond has no color whatsoever in the stone. It’s ultra-bright and ultra-white. It will look like there’s a spotlight on the stone, that’s how bright they are. E color is my favorite diamond color. I simply adore them.

The cut is excellent!

In fact, this diamond is “triple excellent“. Triple excellent is the best, and highest grades GIA will grade for cut, polish and symmetry. These 3 “excellent” grades will have this half carat diamond sparkling like crazy.

And YES, it is certified! (Shown above)

It comes with a GIA diamond report (and it has zero fluorescence)…

What more could you ask for?

You can view the real diamond you’re buying. See all the tiny imperfections inside the stone. Spin it around, see it dance and sparkle… It’s wonderful!

You can’t do that with Jared’s diamond. Their ring is a “stock photo“. Meaning, that’s not the real ring or diamond you’d be buying.

And once you put James Allen’s diamond into a 14k white gold solitaire mounting ($240 more), the total comes to $1580 (versus $1299.99 at Jareds)…

So you do spend $280 more than Jared’s ring… But what you get is ten-thousand miles apart.

So buy THIS diamond, not THAT…

CARAT, CLARITY, COLOR, CUT, POL, SYM, FLUOR	PRICE	VIEW
James Allen; .53, SI1, E, EX, EX, EX, NONE	$1,340	VIEW
James Allen; 14k WG Solitaire Mounting	$240.00	VIEW
Jareds; .45-.57, I2, I, ?, ?, ?, ?	$1,299.99	VIEW

James Allen’s half carat will sell fast…

So see similar half carat diamonds; SI1, E, HERE at James Allen!

Cheers! :)