As much as I emphasize “GIA certified diamonds“, and try to educate customers and readers, one thing’s apparent: It doesn’t really matter. 99% of all consumers don’t care “who” certifies the diamond, only that “it [Read More…]
“A PLOT???” When salespeople from jewelry stores tell customers that they can identify their diamond by the “plot“, most customers get a glazed-over look. Some nod. Even though they might get that a plot is [Read More…]
WOW OH WOW! The SIZE of this diamond is enormous. This natural diamond is 22.70 carats, which is unheard of for sale in the diamond industry. WOW! That’s over 22 carats larger than the average [Read More…]
Diamond reports, or as most people refer to them as, diamond certificates, can hold a wealth of information. But they also tend to become confusing for many customers. They look at these reports and don’t [Read More…]