THIS IS NOT CUT
Everyone is so hung up on color and clarity… “It must be VS!” “You need G color or higher!“ “It has to be certified!“ But very little time, thought or effort is put into “cut“. [Read More…]
Everyone is so hung up on color and clarity… “It must be VS!” “You need G color or higher!“ “It has to be certified!“ But very little time, thought or effort is put into “cut“. [Read More…]
What’s up with the jewelers that sell diamonds that are “supposed” to be better than regular diamonds? They claim their diamonds have more sparkle, more fire, and more life in them. These are diamonds with [Read More…]
Story: (You’ll like this one!) A customer is telling me about her visit to another jeweler. She says the salesperson showed her certified diamonds. Great! She said the diamond looked “wonderful“. Then she says the [Read More…]
I love taking quizzes (I know, I’m a geek). But seriously, I just love learning. And when we’re talking about diamonds, I love it even more. So I’ve devised a clever little quiz to test [Read More…]
The beauty of any diamond is it’s sparkle. If it didn’t sparkle or twinkle, it would look like any normal piece of quartz, and some would look like a chunk of salt. So the real [Read More…]
It’s gone… Diamond cut is not only missing from most engagement ring conversations, but hidden as well. Most salespeople won’t even bring up “cut” (unless you do it first). And even if they do, it’s [Read More…]
The purchase of a diamond engagement ring is a significant milestone in one’s life, representing love, commitment, and a promise of a lifelong journey together. However, navigating the world of diamonds can be overwhelming, with [Read More…]
Diamonds, renowned for their unmatched beauty and enduring appeal, owe much of their captivating sparkle to the intricate art of diamond cutting. Among the crucial factors that contribute to a diamond’s brilliance is the number [Read More…]
Which is better when it comes to Quality and the 4 C’s? Cut or clarity? It’s a great debate. Here’s a little story to illustrate my topic… A guy walks into the store… (Sounds like [Read More…]
It’s almost funny if you think about it… There’s an “ideal cut” for diamonds (round diamonds or brilliant cut diamonds) a standard that most people already know about… That’s not a secret. That cut is [Read More…]