Diamond cut is not only missing from most engagement ring conversations, but hidden as well.
Most salespeople won’t even bring up “cut” (unless you do it first).
And even if they do, it’s usually just referring to the cutting style of the stone; brilliant cut, princess cut, oval cut, cushion cut…
But that is not a cut grade!
Cut grades are: Excellent, Very Good, Good, Fair, Poor.
So calling a cut “brilliant cut” is not the correct response.
Why do jewelers dodge cut so much?
Because they don’t know it!
You see, if a diamond is not certified, then no one truly knows what the cut of that stone is.
Cut only comes from analyzing and measuring the stones facets, angles, width, legnth, proportions, thickness, as shown here:
You see all those percentages?
That’s the only way to get a cut grade. It’s complicated and time-consuming…
And once you do get a cut grade, it will be listed on a diamond report, like this GIA one shown here:
If a stone isn’t certified, there is no cut grade to be given. It’s unknown.
And here’s the funny thing:
Most diamonds in jewelry stores are not certified. Usually only larger, solitaire engagement rings (single stone diamond rings) are certified.
You’ll see solitaires listed with cut, color, clarity and carat weight (the 4 C’s) all the time. But not fashion rings, tennis bracelets or pendants… Sure they may list color and clarity, BUT NOT CUT!
Solitaires are what most people care about!
So when you ask “What’s the cut of this diamond?“, they can look at the report (or ring tag), and tell you what it is.
Certification is the key
But it’s not cheap to certify. It generally costs up to $300 per stone.
Compare ring prices and certification:
You see how adding $7,500 onto the price of a ring would deter people from buying it?
Usually when you buy an engagement ring, only the center stone is certified:
That makes more sense…
But only if the center stone is large enough to balance out the cost. If the stone is small, adding $300 to the price tag could seem inflated.
That’s why most jewelers certify only diamonds of 3/4 carat and up. On a wedding set with multiple diamonds, it’s not recommended. The retail price would be insane.
And here’s another reason:
You can’t see a difference!
When you compare smaller stones, like .25 carats side by side, the stones get so small visually, that seeing the tiny difference in sparkle is nearly impossible. With larger stones, the cut and sparkle gets more obvious and noticeable. But not in tiny diamonds. So spending $300 more, per stone, is not worth the added greenbacks.
When you buy a pre-set engagement ring or wedding set, you’ll look more towards the style, beauty, and how it looks on your finger.
People that want to delve into single stones are often more concerned with quality. They’ll scrutinize the reports, read the charts, compare diamonds under a microscope…
And usually those people will purchase a larger diamond, where buying a certified stone is important (so you know what it is you’re buying).
All in all, when it comes to cut, it really depends on the type of ring you buy. Solitaires should be certified, and rings with many stones often aren’t.
Which is why ‘cut’ is not discussed!
Unless you’re buying a single stone!
Single stones deserve a cut grade (and I would recommend an “excellent” cut grade). “Excellent” is the highest grade GIA can give you. It’s the best of the best. And if you buy AGS (the only other diamond grading company I advise), then look for Triple O’s (Ideal 0), which is a “Hearts and Arrows” diamond. Nothing beats those perfectly cut stones for sparkle and beauty.
Buying a solitaire (the “dream” diamond ring being 1.00 carat), is a great way to keep cut visible and never hidden.
(Their low prices will surprise you!)