10 REASONS TO UPGRADE YOUR DIAMOND NOW
Have you ever thought about upgrading your diamond? Getting a bigger stone in your engagement ring? Well, what’s holding you back? Life? Did you know that there is no better time than right now to [Read More…]
Diamond Cut
COMPARE AMAZON LAB-GROWN DIAMONDS TO JAMES ALLEN DIAMONDS
So I decided to do something fun today. I decided to look at big lab-grown diamonds (also called lab-created) on Amazon to see what the biggest diamond they sold was. Do note that big diamonds [Read More…]
RECOMMENDED MINIMUM DIAMOND QUALITY
Diamond quality is a very interesting thing. It’s all subjective and based upon opinion. This means, some people may find beauty in a diamond with color (“It adds warmth“), or a diamond with a small [Read More…]
CERTIFIED DIAMOND MYTHS
A girl walks into a jewelry store to buy a certified diamond (only because she hears those are the types of diamonds you should look for). The salesperson brings out a loose diamond and is [Read More…]
75% OF DIAMONDS ARE CUT POORLY!
Wait a minute… Hold up… 75%??? YES! (According to Fred Cuellar, the Diamond Guru who wrote “How to Buy a Diamond“, a huge number of stones are not living up to their full potential. Only [Read More…]
THIS IS NOT CUT
Everyone is so hung up on color and clarity… “It must be VS!” “You need G color or higher!“ “It has to be certified!“ But very little time, thought or effort is put into “cut“. [Read More…]
ARE DIAMONDS WITH EXTRA FACETS BETTER?
What’s up with the jewelers that sell diamonds that are “supposed” to be better than regular diamonds? They claim their diamonds have more sparkle, more fire, and more life in them. These are diamonds with [Read More…]
DO CERTIFIED DIAMONDS LOOK BETTER?
Story: (You’ll like this one!) A customer is telling me about her visit to another jeweler. She says the salesperson showed her certified diamonds. Great! She said the diamond looked “wonderful“. Then she says the [Read More…]
DIAMOND CUT QUIZ
I love taking quizzes (I know, I’m a geek). But seriously, I just love learning. And when we’re talking about diamonds, I love it even more. So I’ve devised a clever little quiz to test [Read More…]
WHY DO DIAMONDS SPARKLE?
The beauty of any diamond is it’s sparkle. If it didn’t sparkle or twinkle, it would look like any normal piece of quartz, and some would look like a chunk of salt. So the real [Read More…]
DIAMOND CUT: THE HIDDEN 4 C
It’s gone… Diamond cut is not only missing from most engagement ring conversations, but hidden as well. Most salespeople won’t even bring up “cut” (unless you do it first). And even if they do, it’s [Read More…]
WHAT MATTERS MOST WHEN BUYING A DIAMOND ENGAGEMENT RING?
The purchase of a diamond engagement ring is a significant milestone in one’s life, representing love, commitment, and a promise of a lifelong journey together. However, navigating the world of diamonds can be overwhelming, with [Read More…]